The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how crucial it is to maintain a social media presence. Platforms like Facebook, Twitter, and Pinterest have taken an active role in e-commerce, so if you aren’t taking advantage of these features, now’s the time to do so.
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
Creating well-written and relevant blog posts is a huge factor in reaching your target market, but that’s only half the battle. With so much other content and competition on the web, you have to really set yourself apart if you want to get noticed. While your writing style depends on your personality and goals, there are certain ingredients that every great blog post needs.
If you’re looking for a way to make a big first impression with your audience, Facebook Canvas is something you definitely want to look into. This is a new way of serving ads that has been designed entirely for use on mobile devices, and its designers promise higher click-through rates and more conversions. If this sounds exactly like what you’ve been looking for, you’re not alone. Canvas is Facebook’s response to everything that businesses have been saying about the hurdles they face in reaching their current and prospective customers. Don’t miss out on this exciting new way of communicating with all of your favorite people. Here’s everything you need to know about Facebook Canvas: [Read more…]
As we’ve stated before, 2015 was a pivotal year for digital marketing. With the way things are going, it’s safe to say that 2016 (and beyond) will be huge for video marketing. The increase in connected customers has led to innovations in platforms and a growing preference for video marketing.
Between April 2015 and September 2015 alone, daily Facebook video views increased by a staggering 4 million views, and it hasn’t slowed down one bit. It might just be time for you to focus a little bit of your attention to creating videos and sharing them on Facebook, Instagram, Snapchat, Vine, and similar platforms. In the infographic below, you can see just how important it is to get started on your video marketing strategy.
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!
The term “online marketing” encompasses everything from pay-per-click advertising to reputation management and even the most complicated email drip campaigns, and that is not even the tip of the iceberg. One thing that all methods of digital marketing have in common, though, is that they are all about your image and the relationships you form (…or fail to form, as the case may be). In the modern world, whether you are a multi-million dollar corporation or a single freelancer, you will be expected to constantly prove your worth and expertise. Here’s how blog commenting can help you accomplish that: [Read more…]
A little bit of organization can do you a lot of good, which is why every social media manager should create and follow an editorial calendar. If the concept is foreign to you, a social media calendar is a way to plan topics, set goals, and stay on task with the content you share on your various channels. [Read more…]
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and reaching new potential customers. [Read more…]
When it comes to mass communications, email marketing is one of the most effective ways to market a business. With the ability to use sophisticated segmentation methods, this strategy is great for capitalizing on leads and generating additional touch points. There is one catch, however. In order for your message to get across, people must first actually open the email that you are sending. Without a strong subject line, your efforts may be completely ignored. It’s amazing how important a few words can really be. A great subject intrigues the reader and makes them want to learn more. It should be a one line sentence that is both upfront and engaging. [Read more…]
If you’re new to using social media for business, it can definitely be overwhelming. With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload in a way that is effective and efficient. [Read more…]
Do you ever wonder if your Facebook ads are reaching the right people? You spend so much time researching your customers and trying to craft just the right message for your advertisements. With the aim that business will soon be booming, you finally start a campaign, then hope for the best. “Maybe I’ll get some likes,” you think to yourself. You assume that the ad will drive the right visitors to your business; maybe they will even buy your products. Unfortunately, in spite of all the in-depth analytic tools that Facebook has given us over the years, it has been difficult to evaluate whether or not your ads were actually delivering those desired results. However, all of that is about to change. [Read more…]
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
Over the years, social media has become one of the fastest developing industries for marketers everywhere. In the beginning, many companies had trouble seeing the value of hiring a social media manager. Today, however, new platforms continue to sprout and employers are scrambling to find specialists who can keep their companies up to date. Every year, we find a handful of organizations that want to remain on the cutting edge when it comes to their social media presence. As always, this year is sure to have its fair share of innovation that will help take us to the next phase of the digital age. [Read more…]
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
Social media has undoubtedly become a universal part of our daily lives, and it has come a long way over the years. It has truly changed the world, far more than we could have ever imagined. As of this year, there are over 2 billion active users! That being said, the importance of staying up-to-date on the way your customers are reading and sharing content is constantly growing. Are you aware of just how much online content can shape your readers’ opinions and buying habits? [Read more…]
The pressure to create original, captivating, and shareable content is constantly growing. Your competition is pumping out incredible blogs, graphics, and videos, so staying ahead is a must! As you have probably realized by now, visual content is king – more people are likely to remember what they learn from appealing graphics than from plain text. You should be taking advantage of the power of infographics. [Read more…]
Periscope is one of the newest social platforms out there, so it’s exciting to see how brands and businesses are using it to promote themselves. Aside from developing content, growing your Periscope audience is an important step to fostering your social presence. This exciting new app can open the door to new ways of connecting with your clients and potential customers—why not see what everyone’s talking about and learn what Periscope can do for you! [Read more…]
The traditional world of marketing has changed immensely, thanks to today’s average consumer. Your customers are becoming increasingly skilled at surfing the web and are more likely than ever to overlook classic advertisements. Because of this, marketers are finding more efficient ways of communicating with potential clients – through content marketing. [Read more…]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with current digital marketing trends is absolutely vital. These days, countless successful companies are creating their own custom graphics and videos, and they’re excelling at it. Is your business doing the same? [Read more…]
The latest app to join the social media crowd, Periscope, is the next big social marketing tool. It came on the market a year ago, and Twitter quickly snapped it up because it saw the potential in live video streaming. Periscope was developed to let people see the world through other’s eyes and it certainly does that. Now, it’s time to use this live streaming technology to grow your business. [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
If you’re a small business owner, you know how important stylish and effective digital and/or print graphics can be in marketing. Luckily, it is possible to work on the look of your website or make your own eye-catching images without having to spend a lot of money on a professional designer. Here are the top five online resources that can help you with your graphic design needs: [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]
If you’re starting a small business, don’t assume that you can manage your online presence on your own. Social media marketing is not an easy task; Even the savviest business owners and most successful companies still require assistance from the experts. With search engines like Google and platforms like Facebook constantly evolving, hiring a skilled social media guru is a wise investment with long-term gains. Here are five ways your small business will benefit from a social media professional: [Read more…]
It’s no secret that visual content has started to take center stage in content marketing. Images and videos receive many more likes, favorites, and shares on social media, which has caused an evolution in marketing. As companies turn to social media as a way to connect with and capture the attention of consumers, there is a growing need for new content. To stand out above your competitors, you need to share fresh and exciting information that your followers will find shareable. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]