If your brand isn’t on Instagram, it’s time to change that! The platform has been growing at a rapid pace since its launch in 2010, and it’s not slowing down anytime soon. In fact, it has been estimated that Instagram will reach 1 billion monthly active users this year. It’s safe to say that many, if not most, of your customers are on the platform. [Read more…]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors involved and there is no simple answer to this question, but you can be confident that your (or your SEO specialist’s) efforts are not all for naught.
Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working.
For a lot of brands, influencer marketing is seen as one of the most effective and successful ways to build a believable and authentic reputation. Many are left wondering, however, just how cost effective and successful these campaigns really are. Whether you’re feeling skeptical about this new age marketing strategy or you’re eager to dive in, you’re going to want to check out this data from MDG Advertising.
Some people see social media as fleeting, an overused platform that’s already on its way out. But the benefits of this type of networking can’t be undersold (and they’re not going away anytime soon!). However, to reap these benefits most effectively, certain practices must be utilized: one of these is link building.
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is not only cost effective compared to traditional live outlets, but it’s considered to be a more authentic way to engage with an audience. With live streaming being so accessible for the everyday internet user, it only makes sense to use live platforms to improve exposure, boost sales, and build relationships.
No one, from companies to individuals, likes their flaws pointed out. No one likes to be viewed in an unfair light, either. But any online presence opens the door for such criticism, some warranted and some not. So, what happens when your business is on the end of a less than flattering review or comment? How can you handle the situation with tact?