Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:
[Read more…]Effective TikTok Ad Bidding
TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following:
[Read more…]LinkedIn Prompts that Get Results
LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another channel in your marketing schema, how do you make an impact? The following prompts can help:
Offer a Step-by-Step Tutorial
The internet was made for one thing: conveying information. This is, after all, what consumers want, especially in an easy-to-digest format. Offering your audience a step-by-step tutorial that addresses their needs is a great way to create engagement. For instance, if you own a house cleaning company, consider a step-by-step tutorial that shows people how to declutter their closets or remove grime from the corner of a shower.
Challenge Common Myths
Regardless of the type of business you own, consumers may have preconceived notions about your industry. These notions often show up in the form of myths that aren’t true, providing a perfect chance for you to debunk this erroneous info. For example, if you own a moving company, you might want to challenge the idea that homeowners can just as easily move their belongings independently while highlighting the many benefits they’ll experience by hiring help.
Share a Mistake
Many marketing campaigns make the mistake of only sharing a business’s accomplishments and wins. The problem with this is that it’s not real or relatable. Sharing mistakes, on the other hand, tells your consumers that, like them, you are human and that helps you form a bond. Make sure to explain how you learned from your mistake, as well. This tells your audience that your company is all the stronger for it.
Share a Recent Milestone or Accomplishment
While sharing mistakes is important, some bragging is, of course, warranted! Sharing a recent milestone or accomplishment helps solidify your reputation as an industry leader and an expert in the field. It also helps tell consumers why they should go to your company and not a company selling a similar product or service.
Share Customer Testimonials
There is perhaps nothing that sings your company’s praises like the words of former and present clients. This is why 72% of people say that positive reviews influence their purchasing decisions. For the best effect, try to share a testimonial that is not run-of-the-mill, and instead touches on the specifics that make your company, your product, or your customer service unique.
If you’re not using LinkedIn to market your business, you’re missing out on a chance to expand your audience and increase your profits. These prompts can help you get started and make a bigger splash.
Need some guidance on LinkedIn or anything else? Give us a shout and we’ll be happy to help.
How to Effectively Target Google Search Ads
When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise, you’re wasting time and missing out on customers. Fortunately, yielding high-rate conversions doesn’t require some secret code or a magic formula. Instead, the following steps can make a big impact on your profit margin:
Focus on First-Party Data
First-party data is data that has come from the horse’s mouth, so to speak. It’s the information you’ve collected directly from your target audience via website visits, newsletter sign-ups, and social media follows. Focusing on this data is a great starting point because it belongs to people who have already bought (or are at least interested in) your product or service. So, make sure their names, email addresses, and locations are included in your Google Ads interface, and make sure that Google is able to locate your actual customers. If not, you’ll need to change up your campaign.
Reach Wider
Of course, relying on just your existing customers is a little bit like resting on your laurels, so you’ll need to expand your reach to make an impact. You can do this by using Google’s “in-market” and “affinity” audiences. Google builds these through the online behaviors of consumers that reveal elements like interests, purchasing purpose, and job roles.
Use “Smart Bidding”
“Smart Bidding” allows you to align your ads with real-world business goals while balancing conversions with your set budget. You can easily define your goal (such as increasing conversions or getting the largest return on investment) and allow Google to plan your campaign accordingly.
Center Your Priorities
In addition to focusing on your finances and target audience, Google Ads also allows you to shine the spotlight on your priorities. For example, you may be targeting your ads to increase your brand awareness, promote a sale, or introduce a new product. Make sure your bidding strategies accurately reflect your underlying goals.
Track Conversions
Google Ads are never set in stone; what works one minute, might not work an hour later. Because of the fickle nature of consumers, you must track conversions on a daily basis. If you’re not reaching your audience, spending money and not seeing results, or spending more than you intended, tweak as needed.
Google Ads reign supreme in e-commerce. Making the most of this service is one of the simplest and most effective ways of giving your company its best chance at success. Need some guidance on Google Ads or anything else? Give us a shout and we’ll be happy to help.
Introducing SunnySide Online Marketing in Seattle, WA
We have exciting updates at SunnySide! Since our founding 12 years ago, we’ve continued to expand our capabilities and areas of expertise. We’ve come a long way since we first started out as a social media firm in 2011, and we’re excited to introduce our new website and services in Seattle and beyond.
Whether you are on the West Coast, East Coast, or somewhere in between, we invite you to leverage our professional expertise by outsourcing your executive-level marketing and advertising needs to our team. We offer support to businesses at every stage of growth across all industries, and we can provide resources to help you bridge the gaps created by executive leave (maternity or otherwise), staffing shortages, budgetary constraints, scheduling constraints, and more.
Here’s a look at what you’ll find on our new site and an overview of what we offer:
Digital Marketing and Advertising In All Its Forms
We pride ourselves on being your one-stop-shop for all marketing and advertising needs. Whether you need search engine optimization (SEO), streaming TV ads, or other forms of digital ads, our team can help. As an industry leader in the digital marketing space, our team will provide results-driven services with a personal touch.
Creative Consulting
Creativity is a big part of what we do here at SunnySide. After all, we began as a content management firm! As we’ve grown and developed our team, we’re now proud to offer a comprehensive set of creative services, including:
- Copywriting
- Web Design
- Brand Design
- Ad Design
- Art Direction
- Custom Illustration
- Custom Graphics
Strategic Consulting
Whether you’re interested in fine-tuning your annual marketing strategy or creating an entirely new campaign, we’d love to help. We take a multifaceted strategic approach that’s designed to drive sales, improve customer relationships, and maximize cost-efficiency.
Technical Services
Regardless of what line of business you’re in, you need your web presence to perform reliably. To better serve our clients’ needs, we’re now offering IT services to enhance all aspects of your digital footprint. Our tech support team is adept at custom app and web development, usability testing (UX), migration support, software integrations, and much more.
B2B Marketing
Business-to-business (B2B) marketing is an important component of improving profitability. If you’re a B2B company and need some support in this endeavor, we’re the experts in helping you achieve a scalable growth plan. Whether you’re looking for a comprehensive strategy or a la carte services, we can create a plan that’s tailored to your needs and goals.
eCommerce Marketing
eCommerce is a competitive world, and we want to help our clients supercharge sales by engaging the right audience. Our eCommerce team has the capabilities to create marketing strategies for all major platforms (such as Shopify, Amazon, WooCommerce, and BigCommerce). If you need assistance with package design, performance evaluation, analytics, or beyond, we’d love to help you achieve the results you’re seeking.
We’re so grateful to be celebrating 12 years in business, and for all the wonderful people we’ve met along the way. We’re thrilled to be launching our new chapter as SunnySide Online Marketing based out of Seattle, Washington. Regardless of where you’re located, our team looks forward to working with you. If you have any questions about the services we offer, please contact us to request a consultation.
What Are LinkedIn Collaborative Articles?
LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues.
These articles begin by utilizing AI, as AI provides a conversation starter that creates the foundation for the discussion. The discussion is then expanded by the LinkedIn community, experts who are invited, based on their skills and experience, to showcase their expertise.
[Read more…]Optimizing Your Video for TikTok Search
TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get noticed is so important. Consider the following tips:
[Read more…]What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece might be easy, using social media for your business is a whole other ballgame. In fact, social media as a marketing tool comes with all sorts of challenges, including the following:
[Read more…]Tips for Using Product Collections on Instagram [Infographic]
The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer interactions. Whether you’re venturing into holiday-themed collections or exploring innovative ways to tag them across your feed, stories, and Reels, Instagram’s feature opens up creative avenues for enhancing visibility and engagement.
[Read more…]Building an Effective Content Marketing Funnel
In the average consumer’s journey from “just looking” to purchasing, they’re sure to have a variety of questions, queries that must be addressed by the company hoping to make a sale. Structuring your marketing funnel in a certain way is a proactive step, answering these questions before they’re asked and assuring a smooth buying process on the customer’s end (and less headache on yours).
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