Of the millions of current internet users in the United States, a large majority of them are online shoppers. With that in mind, it’s obviously extremely important that you monitor your online reputation to ensure your business remains in good standing with your target audience. If you’re just getting started on monitoring your online presence, the first step is a quick Google search to find out if you are already being reviewed on websites like Yelp, Angie’s List or TripAdvisor.
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
The most successful marketing campaigns are those that connect with audiences on a human level. Customers don’t want to be told what to buy; they want to know the story of your brand. That is, what makes your product or service unique? A content marketing strategy can help your business reach the hearts and minds of consumers. In 2017, the best strategies will take advantage of new technology, like virtual reality systems, and capitalize on the latest social media trends.
Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
Mobile marketing is more relevant than ever, as we live in an increasingly connected world. More people are using their mobile devices to do Google searches and interact on social media than on desktop; this incredible shift happened fast! In fact, we even have mobile devices to thank for 40% of the population having access to the internet.
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
It’s a well known fact that WordPress is the largest content management and blogging platform, but there’s so much more to it. WordPress is free to use, edit, and redistribute, and is incredibly versatile. The reason we, and many others, love to use WordPress is the platform’s flexibility to create any type of website. When you’re ready to get started, the steps are easily laid out and a brand new website is within your reach!