Staying in touch with the ‘young people’ has always been extremely important for businesses to maintain relevancy within trends & keep pace for the future ones. And quite frankly, it’s getting harder and harder to escape the Millennial conversation as it is! Don’t ignore this conversation, Millennials are a huge buying force. Being part of the dot com era, businesses can learn a lot about leveraging technology in their marketing efforts by discovering how to connect with this generation. Spend time learning how to get your content to connect with Millennials to ensure you are appealing to the ‘spending’ masses now and well into the future!
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
A new year means a lot of things, including new trends for B2B marketing! From our small business to yours, we sincerely want to provide the most effective and up-to-date services. That means we are keeping up with the trends and incorporating them into our strategies and turning focus to those. By understanding the current trends and keeping in mind your brand’s needs and goals, we can develop a marketing plan for your business that yields positive results. So what can we expect to see in the new year? Here are the B2B content marketing trends for 2015. [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend the most time on? How is your current strategy going to change? Stay the same? These are a few things to think about when planning your social strategy this holiday season; here’s what else your business must consider: [Read more…]
Social media isn’t just good for business- it is business. Marketers work hard to generate leads, help develop the brand, create invaluable connections and showcase the value of their product. Social media has become the overlap between marketing, public relations, advertising, sales, and much more. In other words, it is extremely important for a business to have it. See why else social media is crucial for you business and what it is doing to help benefit you! [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Social media has become a large part of the modern day business plan. The internet itself has developed into an effective business tool and so many industries benefit from social media marketing efforts, including public relations, marketing and advertising. Social media can be used to help manage business images, customer relations, press releases and much, much more, but just a decade ago, public relations looked nothing like it does today. Whether you just have a moment to reflect on the history of this industry or are curious to see how social media affects public relations, this infographic will help you understand this bustling industry! [Read more…]
Once upon a time, businesses were not just a click away from billions of people to provide such an accessible customer relationship management experience. Now, with social media, businesses can be immediately connected to their patrons or unhappy customers. Online users can connect with their favorite brands and continue to show support via social media. On the other hand, when an issue arises or a bad experience takes place with a business or service, unsatisfied customers are sure to take to social media to make sure they let the whole (social media) world know. Companies can’t get away with poor experiences or products these days without hearing about it. By opening these lines of communication between businesses and consumers, social media has changed and is continuing to transform CRM. Here’s how: [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Social media is an effective way to turn social conversations into sales. We all know it’s fun to use to stay in touch with old friends, but it’s also great for creating leads with new friends! The statistics don’t lie, this is a great tool for marketing and sales efforts! Here’s how socializing is moving customers right to the virtual check out line: [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking to expand your business and your name, blogging is a great and low cost tactic to add to your marketing plan! [Read more…]
Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the most effective marketing plan for your business. Check out the Navigating Social Media guide below to help familiarize yourself with the different social media channels and learn the best way to utilize them! [Read more…]
Many consumers use Google for their search engine needs, but do not fully understand what goes on and what SEO and ranking actually means. Although only about a quarter of the people surveyed indicated that social media does not influence their decisions with regards to search results, that does not mean that they’re not using their social channels to stay connected with their favorite companies, or leave vital feedback. Here’s a great infographic on Google search & SEO:
We have all manipulated our social media accounts and sites to get our names high on the rank list. But what many have not considered in this equation is how powerful author rank is with Google+1’s and the infamous ‘likes.’