One of the challenging side effects to having an online presence for your business is dealing with negative feedback, especially since the Internet provides many open and accessible forums for customers to review or comment on your products or services. On websites like Yelp, or social media outlets like Facebook, dissatisfied folks have the opportunity to vent their frustrations even before contacting your company. While you can’t satisfy everyone or fix every problem, you can respond to public complaints in a professional matter. Here are five steps to follow when handling negative comments online: [Read more…]
When you post on social media, there are a few key factors you should take into consideration. First and foremost, the content you share should be relevant to your audience. You must ask yourself, “Will my followers appreciate or take away something from this?” If the answer is no, skip it. When it comes to your posting schedule, you should keep in mind that every social network has a different peak time. Let those time frames be your starting point, but make adjustments according to your particular audience. This will get you the highest amount of views, likes, and shares. Once you have a grasp on what and when to share, stay consistent and continue to make things interesting for your followers. Follow these tips and you will build a loyal following in no time! [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
Visual content is an incredible marketing tool. People are naturally attracted to images, they’re extremely shareable, and they have quickly become a huge part of social media. Pictures are much more likely to catch (and keep) your viewers’ attention than a huge wall of text. However you decide to incorporate visuals into your content, there are a few things you must remember to ensure that your brand gets the most out of them. This infographic goes over the 5 steps you can take to get the most viewer engagement out of your visual content. [Read more…]
Social media has changed the way businesses interact, and the way you do so directly affects your company’s image. If you don’t use the right etiquette, you won’t be getting the most out of using the various social media channels. This is why it’s so important to find a balance between being entertaining and sales-oriented, or you’ll find your business page losing momentum. The following infographic shares tips and tricks for staying on task on each of the popular social media websites.
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
It was an exciting year for social trends where some new media channels rose to the top and others fizzled away. Here are some exciting facts to look back on in the world of social media which took businesses by storm in 2013! What exactly were we sharing last year?? Here is an ever popular infographic everyone used to share information to let you know! [Read more…]
2013 has been an exciting and expansive year for social media. From personal use to small business or corporations, it has been growing and people are finding new uses for it and unique ways to use it! And no matter who you are these days, social media marketing has probably found its way into your business plan. Here is a look at how it has grown into our every day lives over the past year: [Read more…]
Facebook has a network effect, with each user that joins, it becomes more valuable. People expect that Facebook will keep its users engaged for a while to come, which adds even more value when a business integrates with Facebook. Before, you could comment and like a page on Facebook – but now you can take a post from your Facebook page and embed it into your website so people can like and comment directly on the blog. [Read more…]
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
In our ever technologically advancing world, Google Local reviews are gaining importance in a variety of ways. For the younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth.
All webmasters worth their salt understand the value of good, solid SEO to rocket their sites to the top of the SERPS (search engine results page), and we all know the value of attaining a coveted top spot for a valuable search term.
However, while most of us spend our days building backlinks, tweaking metadata, and creating keyword rich content to appease the gods of Google, the truly successful among us will always be looking for new and untapped sources of traffic beyond the search engines.
So how can you join them? How can you move beyond the bounds of SEO to attract visitors to your site using new, exciting, and productive methods? Well, here are just a few ideas to get you started.
If one thing is certain it’s that the Internet is here to stay, and any business that fails to understand the importance of a solid online presence is sure to fall behind. While most of us have come to understand that a business needs a well-designed website as a bare minimum, relatively few seem to understand the true marketing potential of a strong presence in social media.
Times are changing. Customers now expect to be able to speak directly with the businesses they deal with. They expect a conversation, and they often prefer not to deal with businesses that don’t listen and respond. Social media is key, and yet all too many businesses farm out the job of presenting their public face to social media consultants who simply don’t know what they’re doing.
So how can you avoid this? What questions do you need to ask your prospective consultant to figure out if they have what it takes to create your social presence? Well, here are ten questions that will help you sort the wheat from the chaff.
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
Acting as a virtual pin board, Pinterest is a social media site that allows users to visually curate and share images and videos of the things they like in a unique and engaging way. Members can create boards on a variety of topics that interest them, pinning relevant content to form online collections of themed collages. Individuals often use their boards for a variety of purposes such as planning and inspiration.
There’s little doubt that LinkedIn is the most important social network for professionals looking to network, grow their business, and connect with new and existing clients. However, of the 187 million users who were registered with the site as of November 2012, only a small fraction truly optimize their profiles to make it easy for potential clients to find and contact them.
If you’re one of the millions of people who are missing out on all LinkedIn has to offer, here are just a few best practices for setting up your LinkedIn profile in a way that not only makes you much more discoverable, but also makes you look like a professional any client would want to work with.
Over the last 12 months, the world of social networking has been turned on its head by the incredible success of Pinterest, the world’s first purely image-based social site.
Nobody expected Pinterest to become so huge so fast. Why would they? On the face of it there isn’t much to the site, but beneath the surface, the reason for the success is clear: it’s all about inspiration.
Over the last few years we’ve seen case after case of social media gone wrong, and it seems as if every day an employee goes off the wall and posts something online that harms the reputation of their employer.
You don’t have to search for long on YouTube before finding videos of fast food employees brazenly breaking health code violations at work. The problem of social media foul-ups goes far beyond the occasional viral video, however.
In this connected age you can expect every one of your employees to have some kind of online presence, and without some sort of code of conduct in place, your business could bleed to death by a thousand electronic paper cuts as those employees alienate customers, complain about working conditions and, yes, occasionally post something so irresponsible that it becomes a deeply embarrassing viral phenomenon.
Why a Corporate Social Media Policy Can Help
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).
Brands are using social networks. It’s the 21st century of marketing. Facebook, Twitter and Pinterest are overflowing with brands desperate to connect with their customers. It can often become a little overwhelming.
There’s one social network, though, that seems tailor-made for promoting businesses: Instagram. Like Pinterest, Instagram is an image-based network that has ballooned in popularity in the last year, and like Pinterest, its users are devoted and enthusiastic to a degree unmatched in almost any other social network.
So how should you go about playing a part on the Instagram network? How can you make it work for your brand, increasing awareness and building your image to the next level? It’s simple. Here’s a brief guide to teach you how to use Instagram for business:
Like a frog in slowly warming water, we’ve often failed to notice the immense changes in the way we’ve used the Internet over the years, and just how quickly sites like Facebook and Twitter have worked their way to the center of our lives.
Now that almost all of us (taking ‘all of us’ to mean those of us in the western world with easy access to the Internet) use Facebook on a regular basis, it’s easy to imagine that we always have. It’s easy to forget that there was a time before Facebook, Twitter, Instagram, and similar networks.
Those of us who’ve been online since the early days have watched the Internet turn into something of a monster. Back in the early days if we wanted to catch up with a friend, relative or colleague we’d fire off an email and eagerly await a reply. It may have taken a few days before we received a response, but it worked after awhile.
The name Pheed may be less than inspiring, but the concept behind this new social media site is a little more intriguing, especially to those of us bored with Facebook and unimpressed by Twitter. I’m not saying I am, per se, but some of you might be!
While most other sites look at a single idea and a niche, such as 140 character messages or photos on Instagram, Pheed attempts to bring together the most appealing elements of each for one big, comprehensive package.
Essentially, the Pheed social network is one massive ‘pheed’ of information containing trending topics, an alternative version of the Timeline, photos, and other data with a couple of extra twists thrown in to add some identity. Here are some advantages and disadvantages of this new social network:
Foursquare is a location-based social media tool that has become increasingly popular among portable device users. This mobile site helps users find their friends, find companies or businesses using GPS hardware, search for tips on various business locations, etc.
Foursquare has become an increasingly useful social media tool for businesses/individuals looking to benefit from a social media strategy. People like to compete and social media is revolutionizing the way businesses/brands/people do that. Below are six reasons businesses should use Foursquare as a social media tool:
Fancy is a new social network that is similar to the rapidly growing Pinterest. It relatively new, and is only a fraction of the size of Pinterest, which in itself is not too old either. Pinterest is a social gathering site where users post pictures of their favorite merchandise. These pictures lead to comments by other viewers, and work their way up the image laden pages of Pinterest. The more they are liked by other users, the more quickly they move up the site.
Just about anything goes, so it has become a hip spot for “fanciers” to show off moods and expressions through things that they enjoy. Currently, 60% of the users on Fancy are men. Interesting, huh?
If you’ve never written a blog post and are interested in starting, here’s a quick “how to”:
LinkedIn is a professional network, “linking” people with businesses, friends, and colleagues. Many people use this social platform for professional recommendations, to build an online network of support and connections, as well as to research companies and influential people in various organizations.
Although I’m guilty of not doing more to promote my own business on LinkedIn (fortunately I’m staying very busy helping my clients promote theirs), I do know a few tricks of the trade. Here’s my advice to you:
Pinterest is a marketing tool for getting a brand’s images to the public. It has been a driving force to a dramatic increase in sales for many online retailers because people are gaining instant visual access to what friends and celebrities pin. Marketing is never as strong as when it occurs in this natural and organic way – through word of mouth and people you trust.
But there are definitely ways you can do it incorrectly and screw up your chances of getting new customers. I’ve talked about how you can use Pinterest as a solid social media tool for your brand in previous blog posts. This post will mainly focus on what not to do: