The latest app to join the social media crowd, Periscope, is the next big social marketing tool. It came on the market a year ago, and Twitter quickly snapped it up because it saw the potential in live video streaming. Periscope was developed to let people see the world through other’s eyes and it certainly does that. Now, it’s time to use this live streaming technology to grow your business.
Here is a list of the top 10 ways you can market your business using the Periscope app:
- Ask a Question
A great starting point for content is to ask followers a question; doing this will likely spark the curiosity needed for fans to engage. Take the opportunity to show off your knowledge by sharing your solution with your viewers. Over time, this will create trust with your customers/clients, demonstrating your expertise in your field.
- Share the Unexpected and Exciting
Sometimes, it doesn’t matter what your business position is, if you capture something that’s exciting or entertaining for viewers, feel free to share it with them. People love an interesting video— it will grab their attention and could even create a following.
- Sneak Preview
If you have a big presentation coming up, or are debuting a product, a short clip of your work behind the scenes is sure to pique your customers’ interest. To keep their curiosity, don’t forget to alert viewers of when you’re unveiling the product/project so they can tune in, in the future.
Similarly, consider creating a behind the scenes video of your workspace (e.g., what you do, interesting activities that relate to your business, etc.). Giving viewers a peek behind the curtain creates an exclusivity effect— they’ll feel special just for tuning in.
Create a Series
Pick a theme and create several videos within that idea. It’s a fairly easy way to generate content, and it should be information that’s worthwhile to continue watching. Think about doing a DIY series, or sharing helpful tips that are relevant to your brand each week. Make sure your videos broadcast at the same time each day so that your fans know when to tune in.
- Promote Your Client
Everyone loves a shout out, so promoting your client would be a great way to give and get recognition. Celebrate their accomplishments, or show off a new product they are launching. Your client will be encouraged to share your accomplishments, as well; it’s a win-win!
- Show Your Personality
Let your followers see who you are; a connection builds trust and grows your viewership. People like to know that there’s a human element behind a brand or business – it makes it easier to connect and follow.
- Start a Q&A Session
Connecting with viewers and starting a conversation is one of the best ways to market your brand. To get a discussion started, invite viewers to a Q&A session. Have them send in questions so you can answer them during your next live stream. Make sure to set a time limit, or announce a certain number of questions you will answer; this creates scarcity and prompts participation.
- Broadcast Live Product Demos
A live demo is smart if you are launching a product and can demonstrate how it’s used exclusively for your customers or clients. Demonstrating live also gives you a chance to share interesting details about the product with your viewers—something they can’t find in a store
Connect with Influencers
Making insightful comments and asking smart questions to connect with influencers in your field is a clever way to gain new followers. If you tune in regularly to their broadcasts and create a connection, they can lead their own audience to check out your brand.
- Build Your Mailing List
Ask your followers to share their email address so they can receive updates from you. It’s an easy way to gain traffic to your site, and keeps viewers engaged with your business. Be sure you turn on an opt-in confirmation to comply with email marketing regulations.