You may have heard that the key to building a loyal online audience is producing consistent, high-quality content. While this still rings true, you should keep in mind that content without the perfect image(s) will probably go unnoticed. In our visual world, it’s essential to know how to choose the most effective images and understand the basics of presentation and tagging. Here, we share guidelines for selecting the best photos for the job and tips how to optimize images for search engines.
Essential Video Marketing Statistics [Infographic]
We’ve spoken before about the impact of video marketing, and there’s no denying the power it has in the digital marketing realm. If your brand isn’t utilizing video content in your marketing strategy, you might be missing out on valuable opportunities to expand your reach. Nowadays, online videos account for a huge portion of consumer internet traffic. Needless to say, it’s time for you to jump on the video marketing train.
The Impact of Video Marketing
Digital marketing is ever-evolving, so it can be challenging to keep up with the fast-paced changes. Recent studies have shown that if you’re not using video marketing, you may be missing out on a large part of your target audience. People of all ages and backgrounds tend to gravitate toward videos, but not all video content will have the desired effect. If you’d like to learn the newest trends in marketing with video, we share the details here:
Why You Should Make Your Content More Personal [Infographic]
It’s 2018–the days of de-personalized, generic content marketing are over. Your audience wants a more tailor-made experience. Your irrelevant ads are no longer tolerated by people on social media, so it’s time for your marketing strategy to evolve. These days, people expect to see valuable content that’s not only pertinent, but worth their time. [Read more…]
Blogging For Business: Why It’s Important
You’ve probably heard that starting and maintaining a blog for your business is a must. However, many business owners are unsure about the reasons behind this sage advice. If you’re already communicating with customers through social media and other means, you may be hesitant to add another strategy into the mix. A well-maintained, informative blog has the power to revolutionize the success of your company, so it’s crucial to start writing one. Here, we share why blogging for business is a must-have component of any marketing campaign.
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Social Media and Customer Service [Infographic]
Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer service complaints that come through Facebook, Twitter, Instagram, and the likes. Social has become a key tool for many companies and enables business owners to provide quick responses and boost brand awareness. There’s so much to gain from using social media as a customer service tool, so you’d be crazy to not do so in 2018. [Read more…]
Tips to Improve Your Copywriting Technique
Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence on your target audience, but this skill is often elusive and difficult to master. To improve every avenue of your marketing strategy, focus on the copywriting technique to connect with your customer base. Interested in learning how you can improve your communication through written word? Here, we share a few valuable tips that can be integrated into any marketing campaign:
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How Businesses Use Instagram Stories [Infographic]
Since Instagram launched Stories in August 2018, the platform has truly taken off–some even argue that its launch caused the decline of Snapchat. Regardless of where you stand in that debate, there’s no denying the power of this platform for socially-engaged businesses and brands. Instagram Stories provides a fresh vehicle for your content, offering a new way to tell stories and share an inside look at your company’s internal happenings.
Why Organic Search Optimization Is Essential
Paid advertising has gained popularity for its ability to quickly capture the attention of new customers, but organic search remains the most effective way to draw interested customers to your site. Optimizing your page to receive organic traffic is a must in a well-developed marketing strategy. Curious about why it’s so essential? Here, we share why investing in professional help for organic search will grow your customer base:
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2018 Social Media Glossary [Infographic]
It’s no secret that the world of social media has some confusing terms and definitions. Terms like “clickbait”, “creative commons” and “click-through rate” can be totally baffling for those who aren’t often engulfed in the digital marketing world. However, if you are a business owner who is hoping to improve your presence on social media and the internet as a whole, it’s incredibly helpful to become familiar with these words. [Read more…]
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