Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost.
Social media may be simple, but that doesn’t mean anyone can do it. You may be in need of outside help, especially if the following are true:
You have a Myspace account
Okay, so you probably don’t really have a Myspace account, but if you’re not up on the trends of social media, it’s time to hand over the reins. What worked a few years ago no longer holds water. In fact, what worked six months ago may not be as efficient now, either. People want fresh, new content. It might be time to hire someone who has it.
You aren’t making social media a priority
Technology moves quickly: to take advantage of digital marketing, businesses must keep up. Posting once every few weeks or even once a week usually won’t get you the results you covet. An outside firm makes the time to post regularly; it’s their job, after all.
You’re using video but not the right video
With all the different social media platforms available, one-size-fits-all video no longer exists. Per Forbes, consumers are extremely adept at skipping ads. This means it’s imperative that you deliver content that grabs their attention right away.
Your sales are stagnant
If your numbers are at a standstill, it’s an omen. A digital marketing company can help design a campaign that reaches existing customers and converts potential ones. They offer customization, enabling you to cast a wide net.
Your business is taking off
Business is booming, so it’s easy to take a deep breath and rest on your laurels. But new business means it’s time for new life. A digital agency can assist in a complete transformation or a minor facelift. In an ever-evolving world, companies must evolve, as well.
Some companies opt to keep social media inhouse, believing it’ll save them money. Yet it can cost in the long run. Strong campaigns deliver results. If your presence is lacking, your profit margin will follow suit.