Only my closest friends and family know about my dive into the realm of social media, so I thought I’d share a little bit about how I got into it with some of my peers, colleagues, and potential clients.
Have you ever had the opportunity to guest blog? It’s pretty exciting! If you’re a blogger, it’s a sign that you’re really making strides in the blogging world. I ghost blog for a client (whose identity will remain confidential), and I was recently asked by a competitor of my client’s to write a blog post.
It felt really good, being recognized in that way. Anyway, I realized after the fact that I probably should have done a few things to promote the guest blog better on my client’s site. But, he didn’t mind, and it’s all a learning curve anyway, right?! I was just happy that my skills as a writer were recognized and desired.
Anyway, here’s what I learned. These are the things you should do as a guest blogger, tips gathered from Matt Ragland (@mattragland for you Tweeps):
Pinterest is one of the fastest growing social media networks around, so it makes sense to use it if it’s remotely applicable to your business. If your company connects visually with consumers or clients (e.g. fashion designers, photographers, artists, retailer, restaurants, etc.), having an active presence on Pinterest could do wonders for your bottom line. Pinterest has helped many online retailers considerably since its debut; start thinking about how it can potentially help your business.
To be successful on this network, there are best practices to follow (e.g. repinning, commenting, liking, etc.), but it’s also very important to grow the number of people following you. The more followers you have, the more exposed and viral your content could become.
Pinterest is still comprised of mostly female pinners, but the number of males has grown significantly since its inception. And no, they’re not all gay.
The following four tips will help you gain more followers on Pinterest:
If you’re not on Twitter, you’re seriously doing your company a disservice. It doesn’t matter what kind of company you work for or own, you should be actively on Twitter to further the company’s interests.
Once you sign up for an account, it’s time to build followers. It’s easy to build them online, but what else can you do to build them outside of the Twittersphere?
The following 5 tips will help you gain more followers than you ever imagined:
Likes aren’t the end all, but they are crucial in gaining access to news feeds. Meaning, if someone has liked your page, they (in most cases) will see your posts. I say most cases because a lot of what people see is based on Facebook’s EdgeRank algorithm, which you can read more about here.
Back to the “like”. I’m here to help you get it. Here are 5 ways to do so:
Twitter can definitely help propel your business forward; however, tweeting occasionally to get followers and getting your message out isn’t always enough.
You have to understand your target audience: what they like, value, and enjoy seeing in their Twitter feed.
Make no mistake about it, if you tweet just for the sake of tweeting (without having much of a purpose), you can alienate your followers to the point of unfollowing you.
This is somewhat of a tangent, but an important side note: I have a fairly low tolerance for annoying Twitter behavior.If someone is tweeting more than once an hour (and has nothing smart to say), I will un-follow them. If they send me an automatic Direct Message (DM) after I follow them, I will un-follow them. If they don’t have a bio, I won’t follow them. Simple as that.
With that said, here’s what I think you should do to gain followers and keep them engaged:
Pinterest is the hot new social media network. And while you might be thinking that you’ll rip out your hair if you have to manage one more online networking platform, seriously consider this one before turn your back.
There’s a reason why this one’s so popular. It has helped retailers, among other businesses, launch products in the most innovative and creative ways. If used correctly, it can be an awesome marketing tool. It can propel your business forward in ways you never imagined.
If it does nothing else for you, you’re sure to get some killer style, recipes, and home decor ideas. You might also pick up a new addiction.
Here are 5 ways you can market your brand using Pinterest:
We all know how crucial social media is to get ahead in today’s market. Many of us also know how overwhelming and time-consuming it can be.
There’s a reason why a lot of small businesses haven’t jumped on the bandwagon. They may feel as though they don’t have enough resources to dedicate to social media efforts; or perhaps they just don’t know where to begin.
The truth of the matter is that yes, it can be a challenge to give the public an accurate portrayal of your brand.
But if you learn how to do it, and do it right, you’ll gain advocates and evangelists who will start doing the work for you (so to speak). Here are 10 rules of engagement to get your started: