As you have probably guessed by now, a great sales message can lead to a tremendous increase in your conversion rates. It’s vital for your business to recognize and address how you can improve upon it.
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
Over the years, social media has become one of the fastest developing industries for marketers everywhere. In the beginning, many companies had trouble seeing the value of hiring a social media manager. Today, however, new platforms continue to sprout and employers are scrambling to find specialists who can keep their companies up to date. Every year, we find a handful of organizations that want to remain on the cutting edge when it comes to their social media presence. As always, this year is sure to have its fair share of innovation that will help take us to the next phase of the digital age. [Read more…]
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
Social media has undoubtedly become a universal part of our daily lives, and it has come a long way over the years. It has truly changed the world, far more than we could have ever imagined. As of this year, there are over 2 billion active users! That being said, the importance of staying up-to-date on the way your customers are reading and sharing content is constantly growing. Are you aware of just how much online content can shape your readers’ opinions and buying habits? [Read more…]
The pressure to create original, captivating, and shareable content is constantly growing. Your competition is pumping out incredible blogs, graphics, and videos, so staying ahead is a must! As you have probably realized by now, visual content is king – more people are likely to remember what they learn from appealing graphics than from plain text. You should be taking advantage of the power of infographics. [Read more…]
Periscope is one of the newest social platforms out there, so it’s exciting to see how brands and businesses are using it to promote themselves. Aside from developing content, growing your Periscope audience is an important step to fostering your social presence. This exciting new app can open the door to new ways of connecting with your clients and potential customers—why not see what everyone’s talking about and learn what Periscope can do for you! [Read more…]
The traditional world of marketing has changed immensely, thanks to today’s average consumer. Your customers are becoming increasingly skilled at surfing the web and are more likely than ever to overlook classic advertisements. Because of this, marketers are finding more efficient ways of communicating with potential clients – through content marketing. [Read more…]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with current digital marketing trends is absolutely vital. These days, countless successful companies are creating their own custom graphics and videos, and they’re excelling at it. Is your business doing the same? [Read more…]
The latest app to join the social media crowd, Periscope, is the next big social marketing tool. It came on the market a year ago, and Twitter quickly snapped it up because it saw the potential in live video streaming. Periscope was developed to let people see the world through other’s eyes and it certainly does that. Now, it’s time to use this live streaming technology to grow your business. [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
If you’re a small business owner, you know how important stylish and effective digital and/or print graphics can be in marketing. Luckily, it is possible to work on the look of your website or make your own eye-catching images without having to spend a lot of money on a professional designer. Here are the top five online resources that can help you with your graphic design needs: [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]
If you’re starting a small business, don’t assume that you can manage your online presence on your own. Social media marketing is not an easy task; Even the savviest business owners and most successful companies still require assistance from the experts. With search engines like Google and platforms like Facebook constantly evolving, hiring a skilled social media guru is a wise investment with long-term gains. Here are five ways your small business will benefit from a social media professional: [Read more…]
It’s no secret that visual content has started to take center stage in content marketing. Images and videos receive many more likes, favorites, and shares on social media, which has caused an evolution in marketing. As companies turn to social media as a way to connect with and capture the attention of consumers, there is a growing need for new content. To stand out above your competitors, you need to share fresh and exciting information that your followers will find shareable. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
One of the challenging side effects to having an online presence for your business is dealing with negative feedback, especially since the Internet provides many open and accessible forums for customers to review or comment on your products or services. On websites like Yelp, or social media outlets like Facebook, dissatisfied folks have the opportunity to vent their frustrations even before contacting your company. While you can’t satisfy everyone or fix every problem, you can respond to public complaints in a professional matter. Here are five steps to follow when handling negative comments online: [Read more…]
When you post on social media, there are a few key factors you should take into consideration. First and foremost, the content you share should be relevant to your audience. You must ask yourself, “Will my followers appreciate or take away something from this?” If the answer is no, skip it. When it comes to your posting schedule, you should keep in mind that every social network has a different peak time. Let those time frames be your starting point, but make adjustments according to your particular audience. This will get you the highest amount of views, likes, and shares. Once you have a grasp on what and when to share, stay consistent and continue to make things interesting for your followers. Follow these tips and you will build a loyal following in no time! [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
Visual content is an incredible marketing tool. People are naturally attracted to images, they’re extremely shareable, and they have quickly become a huge part of social media. Pictures are much more likely to catch (and keep) your viewers’ attention than a huge wall of text. However you decide to incorporate visuals into your content, there are a few things you must remember to ensure that your brand gets the most out of them. This infographic goes over the 5 steps you can take to get the most viewer engagement out of your visual content. [Read more…]
Social media has changed the way businesses interact, and the way you do so directly affects your company’s image. If you don’t use the right etiquette, you won’t be getting the most out of using the various social media channels. This is why it’s so important to find a balance between being entertaining and sales-oriented, or you’ll find your business page losing momentum. The following infographic shares tips and tricks for staying on task on each of the popular social media websites.
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]