There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is not only cost effective compared to traditional live outlets, but it’s considered to be a more authentic way to engage with an audience. With live streaming being so accessible for the everyday internet user, it only makes sense to use live platforms to improve exposure, boost sales, and build relationships.
No one, from companies to individuals, likes their flaws pointed out. No one likes to be viewed in an unfair light, either. But any online presence opens the door for such criticism, some warranted and some not. So, what happens when your business is on the end of a less than flattering review or comment? How can you handle the situation with tact?
Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More customers are spending their money, so more companies are coming out with innovative and viral content that seems to overtake newsfeeds. For smaller brands, this fact is discouraging. Fortunately, there are fail safe holiday marketing tactics that you can implement to stand above the competition.
The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search engine visibility rankings? [Read more…]
In a perfect world, every Facebook post you made would be liked and shared and receive plenty of comments. However, this isn’t always the case, especially for a growing brand. Millions of social media posts are created every single minute, so to say the competition is tough would be an understatement. Don’t let this discourage you, though. With a few tweaks and tricks, you’ll find yourself moving on up and standing high above your competitors. [Read more…]
Facebook continues to evolve, perhaps as a nod to the leadership in the field of social media or as a way to set itself apart from the competition. Whatever the reason, the expansion is often beneficial to small businesses. The latest announcement is no exception; it involves a new feature that lets brands create their own Facebook groups. [Read more…]
Ratings, reviews, and feedback are essential to the online reputation of your business, and we’re lucky to live in an age where social media makes the entire process easier for both parties. The era of technology and the never-ending rise of the internet has made it possible for you to monitor, track, and respond to feedback, which is beneficial to both you and the customer. In fact, it’s now recommended that you ask your customers for feedback and provide a survey for their convenience. This is a powerful tool for companies large and small, but proper execution is key.
First, search engine optimization (SEO) can be understood as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural search results on search engines.” This includes things on your webpage such as substantial, fresh and engaging content that includes specific keywords likely to be Googled often. The architecture of your webpage is another important SEO factor: how quickly does your site load? Is your site secure (think: HTTPS); can various search engines “crawl” your site easily? Lastly, does you site utilize HTML efficiently? For example, HTML title tags should contain keywords related to page topics. Is your meta-description tag descriptive of the page it’s associated with? Even the color and design of your page matters for SEO – if your color and design template hide the words you want pages to be found for, your ranking on Google and other search engines is sure to fall. [Read more…]