No one, from companies to individuals, likes their flaws pointed out. No one likes to be viewed in an unfair light, either. But any online presence opens the door for such criticism, some warranted and some not. So, what happens when your business is on the end of a less than flattering review or comment? How can you handle the situation with tact?
Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More customers are spending their money, so more companies are coming out with innovative and viral content that seems to overtake newsfeeds. For smaller brands, this fact is discouraging. Fortunately, there are fail safe holiday marketing tactics that you can implement to stand above the competition.
The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search engine visibility rankings? [Read more…]
In a perfect world, every Facebook post you made would be liked and shared and receive plenty of comments. However, this isn’t always the case, especially for a growing brand. Millions of social media posts are created every single minute, so to say the competition is tough would be an understatement. Don’t let this discourage you, though. With a few tweaks and tricks, you’ll find yourself moving on up and standing high above your competitors. [Read more…]
Facebook continues to evolve, perhaps as a nod to the leadership in the field of social media or as a way to set itself apart from the competition. Whatever the reason, the expansion is often beneficial to small businesses. The latest announcement is no exception; it involves a new feature that lets brands create their own Facebook groups. [Read more…]
Ratings, reviews, and feedback are essential to the online reputation of your business, and we’re lucky to live in an age where social media makes the entire process easier for both parties. The era of technology and the never-ending rise of the internet has made it possible for you to monitor, track, and respond to feedback, which is beneficial to both you and the customer. In fact, it’s now recommended that you ask your customers for feedback and provide a survey for their convenience. This is a powerful tool for companies large and small, but proper execution is key.
First, search engine optimization (SEO) can be understood as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural search results on search engines.” This includes things on your webpage such as substantial, fresh and engaging content that includes specific keywords likely to be Googled often. The architecture of your webpage is another important SEO factor: how quickly does your site load? Is your site secure (think: HTTPS); can various search engines “crawl” your site easily? Lastly, does you site utilize HTML efficiently? For example, HTML title tags should contain keywords related to page topics. Is your meta-description tag descriptive of the page it’s associated with? Even the color and design of your page matters for SEO – if your color and design template hide the words you want pages to be found for, your ranking on Google and other search engines is sure to fall. [Read more…]
As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
As the importance of web presence becomes more and more prevalent, companies large and small are relying on SEO to boost brand awareness and stay on top of competition. This practice improves search engine rankings and helps make your website more user-friendly, something you need if you want to increase web traffic. However, as we’ve spoken about before, it’s easy to make mistakes when fine tuning your brand’s SEO and it’s often necessary to hire an expert to do it for you.