What is more effective for your next online advertising campaign? Social media or traditional paid search? Read on to learn more about how each strategy works, the benefits of each, and how they can work together to help you achieve your marketing goals. [Read more…]
It’s a well known fact that WordPress is the largest content management and blogging platform, but there’s so much more to it. WordPress is free to use, edit, and redistribute, and is incredibly versatile. The reason we, and many others, love to use WordPress is the platform’s flexibility to create any type of website. When you’re ready to get started, the steps are easily laid out and a brand new website is within your reach!
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Is your eCommerce business advertising on social media? If your answer is no, then you’re missing out on a prime opportunity to showcase products, build your brand, gain new customers, and engage in communities that are full of people who are interested in your products or services. Businesses who have fallen behind marketing trends shouldn’t worry; it’s never too late to begin. This guide will help you get started building a presence on social media in no time. [Read more…]
Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.
There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.