As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
As the importance of web presence becomes more and more prevalent, companies large and small are relying on SEO to boost brand awareness and stay on top of competition. This practice improves search engine rankings and helps make your website more user-friendly, something you need if you want to increase web traffic. However, as we’ve spoken about before, it’s easy to make mistakes when fine tuning your brand’s SEO and it’s often necessary to hire an expert to do it for you.
Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
Undoubtedly, one of the most effective selling techniques is building a personal connection with the customer. In the age of technology, social media is a powerful way to master this strategy. When snail mail was the norm and social media hadn’t yet reached its current level of popularity, marketers and business owners had to go out of their way to make this happen. However, platforms like Facebook and Twitter have made it much easier and convenient to build relationships with potential customers.
SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost. [Read more…]
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated