The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For example, the most effective times to advertise on Instagram are certainly not the same as those for Pinterest. It only makes sense to cover all bases! This will help you achieve the best results, gain the most conversions, and reach as many potential customers as possible. [Read more…]
Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet are in today’s society. As a business owner embarking on the social media marketing journey, this is great news. However, it’s important to remember that not all of the nearly 3 billion people are using the same networks. The tricky part is figuring out what platforms work best for your business and your target demographic. [Read more…]
With the popularity of sites like Instagram and Snapchat, many people assume that Twitter is on its final leg; it’s allegedly “dying” of the same disease that killed Myspace and Friendster: disinterest. However, while more novel sites certainly have the attention of certain demographics, Twitter isn’t obsolete. In fact, there are several elements that attest to Twitter’s longevity. So, if you’re thinking of logging off, think again. Tweeting isn’t over yet, and here are a few reasons why: [Read more…]
In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to YouTube and Pinterest, consumers can be broadly influenced toward one product or another given their respective social media presence. As such, a vital part of recognizing how to run your own company’s social media comes from examining that of the competition’s. [Read more…]
Social media is a powerful tool for companies to reach out to customers, but that goes both ways. As we have mentioned many times, your online reputation is a vital part of your company’s success. A whopping 60% of customers who complain on social media expect a response within the hour, so it’s crucial that you nurture those relationships and provide a positive experience for those who might be dissatisfied.