Ratings, reviews, and feedback are essential to the online reputation of your business, and we’re lucky to live in an age where social media makes the entire process easier for both parties. The era of technology and the never-ending rise of the internet has made it possible for you to monitor, track, and respond to feedback, which is beneficial to both you and the customer. In fact, it’s now recommended that you ask your customers for feedback and provide a survey for their convenience. This is a powerful tool for companies large and small, but proper execution is key.
In a survey conducted by Customer Thermometer, it was revealed that customers provide (or don’t provide) feedback based on a wide number of reasons, including the industry! Next time you’re thinking about asking for feedback, reviews, or ratings, consider the following data.