The 2012 London Olympics will be remembered for so many great events by some of the world’s most talented athletes. From the ‘Fab Five’ in gymnastics, to Michael Phelps becoming the most celebrated Olympian by winning his 19th medal, to Usain Bolt tearing up the track at lightening speeds, these 2012 Olympics in London are truly something to remember.
If you’ve never written a blog post and are interested in starting, here’s a quick “how to”:
LinkedIn is a professional network, “linking” people with businesses, friends, and colleagues. Many people use this social platform for professional recommendations, to build an online network of support and connections, as well as to research companies and influential people in various organizations.
Although I’m guilty of not doing more to promote my own business on LinkedIn (fortunately I’m staying very busy helping my clients promote theirs), I do know a few tricks of the trade. Here’s my advice to you:
Pinterest is a marketing tool for getting a brand’s images to the public. It has been a driving force to a dramatic increase in sales for many online retailers because people are gaining instant visual access to what friends and celebrities pin. Marketing is never as strong as when it occurs in this natural and organic way – through word of mouth and people you trust.
But there are definitely ways you can do it incorrectly and screw up your chances of getting new customers. I’ve talked about how you can use Pinterest as a solid social media tool for your brand in previous blog posts. This post will mainly focus on what not to do:
I’m so thrilled by the success that one of my clients has achieved recently. Stephanie O., a Denver fashion designer, has received a lot of media attention in the last several months due to the social media efforts we have put forth. Her Twitter and Facebook following is growing at a rapid rate, she’s gaining more and more Pinterest followers each day, and she’s been mentioned with high accolades on several media platforms.
There are various ways to create content for your social media campaign, but my go-to is always the social media calendar. I like to create an editorial calendar for each of my clients. If you’re managing your own online marketing, than creating a calendar should be simple. You just have to sit down and do it! Here are a few tips that will help you get started:
It is tragic what the fires have done (and are still doing) to Colorado. Yes, nature has its way of doing things and it might be the natural order, but they have devastated so much in the last month.
People have lost their childhood homes, animals have been displaced, and as a result of the chaos vandalism has ensued in some areas. My thoughts are with the crews battling the fire and those who’ve been affected by it…in the deepest way.
Only my closest friends and family know about my dive into the realm of social media, so I thought I’d share a little bit about how I got into it with some of my peers, colleagues, and potential clients.
Have you ever had the opportunity to guest blog? It’s pretty exciting! If you’re a blogger, it’s a sign that you’re really making strides in the blogging world. I ghost blog for a client (whose identity will remain confidential), and I was recently asked by a competitor of my client’s to write a blog post.
It felt really good, being recognized in that way. Anyway, I realized after the fact that I probably should have done a few things to promote the guest blog better on my client’s site. But, he didn’t mind, and it’s all a learning curve anyway, right?! I was just happy that my skills as a writer were recognized and desired.
Anyway, here’s what I learned. These are the things you should do as a guest blogger, tips gathered from Matt Ragland (@mattragland for you Tweeps):
Pinterest is one of the fastest growing social media networks around, so it makes sense to use it if it’s remotely applicable to your business. If your company connects visually with consumers or clients (e.g. fashion designers, photographers, artists, retailer, restaurants, etc.), having an active presence on Pinterest could do wonders for your bottom line. Pinterest has helped many online retailers considerably since its debut; start thinking about how it can potentially help your business.
To be successful on this network, there are best practices to follow (e.g. repinning, commenting, liking, etc.), but it’s also very important to grow the number of people following you. The more followers you have, the more exposed and viral your content could become.
Pinterest is still comprised of mostly female pinners, but the number of males has grown significantly since its inception. And no, they’re not all gay.
The following four tips will help you gain more followers on Pinterest: