Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:
[Read more…]Effective TikTok Ad Bidding
TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following:
[Read more…]LinkedIn Prompts that Get Results
LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another channel in your marketing schema, how do you make an impact? The following prompts can help:
Offer a Step-by-Step Tutorial
The internet was made for one thing: conveying information. This is, after all, what consumers want, especially in an easy-to-digest format. Offering your audience a step-by-step tutorial that addresses their needs is a great way to create engagement. For instance, if you own a house cleaning company, consider a step-by-step tutorial that shows people how to declutter their closets or remove grime from the corner of a shower.
Challenge Common Myths
Regardless of the type of business you own, consumers may have preconceived notions about your industry. These notions often show up in the form of myths that aren’t true, providing a perfect chance for you to debunk this erroneous info. For example, if you own a moving company, you might want to challenge the idea that homeowners can just as easily move their belongings independently while highlighting the many benefits they’ll experience by hiring help.
Share a Mistake
Many marketing campaigns make the mistake of only sharing a business’s accomplishments and wins. The problem with this is that it’s not real or relatable. Sharing mistakes, on the other hand, tells your consumers that, like them, you are human and that helps you form a bond. Make sure to explain how you learned from your mistake, as well. This tells your audience that your company is all the stronger for it.
Share a Recent Milestone or Accomplishment
While sharing mistakes is important, some bragging is, of course, warranted! Sharing a recent milestone or accomplishment helps solidify your reputation as an industry leader and an expert in the field. It also helps tell consumers why they should go to your company and not a company selling a similar product or service.
Share Customer Testimonials
There is perhaps nothing that sings your company’s praises like the words of former and present clients. This is why 72% of people say that positive reviews influence their purchasing decisions. For the best effect, try to share a testimonial that is not run-of-the-mill, and instead touches on the specifics that make your company, your product, or your customer service unique.
If you’re not using LinkedIn to market your business, you’re missing out on a chance to expand your audience and increase your profits. These prompts can help you get started and make a bigger splash.
Need some guidance on LinkedIn or anything else? Give us a shout and we’ll be happy to help.
How to Effectively Target Google Search Ads
When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise, you’re wasting time and missing out on customers. Fortunately, yielding high-rate conversions doesn’t require some secret code or a magic formula. Instead, the following steps can make a big impact on your profit margin:
Focus on First-Party Data
First-party data is data that has come from the horse’s mouth, so to speak. It’s the information you’ve collected directly from your target audience via website visits, newsletter sign-ups, and social media follows. Focusing on this data is a great starting point because it belongs to people who have already bought (or are at least interested in) your product or service. So, make sure their names, email addresses, and locations are included in your Google Ads interface, and make sure that Google is able to locate your actual customers. If not, you’ll need to change up your campaign.
Reach Wider
Of course, relying on just your existing customers is a little bit like resting on your laurels, so you’ll need to expand your reach to make an impact. You can do this by using Google’s “in-market” and “affinity” audiences. Google builds these through the online behaviors of consumers that reveal elements like interests, purchasing purpose, and job roles.
Use “Smart Bidding”
“Smart Bidding” allows you to align your ads with real-world business goals while balancing conversions with your set budget. You can easily define your goal (such as increasing conversions or getting the largest return on investment) and allow Google to plan your campaign accordingly.
Center Your Priorities
In addition to focusing on your finances and target audience, Google Ads also allows you to shine the spotlight on your priorities. For example, you may be targeting your ads to increase your brand awareness, promote a sale, or introduce a new product. Make sure your bidding strategies accurately reflect your underlying goals.
Track Conversions
Google Ads are never set in stone; what works one minute, might not work an hour later. Because of the fickle nature of consumers, you must track conversions on a daily basis. If you’re not reaching your audience, spending money and not seeing results, or spending more than you intended, tweak as needed.
Google Ads reign supreme in e-commerce. Making the most of this service is one of the simplest and most effective ways of giving your company its best chance at success. Need some guidance on Google Ads or anything else? Give us a shout and we’ll be happy to help.
What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece might be easy, using social media for your business is a whole other ballgame. In fact, social media as a marketing tool comes with all sorts of challenges, including the following:
[Read more…]X Versus Threads
In the battle of social media platforms, many internet users have found themselves choosing between X, the platform formerly known as Twitter, and Threads, Meta’s answer. X has been in existence far longer, which makes it the more popular option, currently. But Threads is gaining traction and many X users are crossing out their usernames and jumping ship. So, what’s the difference between the two?
Hashtags
Hashtags are a mainstay of X, the bread and butter of many tweets. They’re not only used by individuals, but by businesses as a way to enhance marketing efforts and make their content more findable. Threads, on the other hand, does not yet support hashtags.
Direct Messaging
X allows direct messaging, although users can control whether or not this feature is enabled on their profile. Threads does not allow direct messaging.
Character Count
X allows posts to contain up to 280 characters while Threads allows up to 500. However, verified X users who pay $8 a month can increase their character count, going up to 10,000 characters. Verified users can also edit their posts (something Threads does not yet allow).
Links, Photos, and Video
Both X and Threads allow links, photos, and video. The biggest difference is video length, however. While X videos are limited to 2 minutes and 20 seconds, Threads are longer and extend to 5 minutes. X users who want the capacity to post longer videos can pay for verification and post videos up to 2 hours long.
Censorship
Elon Musk has been vocal about his desire to keep X a platform that celebrates free speech, although it’s not entirely censorship-free. Threads is perhaps too young to see exactly how much censorship it embraces, but Mark Zuckerberg has been involved in multiple censorship controversies over the years. This means Threads might not be as lenient with opinions as its competitor.
Need some guidance on social media or anything else? Give us a shout and we’ll be happy to help.
Everything You Need to Know About Twitter Changing to X
As Twitter becomes X, it’s bye-bye birdie and hello random letter. While changing names seemed sudden to many users, Elon Musk has long been vocal about using his platform to shake things up and his desire to create a super app that acts as a one-stop-shop of internet use. Whether this rebranding will lead to such an all-encompassing site is yet to be seen. In the meantime, here’s what you need to know:
What’s in a Name?
Musk’s choice of name has caused a fair amount of head-scratching among internet users, not only because of its mystery and simplicity but because renaming such a juggernaut might prove somewhat futile; no matter what it’s officially called, it’ll always be Twitter to its dedicated users.
Even so, the name choice is very Elon, given that the letter X has popped up in his other endeavors, including SpaceX, the first X.com (which became PayPal), and Model X, one of the early models of Tesla. Of course, his son’s name also prominently features the letter.
What This Means for Users
Abandoning the bird for the letter X doesn’t mean much for social media users just yet, but that doesn’t mean nothing’s different. The platform has been fairly staunch in its support of free speech, which has made it a more controversial site and increased the spread of misinformation, especially around hot topics like elections and vaccines.
Some people have signed off for good as a result, trying their luck at Threads, instead (a Meta site that functions much like Twitter). This might be a feasible solution but, thanks to Google+, we know people have a hard time starting anew when it comes to building friend bases and followers. Thus, no one yet knows if Threads is only stringing users along or if it can truly rival its well-established predecessor.
Musk’s push toward paid subscriptions, including paying for verification, has also been a thorn in the side of some users, particularly when most social media platforms can be used for free. Others aren’t so disillusioned and welcome the increased character count that verification affords.
WeChat’s Inspiration
If Musk has his way, it’s likely that the future of X will resemble WeChat, the uber-popular Chinese platform used for everything from chatting to sending mobile payments. However, what works in one country doesn’t necessarily work in another, and Western users don’t seem as enthusiastic about combining socializing with in-app shopping, particularly given the volatile and unstable nature of cryptocurrency.
For the time being, the platform formerly known as Twitter hasn’t changed a lot, at least not from the perspective of the average user. But that certainly doesn’t mean changes aren’t coming. After all, Musk is nothing if not wildly ambitious.
Need some guidance on X or anything else? Give us a shout and we’ll be happy to help.
What You Should Know About Reddit Ads
While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53 million active daily users, it offers plenty of fresh customers, especially if your product is geared toward people in the 18-29 age group (their highest demographic). Here’s what you should know about Reddit’s advertising options.
Types of Ads Offered
Reddit offers two types of ad options: Large-scale campaigns and self-serve campaigns. Self-serve campaigns are a hybrid of boosted posts and traffic ads; they appear on feeds and look like regular Reddit posts. They’re an alluring option for small businesses due to their opening daily budget of $5, as well as their strong targeting features. For example, ads can be targeted by location, interest, or subreddit.
Campaign Objectives
Once you know what type of ad you want to create, you can choose from a variety of ad objectives. These include the following:
- Brand Awareness (CPM): optimal for those who want to introduce an audience to a new product, service, or feature.
- Traffic (CPC): optimal for companies that want to send customers to a particular page on their website, such as a blog post, contact page, or sales page.
- Conversions (CPC): optimal for companies wanting to compel customers toward action, encouraging them to sign up for a free trial or leave their email address.
- Video Views (CPV): optimal for campaigns that involve lead generation or interactive videos that aren’t getting enough views.
- App Installs (CPC): optimal for encouraging users to download an app or update.
Ad Format Options
Like other platforms, Reddit offers different ad format options. Link ads are short-and-sweet headlines used to pique a customer’s interest and direct traffic to a landing page where they can get more info. Text ads allow for longer copy and are ideal for starting conversations and driving engagement. They come with a downside, however, due to Reddit’s tendency to invoke strong opinions from its users about pretty much anything. Thus, the reward must be worth the headache.
Need some guidance on Reddit or anything else? Give us a shout and we’ll be happy to help.
A Primer on Instagram Ad Units
When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence leads to instant success? Understanding its ads platform is a good start. Consider a primer on the following:
[Read more…]The Keys to Accessible Social Media Content
Social media is a vital part of any marketing plan, but not all pics, memes, and updates are equally accessible to your target audience. In fact, some Facebook and Instagram posts are so out of touch that your channels end up being anti-social rather than the life of the online party. So, what are the keys to keeping your marketing customer-centric? Consider the following:
Focus on Hashtags
In general, simple and short hashtags are a better option than overly long hashtags that seem like they’re channeling a Tolstoy novel. Not only do short hashtags minimize user confusion, but they better integrate with screen readers. If you do opt to use a multi-word hashtag, use capitals to separate the words instead of keeping everything lowercase. Doing the latter can force people to decode your hashtag just to understand what it’s saying. Some customers will take the time to do this, but many won’t.
Consider Font
Most people don’t think about fonts; visions of Times New Roman and Comic Sans probably don’t dance in your head. But fonts can make or break a post because they play into your visual appeal and aid in comprehension.
Specifically, avoid special fonts that might not be captured by screen readers or assistive devices, use in-app fonts when possible, and add line breaks to improve the aesthetics. It’s also a good rule of thumb to avoid capitalizing words unless they start a sentence or represent a proper noun. You’ll avoid confusing your customers and make your high school English teacher proud.
Use Emojis with Caution
Emojis can help your social media posts when used with caution. Of note, refrain from using emojis to replace words and use them to enhance your post, instead. Writing in emojis risks frustrating your audience, forcing them again to decipher a code instead of simply conveying your message.
Double Check Your Image and Video Text
When you post an image to social media, whichever platform you’re using automatically creates a description of that image. Sometimes, this suffices; other times it requires customization. Adding your own copy allows you to control how your image is described. This doesn’t mean you should get creative or use overly flowery language. The best practice is to keep things concise; a picture paints a thousand words…..not the other way around.
If you add captions to your video, make sure you double-check them when using auto-generation. While this is a time-saver, it’s also error-prone. Auto-generation tends to mix up certain words, creating captions that don’t have anything to do with what’s actually being said.
Contrast Your Colors
If you create graphics as part of social media marketing, be sure to choose colors that work for you and not against you. One way to do this is to rely on contrasting hues and solid backgrounds that can make your text pop. Contrasting colors also help your text show up clearly, which directly illustrates your message and makes the graphic easy to read.
When it comes down to it, social media needs to be accessible in order to be effective. And we can help you get there. Give us a shout and we’ll be happy to lend a hand.
Tips For Repurposing Videos For Different Social Channels
Video is an important component of your social media strategy, but it’s also time-consuming and often expensive to create. If you’re looking for ways to save time and energy for your team or reduce your outsourcing budget, repurposing videos is a skill that you’ll want to hone. With a few simple strategies, you can stretch video content in effective and engaging ways without having to create entirely new footage:
Share to Stories
Instagram reels are great for expressing your creative side and getting discovered by new followers. If you’ve recently published a reel that you’re proud of, there’s no reason it shouldn’t be shared in your story, as well! Repurposing reels for stories is excellent for driving engagement from your followers, as you can add effects, stickers, and even add the option for viewers to add their own stickers and reactions.
Use Videos as Replies
Nothing is quite as engaging as a video reply to a comment. Since you should be interacting with your followers, you can use short-form video that you’ve already created in the form of a reply. Most social channels allow you to comment with a short-form video, so it’s definitely worth looking through your reels or YouTube shorts to see if anything can be remixed as the perfect reaction.
GIF-Ify It
Like using a short-form video as a reply, using a GIF is a fun way to respond to comments or even put out in the wild for others to use. Because GIFs are so ubiquitous for use in texting and on social platforms, there are several apps that make it easy to GIF-ify your videos. Options like Giphy are pretty intuitive, and this app makes it possible for your GIFs to be made public (which is awesome for getting more views and shares).
Create Clips From Long-Form Video
Long-form content isn’t as shareable as short-form, but you can drive more traffic to the original video by creating clips. YouTube has made it simple and straightforward to trim longer videos into snippets that are 5 to 60 seconds long. The clips option is built right into the menu, near the remix and download buttons. Use the slider to trim your video, and then give it a catchy title or call-to-action before sharing.
Videos are undoubtedly one of the most important types of content. With so many major platforms geared toward sharing videos, there are nearly countless possibilities for your brand to start creating. Although video content is engaging and highly shareable, they can also be more challenging to create. When you’re looking for ways to save time, resources, and energy on producing creatives, repurposing videos for social media is a strategy that delivers. The tips mentioned here will help you get the most bang for your buck, but if you’re looking to save even more time and maximize results, our team is here to help. If you’d like to learn more about how we can assist you in content creation and optimization, please contact us.
How to Use a Press Release in Marketing
A press release can be a powerful marketing tool when used correctly, but writing an effective one takes some finesse and willingness to embrace the idea that less is more. Here’s how to make sure yours will make an impact:
[Read more…]Amazon Sponsored Brands Video Ads
Amazon’s Sponsored Brands offer businesses a chance to market more effectively through customized, cost-per-click ads. By giving you control of your logo, story, and inventory, you can focus on all elements of your brand, showcasing your products the exact way you want.
[Read more…]What You Should Know About ChatGPT
ChatGPT is the latest rage at technology conferences and internet expos. It’s an AI text generator that helps you develop all sorts of content, from writing a college lecture to your wedding vows. But is this novel idea too good to be true? Let’s explore what it can and cannot do:
[Read more…]Social Media Predictions For 2023
It’s been a bit of a wild year in the world of social media. Twitter’s new management has made headlines, while Mark Zuckerberg’s Meta is also in transition. Although no one can say with certainty what’s to come, we discuss a few possibilities here. Regardless of how 2023 shakes out for the “big three” social platforms (Facebook, Instagram, and Twitter), one thing remains true: social media remains a vital tool for connecting with others.
[Read more…]How to Make SEO Work for You
SEO is a great way to give your website the TLC it deserves. Regardless of what consumers are after — a four-night stay in Aspen to zucchini noodles — SEO pairs customers with products more effectively than any type of digital marketing. But, of course, you must know how to use it to your advantage.
So, what kind of SEO makes the best SEO? Our SEO agency experts recommend the following approach:
A Tip-Top Website Across the Board
You’re optimizing your website for SEO, but so is everyone else…including your competition. This means that you can’t rely on your website’s sleek design or your informative and poignant content inside; you have to have both. And you can’t stop there; your website must be easy to navigate, too.
Actual Improvements
Search engine rankings are essentially recommendations being made by the likes of Google and Yahoo. These engines don’t want to recommend inferior websites because it risks their reputations. In other words, when you make improvements to your website, they need to be real, genuine, and effective. If you try to use shortcuts to feign improvements and trick Google into a higher ranking using irrelevant content or over-saturated keywords, you won’t succeed and risk punishment, instead. There’s little point in trying to outwit search engine algorithms; the only way to the top is through top-quality content, updated security, a great design, and a good user experience. This won’t only improve your search engine rankings, it’ll also improve your internet cred. It can get you more backlinks from other websites and more social media mentions. Naturally, it will get you more conversions, as well.
Patience and Vigilance
A properly optimized website won’t change your business overnight; SEO takes time to reach its potential and it can take a while for search engines to notice any change you make. Even when they do take note, SEO is a continuous work in progress; you can’t rest on your laurels or your traffic. You must make regular and consistent improvements to your site, upload strong content, and enhance the experience of your website visitors. After all, search engine rankings are fickle and it’s easy to be on Google’s good side one day and on its bad side the next, wondering what you did wrong. When it comes down to it, SEO is about quality. If you concentrate on making your site as spectacular as possible, you’ll see results eventually.
Need some guidance on SEO or anything else? Give us a shout and we’ll be happy to help.
Photo by Souvik Banerjee on Unsplash
Privacy Factors to Consider in Social Media Marketing
Social media marketing is among the most effective ways to establish your brand and reel in customers. It also gives you a direct line to consumers by allowing you to answer their questions and address their concerns, often in real time.
But not everything is coming up roses when it comes to likes and shares. Social media can threaten privacy, as well, for both your company and your employees. To avoid missteps, consider the following:
Use a Go-To Account
Among the most important factors in social media marketing is establishing who can speak for your company. In other words, who’s the voice behind your brand? Once this is established, make sure you limit all communication to those who are qualified. Stick to your company’s account and don’t let employees post business info from their personal accounts, even if their content is solid. Doing so only muddies the waters of work, play, and the inappropriate pictures on Hal from accounting’s Facebook page.
Avoid the TMI Trap
Social media is a hub for oversharers, a gathering place for people to embrace their fondness for TMI. But oversharing on a personal page is one thing; oversharing on a company page is another. To avoid giving employees free rein, make sure you have rules around content that contains your company’s sensitive information, including unannounced mergers or trade secrets.
Establish What Can and Can’t Be Posted
Many companies have strict rules when it comes to posting in order to avoid offending customers, creating controversy, and sticking their foot in their profits. While it may seem like common sense to avoid certain topics, an official policy that forbids hate speech, offensive images, cursing, nudity, and discussions about politics is always prudent. You should also avoid posting any personal information or photos of your employees, particularly without their consent.
Balance Freedom of Speech with Code of Conduct
Perhaps the trickiest part of privacy in social media marketing is balancing your employee’s freedom of speech when they’re off the clock with your company’s code of conduct. On the one hand, an employee’s personal page is just that: their personal page where they should be able to post whatever they want. On the other hand, your employee is an extension of your company, especially if their social media page advertises that they work for you. A clear code of conduct and clear expectations can give your employee the chance to express themselves without taking you down in the process.
Need some guidance on social media marketing or anything else? Give us a shout and we’ll be happy to help.
What You Should Know Before Reaching Out to Social Media Influencers
According to statistics, there may be as many as 37 million social media influencers on the planet. The business, unsurprisingly, is booming. But while there is an abundance, not all influencers are right for your company.
To weed out the good from the bad from the PR nightmares, there are all sorts of things to know before making contact, including the following:
Exactly How Influential Are They?
A social media influencer is a self-proclaimed title that anyone can use; it requires no education, no degree, and no type of training, which makes finding an influencer with the right qualifications a bit tricky. Social influencing, however, does require followers… and lots of them. So, before reaching out to a specific influencer, make sure they can actually influence.
Do They Influence Your Target Audience?
If you’re selling a homeopathic arthritis remedy, you probably don’t want to use an influencer who has the ear of millennials. Make sure whomever you’re considering has a target audience that matches your target audience. Otherwise, you’re wasting your time, money, and efforts.
Do You Like Their Style?
Some social media influencers are universally adored, while others are acquired tastes. When considering who you want to use, do your research and familiarize yourself with the influencer’s aesthetics, voice, values, and content. If you’re a company that likes to play it safe, stay away from folks known to push the envelope or invite controversy with every other post.
Do You Have a Solid Pitch?
Social media influencers tend to be busy, especially the most sought-after ones. Sending an email about wanting to work with them or a quick message on Instagram may work, but it typically won’t do much, particularly if the influencer is in demand. To maximize your efforts, craft a concise proposal that explains the benefits of working with you.
What Are Their Motivations?
Behind every social media influencer is the motivation that led them to this path. If you want a specific influencer to work with you, the key lies in figuring out exactly what they’re after. Some influencers want financial rewards, some want free swag, some want to make a difference, and some simply want the ability to call themselves an influencer. If you determine what tickles their fancy, you can figure out how to land them.
Working with social media influencers isn’t for everyone, but the right influencer with the right followers has the potential to boost your profits and introduce your brand to a whole new audience. Just make sure you do your research before joining forces. After all, you want their influence to be a positive one.
Need some guidance? Give us a shout and we’ll be happy to help.
Generating Results as a Social Media Content Creator [Infographic]
When it comes to social media content, a single post can make or break your brand. What you say truly matters, and it is a reflection of what your business is all about. Aside from that, social media management can be quite an investment, especially for brands that are in the earlier stages of development. The last thing you want to do is to spend your social media marketing budget on content that fails to perform. That is why it is so critically important to have a solid social media strategy in place before you ever make a single post.
[Read more…]9 Best Practices for Creating Handles and Usernames [infographic]
Imagine this: You’re building your business’s online presence from scratch, creating your social media accounts, and managing to get the perfect usernames and handles. This is the dream, but it’s not always possible to get the exact handle you’re hoping for. On social media, your handle is the public-facing name that your followers will come to associate with your brand. Needless to say, it’s an important (though often overlooked) element of brand awareness.
[Read more…]10 Tips for Creating More Effective Content for Your Business Niche [Infographic]
Creating content for your niche can be an exciting, sometimes exhausting, experience. While some industries offer naturally attractive content, others may need a little bit of help. Less glamorous industries that aren’t as aesthetically pleasing or alluring to the average user present a unique challenge on social media. As a marketer, it’s important to share a captivating perspective of your business, regardless of the industry, to drive conversions.
[Read more…]How To Grow on All Social Media Platforms [Infographic]
Everywhere you look, there’s a different take on how businesses can grow their following on social media. There’s not a one-size-fits-all approach to growth, but there are certain strategies you can implement to guarantee it for your brand. Sharing the right content, being mindful of your audience, and nurturing your leads are key steps to building (and maintaining) a dedicated following.
[Read more…]The Importance of an Accessible Website
You’ve probably heard about accessibility and recognize its importance, but what exactly is it? In simple terms, accessibility is synonymous with an even playing field; it means everyone, regardless of ability, has access to something (a service, product, device, event, place, etc.).
[Read more…]Why SEO Is a Must For Your Marketing Strategy
Search engine optimization (SEO) remains a critical component in the success of businesses large and small. The coronavirus pandemic highlighted the need for quality SEO, as many local businesses were forced to adapt quickly to an increasingly digital experience. Whether you’re in the process of launching a new business or making changes to your current marketing strategy, consider working with a marketing strategist. A qualified consultant can ensure that you’re reaping the following benefits from your SEO campaign:
Connect With a Meaningful Audience
One of the most compelling reasons to invest in an SEO strategy is the ability to connect with a meaningful audience. By identifying and incorporating relevant keywords and adhering to SEO best practices, you’ll help individuals who need your products or services find their way to your site. As a result of getting relevant traffic, you’ll notice an increase in conversions.
Improving Your Site’s Security
SEO best practices are always changing, and the newest algorithms place a strong emphasis on security. Google’s Penguin and Hummingbird algorithms are highly effective at tracking down shady practices known as black-hat SEO. Tactics such as link spam are not only bad for business, but can decrease the security of your site (and get you blacklisted by Google). By keeping a close eye on your site, you can ensure that it’s free from malware, comment spam, and other performance-reducing occurrences.
Building Credibility
Regardless of the products or services that your company specializes in, there’s no question that your goal is to distinguish yourself as an industry leader. SEO can help you achieve this by building credibility. There are many facets to a successful SEO strategy, from website design and performance to consistent, high-quality content generation. By taking a comprehensive approach to SEO and improving your rankings, you’ll maximize your chances of building trust and credibility with your audience.
Investing in search engine optimization is still one of the most reliable and cost-effective ways to drive traffic and generate conversions. Building an SEO strategy that works takes time and expertise, so you may prefer to outsource this task to a marketing strategist. Our team has the knowledge and ability to create and implement a customized plan for your brand’s unique needs. We offer a wide array of services and would love to learn more about what you envision for your marketing campaign. To learn more about how we can help, please contact us for a consultation.
How Social Media Users Respond to eCommerce Integrations [Infographic]
eCommerce has been steadily growing over the past several years, but the COVID-19 pandemic elevated this growth as many businesses focused on their digital presence to stay afloat. Additionally, many marketplace websites, such as Etsy, have reported year-over-year revenue growth since the start of the pandemic. On the consumer end, shoppers have adapted quite well to this shift towards online goods and services. With the average user spending over two hours per day on social media, it makes perfect sense that platforms like Facebook and Instagram impact purchasing habits.
[Read more…]What You Should Know About Reels [Infographic]
If you aren’t familiar with Reels, it’s the TikTok-esque vertical video format available on Instagram. Since its launch, many marketers (ourselves included) have grown to love the format and seen the power of utilizing it for branding. From entertaining and educational content to product promos, and everything in between, we’ve seen a wide range of video genres soar in popularity on Instagram. While TikTok is still wildly popular, Instagram’s version is giving the video content giant a run for its money.
[Read more…]10 Social Media Design Tips to Skyrocket Your Website Traffic [Infographic]
In the competitive world of social media marketing, making sure your visual design is top notch is critical. If driving more traffic to your website from your social media pages is important, refreshing your organic and paid images is an excellent first step. After all, you must catch a user’s eye before they click and convert!
[Read more…]8 Graphic Design Trends for a Modern Marketing Strategy [Infographic]
If you’re looking for ways to improve your marketing strategy going into the holidays and the new year, focusing on the visual aspect is an excellent start! With higher expectations from consumers on inclusivity, transparency, and environmental consciousness, industry experts are expecting these changes reflected in graphic design and overall branding in 2022.
[Read more…]What You Need to Know About Facebook’s Invoice Fast Track Program
From social media marketing to invoicing, there’s no question that business ownership is a busy venture with many complicated factors. When you’re running a small to medium-sized business, waiting on client payments can be frustrating and hinder the cash flow that’s necessary for growth. Facebook continues to grow its business applications, and the platform has recently announced the introduction of the Facebook Invoice Fast Track program. Interested in learning more? Here’s what you need to know:
What is the Facebook Invoice Fast Track Program?
Facebook created the Invoice Fast Track program to solve a problem that many small and medium businesses (SMBs) face: lack of timely access to capital. Many of these small to medium-sized companies are owned or run by women, ethnic minorities, individuals with disabilities, veterans, and members of the LGBTQ+ community. The COVID-19 pandemic has had an enormous impact on these businesses, and many are struggling to stay afloat. Since we all benefit from the presence of SMBs in our community, Facebook has responded to a need to help these companies flourish.
According to Facebook’s Director of Global Supplier Diversity, Jason Trimiew: “A lot of these minority-owned, women-owned, LGBT or disabled-owned companies are having trouble accessing capital. When I was talking to our suppliers last year, when the pandemic hit, many told me how they saw their revenue decline. They talked to me about the importance of being able to access cash so they can continue to invest in their business.” As a solution to this problem, Facebook launched the Invoice Fast Track program. This allows business owners to submit invoices and receive advance payments. Facebook only charges one percent of the invoice to cover the associated costs, and the company has pledged that it never plans to profit from this venture.
How Does It Work?
If you’re interested in benefiting from this program, you’ll be pleased to note that it’s often simple to get started. First, you’ll need to determine your eligibility. Eligible businesses must be certified as majority-owned, operated, or run by racial or ethnic minorities, women, U.S. military veterans, people with disabilities, or LGBTQ+ individuals. After you’re registered, you can submit invoices of at least $1,000 for review. If approved, these invoices will be funded and you’ll enjoy freedom from long waiting periods.
Facebook’s Invoice Fast Track program is an exciting new development by the platform. If you’re the owner of a small or medium-sized business, this opportunity may help you increase your cash flow and keep moving forward. If you’re ready to help your business grow to its full potential, social media marketing is one of the factors you need to succeed. Our firm is here to help you achieve your goals, and we’d love to help you create a customized marketing plan. Interested in learning more? Please contact our team to start the process.
Questions to Ask Before Hiring a Web Development Company
Your website is the face of your business and is instrumental in creating first impressions. Since your site will be the backbone of your online presence, it’s crucial to build one that’s aesthetically pleasing and user-friendly. If you’d like to hire a professional to assist you with website development and WordPress design, be sure to ask a few critical questions before signing a contract.
[Read more…]What You Need to Know About New Surcharges in Google Ads
Ask any digital advertising consultant about their preferred digital advertising platform, and many (or perhaps even most) will tell you that Google Ads is a must for many businesses. Advertising with Google Ads makes it possible to tailor every aspect of your marketing campaign and closely monitor the performance. If you’re currently using Google Ads to target audiences abroad, it’s important to be aware of changes that may apply to your monthly advertising costs. Here, we share more about the new surcharges so you won’t be caught by surprise.
[Read more…]Tips for Launching a Product on Instagram
In recent years, Instagram’s shopping feature has made quite the splash in the online retail sector. This social media platform provides a convenient and direct way to get your product in front of the eyes of people who want or need it most. When launching a product on Instagram, there are a few important factors to keep in mind that minimize stress and maximize success surrounding a new initiative. Here are our suggestions for launching a product on Instagram.
Pre-Launch Preparation
When launching a product, service, fundraising campaign, or even a new business venture, it’s crucial to prepare at least a month ahead of time. Entice and excite your audience with captivating content and relevant photos while continuing to reach out and expand your follower base. Offer educational information, as well, cementing your brand as the expert on the issue surrounding the product or service.
With Instagram posts and stories, highlight the problem or need that your followers have and really underscore why this is an issue that needs solving. Hint at a coming solution or explicitly explain that your brand has been hard at work creating the very best answer to their question. Go in-depth with Instagram stories, explaining the ideation, creative process, manufacturing, and the like. Be sure to save each story slide to a campaign highlight reel so if new users come across your post via hashtag, they can visit your page and acquire information, such as launch date, where to subscribe, etc.
The Launch
Set aside one to two weeks for your product launch. In the pre-launch phase, around 80% of your content should be high-value, educational pieces. During your product launch, that number drops to around 20%, with the other 80% dedicated to pushing your new item. In your sales pitches, first include the intrigue. Then introduce the potential transformation that the product or service can offer. Close with a direct, obvious call-to-action (CTA) so your audience knows where to go.
Use an educational series hosted on Instagram’s Reels during the launch to further demonstrate the expertise that went into the creation of your product. Not everyone will partake in your product launch by making a purchase, so you still want to provide valuable content to mitigate losing followers. This content can plug your service, product, or business, but should also offer information about your overall brand, like its ethos, origin story, and a-ha moment behind the new product.
Post-Launch Tasks
Many brands make the mistake of letting their content creation die after a product launch. However, this is a great time to continue drawing in potential customers or clients who haven’t yet heard of your service or product. Display positive reviews, provide information on re-stock dates, or advise on creative new ways customers are using your product or service. Share user-generated content (UGS) to promote the community surrounding your business.
Instagram is one of the best tools when it comes to promoting your product or service. Its vast and diverse user base allows brands to access a continuous stream of new and potential customers. Various content platforms within the application – like stories, posts, and reels – allow brands to market creatively and tell their story in a way that highlights its best features.
For help with your next product launch, growing your social media following, or creating high-quality content, contact us for assistance.
Grow Your Business with Clubhouse
Social networking sites grant businesses the unique chance to engage with their audience on a more personal level. While Clubhouse is relatively new to the scene, the application is making a big splash and has quickly become the go-to for meaningful, niche networking and engagement. Before creating a business profile on Clubhouse, here’s what you should know about using the app and optimizing your presence on it.
Carefully Create Your Biography
Clubhouse allows users to create a biography, include a name, and upload a profile picture. Think about how you want your business to appear on the application and write a catchy blurb (approximately 2,500 characters) that authentically communicates your company’s services, values, and goals. To stand out amongst the crowd in a room, select a high-quality photo that depicts either you or your business in an eye-catching way.
Curate Your Search Page
In the hallway (homepage), use the search icon to find various people or clubs. Search anything from “Denver real estate” to “regenerative farming” and everything in between. However, keep in mind that the application learns your behavior and will begin to generate clubs that it thinks may fit your interests.
Search according to your business industry to get involved with a large network of like-minded individuals. Depending on your business, look for well-known individuals leading the charge in your field or creating practices you hope to follow, endorse, or learn more about. Additionally, you can discover local rooms based on the city or state you live in and may connect with fellow community members just by being from the same place.
Visit Small Rooms in the Beginning
Large rooms often don’t allow individuals to raise their hands because the speaker has deactivated the option. Feel free to visit these rooms in order to learn, but don’t hop in without carefully crafted talking points. Spend time in small to medium sized rooms; you’ll have a better chance to get “on stage” and share your business.
The Clubhouse ethos is based on giving and receiving. It supports individuals from all walks of life and connects them through a host of subjects, topics, and issues. Enter into a small room to offer your talents, expertise, and story while being open to learning from others, as well.
Make it Meaningful
Be patient when you enter a room. Listen to what others are saying, like you would in any new social or work gathering. Note the title of the room and others in it before “raising your hand”. If you wish to share something meaningful, raise your hand to get in line to speak. Have your talking points ready to clearly and efficiently communicate who you are, what your business does, and why you are in that specific room.
Prepare a general bio beforehand, but be ready with additional talking points that are fluid enough to match a few different topics. Be honest with what your business has accomplished and avoid going on about achievement after achievement.
Think of points of connection that you can offer to an audience that are relatable to a variety of individuals. Perhaps you want to throw out the college you went to, a funny failure story about running a start-up, or a meaningful quote you use to shape your work. You’ll engage the room immediately and attract specific attention from those who can relate to your message.
Host a Room
Once you’ve gotten the hang of joining rooms, raising your hand, and speaking about your business, try hosting your own club or moderating one. That way, you can shape the subject and invite individuals you’d like to learn from. As a host or moderator, you are in a more visible position and can gain additional facetime for your company. Plan ahead to add your room to the Clubhouse calendar and gain attention without sending personal invites.
The goal of Clubhouse is to connect individuals who otherwise may not have a way to engage. The application’s users are there to learn, share, and grow. Positivity should be a priority when using Clubhouse, as the application champions inclusivity, patience, and engagement. You will get out as much as you put in, and your business may experience tremendous growth with consistent engagement on this newer social and business networking app.
Our brand positioning service sets businesses up to expand their presence on a variety of platforms, including Clubhouse. Contact us today to learn more.
Tips for Growing Your Email List
Communicating with your client base is often as simple as sending out a weekly newsletter, posting on Instagram, or releasing an update on Facebook. However, attracting new email subscribers isn’t as simple. Growing your email list is vital to the growth and success of your business. Here are three great ways to start adding to your current subscriber network.
Incentivize Sign-Up
Most of us have stumbled upon a new website and were greeted with a pop-up asking for our email address and offering 10% off upon sign up. This incentive immediately makes us consider subscribing, and the majority of us will enter our email address to unlock savings, with the intention of unsubscribing later. Regardless of your product or service, providing some sort of opt-in gift or asset is a surefire way to gain more subscribers on your email list.
Offer a Solution
If you run a house painting business, for example, tell subscribers that they will receive pro tips on household paint jobs and specific DIY videos. Finding high-quality, accurate information can take hours of searching YouTube, emailing the pros, and reading articles. You are going to provide this in a simple email format, once a week, in exchange for an email address; that’s value. Depending on your product or service, you may consider providing templates, source material, how-to infographics, and more.
Promise a Result
Tell your audience of potential subscribers what they can expect after opting in. Describe what sort of information they will receive and sell them on how it will save them time or money. Then, make sure you provide quality content and worthwhile information via email so they will turn around and share the information with their networks.
Hone in on Market Research
To make sure your opt-in incentive will actually work, turn to your social network and test the theory first. Instead of creating just one opt-in pull, create three to five and ask social groups which incentive they would be most tempted by. Once you’ve narrowed it down to one, create catch titles and quick descriptors, and ask the groups to vote again. After you’ve settled on a title and incentive, it’s time to create a layout and shop it around.
If people love the incentive, are intrigued by the title, but can’t find the actually sign-up button or are distracted by the background, your hard work would be for naught.
Design Your Subscriber Pop-Up and Email Page
Include your big promise as a title on the email page and pop-up. If website visitors see that they can save time, make more money, get a free gift, etc., they will continue reading. Add three to five bullet points that explain what your email marketing material will include. You don’t need to go into detail, as your email campaigns will change overtime. Communicate the gist – i.e., “free online trainings to learn how to find mortgage lenders”, “monthly updates on the real estate market”, etc.
Once you’ve revamped your email page and pop up with new market research, you’ll begin to collect subscribers. If your email list is growing slower than you like, tweak one element at a time to test each individually.
Don’t want to go at this alone? Partner with an experienced digital marketing agency to grow your business organically and find an audience that resonates with your product or service. We can help customize your email subscriber page and call to action buttons so that individuals will feel that your business is a real asset to their lives, ensuring they become a repeat customer. Contact us today to learn more.
Google Ad Updates Affecting Your Business
The heart of Google’s business model is the desire to give customers what they want. Google’s ultimate goal is to assist the searcher in finding the answer, service, or product they are looking for by delivering them the site that meets their query. As a business, Google wants to connect you with the people you will best service.
[Read more…]Overcoming the Challenges of Launching a New Product During the Pandemic
The COVID-19 pandemic has brought economic challenges worldwide, and many businesses are in the unenviable position of navigating these uncharted waters. If you’re planning to introduce a new product but you’re concerned about its success during the pandemic, it may be helpful to brainstorm possible roadblocks and solutions in advance. Here, we share common challenges and potential solutions to help you improve the launch. If you’re ever in doubt, don’t hesitate to work with a marketing strategist to help generate buzz around your new product.
Ramp Up Communication
Regardless of the size of your team, communication is key when preparing for a product launch. Healthy communication is even more crucial during the pandemic, and your team needs to be on the same page during every step of the process. Communication is a challenge for companies of all sizes right now, since many individuals are working from home or on an altered schedule. To avoid letting poor communication derail your launch plans, be sure to schedule team meetings on a consistent basis. If you have a large team, try to consolidate the meetings to just a few key individuals who will play a pivotal role in the product roll out.
Set a Generous Timetable
Launching a new product can be stressful even in the best of times. During the upheaval of a global pandemic, it’s best to give your company a generous timetable to account for last-minute adjustments. The effects of the pandemic are far-reaching, and manufacturers or partners that you work with may hit unexpected roadblocks that could impact the product development and launch process.
Expect the Unexpected During Your Product Launch
It may sound cliché, but the old adage is true: expect the unexpected. Even if the team communication is strong and you’ve given yourself plenty of time for product development, testing, and market research, you can never quite predict what may throw a wrench in the launch. If possible, start the planning phase early, set up at least one backup plan, and be willing to pivot if you encounter problems.
Even though we’re still in the midst of a global pandemic, don’t let this deter your company from launching a new product if you have a great idea that your customers are sure to love. Although you may encounter challenges along the way, following these tips may help you achieve your vision. If you’re feeling unsure about proceeding with a new product, you may prefer to seek assistance from an experienced product launch strategist.
Our team can help you build a robust plan to promote your new and existing products that’s tailored to your budget and goals. When you’re ready to learn more about how we can help, please contact us for a consultation.
Product launch image courtesy of “brandsandpeople” on Unsplash.
Everything Brands Need to Know About Clubhouse [Infographic]
Clubhouse is one of the newest social media networks that has taken the digital world by storm. The invite-only audio chat platform has become the perfect place to nurture relationships and expand your professional network. Getting started on the platform is easy if you have an invitation. Simply choose your interests, follow people and topics that you admire, and participate in rooms. Growing organically is quick if you have knowledge and insights to share in discussions.
[Read more…]Facebook Ad Trends to Help You Boost RoAS
If you currently use Facebook Ads to reach your target audience, you already know that this advertising platform has excellent potential for showcasing your brand. Even if you’re not familiar with this digital advertising platform, you may be interested in testing the waters. Facebook Ads are popular for a reason–this social media network is still the most widely used option, and more than 1.6 billion people are connected to a small business through Facebook. If you’re ready to explore the potential of Facebook ads (or enhance your current strategy), consider the following tips to help you boost your return on ad spend (RoAS). If you’re ever in doubt, be sure to work with a Facebook Ads management company (like us!) to supercharge your RoAS.
Model Your Ads After Newsfeed Content
For the best chance at creating successful ads, aim to model your ads by what Facebook users want to see in their newsfeed. An ad shouldn’t be too conspicuous, or people will be quick to scroll by. When designing your ads, do your best to match the structure of a personal post you’d see on the newsfeed. The best ads on Facebook blend into their surroundings so users are more likely to be intrigued and take a closer look.
Use Conversational Copy
If you’re a grammar guru, it probably feels natural to use correct, formal grammar in your ads. Unless that’s a must for your brand, it’s often more effective to use more casual copy in Facebook ads. This is especially recommended if you’re targeting a younger demographic. Don’t be afraid to experiment with texting-style format by including lower-case-only copy, no punctuation, and even emojis.
Include Video
Any Facebook Ads management company will tell you that video is one of the most valuable marketing tools you can employ in your ad campaign. In our fast-paced world, videos are much more likely to capture the attention of viewers than copy. Although the thought of incorporating videos into your campaign may sound intimidating, it doesn’t need to be. Short videos ranging from 20-30 seconds are often most effective, and they don’t need to be commercial-worthy to engage viewers.
Facebook Ads is an excellent platform to include in your marketing strategy, and following the trends mentioned here may help you increase your RoAS.
If you’d prefer professional assistance in planning and implementing a digital advertising campaign, working with a Facebook Ads management company is a wise decision. Our team has in-depth knowledge of Facebook Ads and many more advertising options to help you meet your goals for your brand. Whether you’re in need of a comprehensive strategy or would simply like advertising assistance, please contact us for a consultation. We’d love to speak with you and develop a customized plan for your needs.
Photo by Alexander Shatov on Unsplash
How Social Media Ads, Google, and Bing Can Work Together to Benefit Your Business
There are a host of digital advertising platforms to choose from, including Google Ads, Bing, Facebook Ads, and many more. When you’re trying to get the most exposure for your brand, it can be challenging to narrow down the best options. It may be helpful to work with an online marketing firm to determine the best path forward, and in many cases, a strategist will recommend using multiple advertising platforms to work in synergy with each other. Here, we share more about how Google Ads, Bing, and social media ads can work in harmony to benefit your business:
Why You Should Consider Using Social Media Ads in Tandem with Other Channels
When building your marketing campaign, you may be interested in sticking with just one advertising platform to stay within your budget. However, using multiple platforms may help you get the best bang for your buck. Google Ads’ strength lies in the breadth of its audience: many people use Google, and its advanced analytics make it possible to keep improving your outreach over time as you gain deeper insight into your customers.
Bing, owned by Microsoft, functions across three separate search engines: Bing, Yahoo, and AOL. Although Google has more users, Bing comes in second place. This means that Bing is the best way to reach customers or clients who aren’t using Google as their primary search engine. Bing PPC may also be more effective than Google because this search engine has less competition, which often translates to cheaper clicks.
Although search engine marketing is an excellent way to display your ads to a relevant audience, social media advertising is also a smart choice. Facebook alone has more than 2.45 billion monthly users, making this advertising platform a useful option for marketers hoping to reach a broad range of demographics. If you’re looking to reach a younger crowd, TikTok, Snapchat, or Instagram may be your safest bet. Regardless of which demographic group you need to reach, utilizing social media ads can help you promote your products and services with a high ROI.
The world of digital marketing can be challenging to navigate. When you’re ready to create a marketing campaign with the broadest possible reach, using a combination of Google Ads, Bing Ads, and social media ads may help you achieve the fastest results. Incorporating multiple advertising platforms into your strategy may be overwhelming, so don’t hesitate to work with an online marketing firm. Our team has the expertise that’s necessary to build a campaign catered to your needs. To learn more about how we can help, please contact us for a consultation.
Photo by Glenn Carstens-Peters on Unsplash
Analyzing Your Competitor on Social Media [Infographic]
Whether you’re just starting out on social media or hoping to improve your strategy, keeping a close eye on your competitors is always a useful step in your marketing strategy planning process. Analyzing your competitors’ social presence can help you understand how your brand compares, as well as identify weak points in their strategy.
[Read more…]What You Need to Know About Hulu Ad Manager
If you’re looking for ways to increase your brand’s exposure to a relevant audience, advertising on Hulu’s streaming service may be a wise choice. Although TV advertising has long been reserved for big-spenders, Hulu Ad Manager allows businesses of all sizes (with all budgets) to place their ads among a substantial library of shows and movies. Hulu Ad Manager is a self-service product, so you may prefer to seek assistance from a marketing strategist if you’re seeking fast results. Here, we share more about Hulu Ad Manager to help you determine if it’s a good fit for your brand:
Budgets Start as Low as $500
Hulu Ad Manager is designed for businesses of all scopes and sizes. While a traditional TV commercial would cost well into the thousands (or more), ad campaigns on Hulu’s self-service start at just $500. If you have this amount to spend, you can start using the service to reach your target audience and track your progress.
How It Works
When you’re ready to begin streaming your ads, you’ll set a schedule of your choice. You’ll also have the ability to reach specific demographics by targeting by gender, age, location, interests, and more. Although you can’t choose specific shows in which to place your ads, you’ll have the option to select certain genres that your target audience is likely to be interested in.
Once you upload your ad, expect about three days until approval. Hulu Ad Manager currently accepts videos from 15-30 seconds in length in MP4 or MOV format.
After your ad has been approved and starts streaming to viewers, you’ll have access to reports on your campaign’s status and progress. Like other advertising platforms, Hulu Ad Manager allows the campaign manager to gain insights into each ad’s performance so you can make adjustments when necessary.
Hire an Experienced Digital Ad Manager
The introduction of Hulu Ad Manager has the potential to be an exciting development for owners of small-to-medium businesses. Streaming is becoming increasingly popular, and is even more so during the coronavirus pandemic. If you know your target audience and have a $500 budget to get started, Hulu Ad Manager may be a great way to reach more customers. This advertising platform is still in the beta stage, so RSVPs are required to try the new self-service. If you’re interested in delving into digital advertising, you may benefit from the professional guidance of a marketing strategist to enjoy a faster turnaround time and increase your ROI. Our team has the expertise to manage campaigns on a host of advertising platforms, and we’re happy to help you achieve the results you seek.
Please contact us to arrange a consultation so we can create a customized plan for your unique business.
Web Design Trends and Statistics 2021 [Infographic]
According to findings by Taylor & Francis Online, your website has about 50 milliseconds to make a good impression on visitors. This means that there is virtually no time at all to grab a potential customer’s attention and keep them on your site. A well designed website is absolutely crucial.
[Read more…]Tips to Improve RoAS on Amazon Advertising
Although you may think of Amazon primarily as an online retailing giant, its digital advertising platform is growing quickly. It’s currently the third most popular online ad platform, just behind Google and Facebook. If you have an Amazon store to sell your products, using Amazon Advertising can be an intuitive way to boost sales. Like Google and Facebook, this platform provides the tools you need to analyze your campaigns and track return on ad spend (RoAS). Delving into the world of digital ads often comes with a steep learning curve, so working with a digital advertising consultant may help you reach your goals faster. Here, our Amazon Ads manager shares our top tips for improving RoAS for Amazon Advertising so you can start maximizing sales:
[Read more…]The Best Time to Post on Social in 2021 [Infographic]
We are often asked, “when is the best time to post on Facebook/Instagram/Twitter/
Instagram Guides Creation: Everything You Need to Know
Along with several new design changes this year, Instagram launched its new format for curated, catalog-like content: Instagram Guides. In short, Guides provide users with an easily accessible flow of content full of useful recommendations, step-by-step guides, information, and tips. Here, we’ll take a look at the process of creating your own Instagram Guides and explore the ways in which you can use Guides in your business’s next social media marketing campaign.
[Read more…]LinkedIn Campaign Checklist [Infographic]
According to Microsoft, LinkedIn is currently seeing record levels of engagement. This may come as a surprise with millions out of work and the modern workplace landscape in full transition, but there are many factors that are potentially driving LinkedIn’s growth. Regardless of the why, it’s important for business owners to keep their finger on the pulse and take advantage of this surge in activity. [Read more…]
Instagram Design Changes
If you have spent any time scrolling through Instagram the last few months, you may have noticed some not-so-subtle tweaks to this social media platform. In fact, 2020 saw the channel’s first major UI design changes in ten years, prompting a mixed response of backlash and praise from its user base. However, the updates may prove beneficial for businesses and social media marketing. Here’s a look at a few of these design changes and break down of how they may impact your user experience.
[Read more…]5 Factors that Increase Brand Awareness [Infographic]
There’s no denying the weight reputation carries in the world of social media and eCommerce. That’s where brand awareness comes in. When someone knows and trusts your brand, they are much more likely to make a purchase. [Read more…]
Facebook Ads Budgeting Tips
Your company has spent countless hours researching and developing a gripping social media marketing campaign, and now it’s time to launch. Determining the proper Facebook ads budget is critical in order to achieve your goals and effectively grow your brand. Here are a few key steps for successful Facebook ad budgeting for a strong return on investment.
[Read more…]Creating a Winning Paid Social Campaign [Infographic]
If you’re thinking about launching a new paid social campaign, you’re in luck. The holidays are a fantastic time to test new ad strategies for your brand, and Facebook’s robust advertising platform is the perfect place to spend your ad budget. As long as you are realistic, set manageable goals, and get inventive with your ad creation, you’re destined for success.
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