Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
If you’re a small business owner, you know how important stylish and effective digital and/or print graphics can be in marketing. Luckily, it is possible to work on the look of your website or make your own eye-catching images without having to spend a lot of money on a professional designer. Here are the top five online resources that can help you with your graphic design needs: [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]
If you’re starting a small business, don’t assume that you can manage your online presence on your own. Social media marketing is not an easy task; Even the savviest business owners and most successful companies still require assistance from the experts. With search engines like Google and platforms like Facebook constantly evolving, hiring a skilled social media guru is a wise investment with long-term gains. Here are five ways your small business will benefit from a social media professional: [Read more…]
It’s no secret that visual content has started to take center stage in content marketing. Images and videos receive many more likes, favorites, and shares on social media, which has caused an evolution in marketing. As companies turn to social media as a way to connect with and capture the attention of consumers, there is a growing need for new content. To stand out above your competitors, you need to share fresh and exciting information that your followers will find shareable. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
One of the challenging side effects to having an online presence for your business is dealing with negative feedback, especially since the Internet provides many open and accessible forums for customers to review or comment on your products or services. On websites like Yelp, or social media outlets like Facebook, dissatisfied folks have the opportunity to vent their frustrations even before contacting your company. While you can’t satisfy everyone or fix every problem, you can respond to public complaints in a professional matter. Here are five steps to follow when handling negative comments online: [Read more…]
When you post on social media, there are a few key factors you should take into consideration. First and foremost, the content you share should be relevant to your audience. You must ask yourself, “Will my followers appreciate or take away something from this?” If the answer is no, skip it. When it comes to your posting schedule, you should keep in mind that every social network has a different peak time. Let those time frames be your starting point, but make adjustments according to your particular audience. This will get you the highest amount of views, likes, and shares. Once you have a grasp on what and when to share, stay consistent and continue to make things interesting for your followers. Follow these tips and you will build a loyal following in no time! [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
Visual content is an incredible marketing tool. People are naturally attracted to images, they’re extremely shareable, and they have quickly become a huge part of social media. Pictures are much more likely to catch (and keep) your viewers’ attention than a huge wall of text. However you decide to incorporate visuals into your content, there are a few things you must remember to ensure that your brand gets the most out of them. This infographic goes over the 5 steps you can take to get the most viewer engagement out of your visual content. [Read more…]
Social media has changed the way businesses interact, and the way you do so directly affects your company’s image. If you don’t use the right etiquette, you won’t be getting the most out of using the various social media channels. This is why it’s so important to find a balance between being entertaining and sales-oriented, or you’ll find your business page losing momentum. The following infographic shares tips and tricks for staying on task on each of the popular social media websites.
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
It was an exciting year for social trends where some new media channels rose to the top and others fizzled away. Here are some exciting facts to look back on in the world of social media which took businesses by storm in 2013! What exactly were we sharing last year?? Here is an ever popular infographic everyone used to share information to let you know! [Read more…]
2013 has been an exciting and expansive year for social media. From personal use to small business or corporations, it has been growing and people are finding new uses for it and unique ways to use it! And no matter who you are these days, social media marketing has probably found its way into your business plan. Here is a look at how it has grown into our every day lives over the past year: [Read more…]
Facebook has a network effect, with each user that joins, it becomes more valuable. People expect that Facebook will keep its users engaged for a while to come, which adds even more value when a business integrates with Facebook. Before, you could comment and like a page on Facebook – but now you can take a post from your Facebook page and embed it into your website so people can like and comment directly on the blog. [Read more…]
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
In our ever technologically advancing world, Google Local reviews are gaining importance in a variety of ways. For the younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth.
All webmasters worth their salt understand the value of good, solid SEO to rocket their sites to the top of the SERPS (search engine results page), and we all know the value of attaining a coveted top spot for a valuable search term.
However, while most of us spend our days building backlinks, tweaking metadata, and creating keyword rich content to appease the gods of Google, the truly successful among us will always be looking for new and untapped sources of traffic beyond the search engines.
So how can you join them? How can you move beyond the bounds of SEO to attract visitors to your site using new, exciting, and productive methods? Well, here are just a few ideas to get you started.
If one thing is certain it’s that the Internet is here to stay, and any business that fails to understand the importance of a solid online presence is sure to fall behind. While most of us have come to understand that a business needs a well-designed website as a bare minimum, relatively few seem to understand the true marketing potential of a strong presence in social media.
Times are changing. Customers now expect to be able to speak directly with the businesses they deal with. They expect a conversation, and they often prefer not to deal with businesses that don’t listen and respond. Social media is key, and yet all too many businesses farm out the job of presenting their public face to social media consultants who simply don’t know what they’re doing.
So how can you avoid this? What questions do you need to ask your prospective consultant to figure out if they have what it takes to create your social presence? Well, here are ten questions that will help you sort the wheat from the chaff.
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
Acting as a virtual pin board, Pinterest is a social media site that allows users to visually curate and share images and videos of the things they like in a unique and engaging way. Members can create boards on a variety of topics that interest them, pinning relevant content to form online collections of themed collages. Individuals often use their boards for a variety of purposes such as planning and inspiration.