Beginning in July, Google will introduce a new policy aimed at conveying more information to users about their advertising. This Ads transparency policy makes use of ad disclosures and the Ads Transparency Center to inform users about key components of any given ad on Google platforms (including Google Search and YouTube). This includes ads by advertisers who’ve been verified, as well as those who have not.
[Read more…]How to Reach Your Audience At Every Stage of the Buyer’s Journey [Infographic]
In the world of digital marketing, understanding the buyer’s journey is paramount to success. Whether you’re a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any effective strategy. By recognizing the unique needs and motivations of your audience, you can tailor your marketing strategy to connect with them on a deeper level, driving conversions and engagements.
[Read more…]A Primer on Instagram Ad Units
When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence leads to instant success? Understanding its ads platform is a good start. Consider a primer on the following:
[Read more…]How to Ensure Your Marketing Message Lands Perfectly Every Time [Infographic]
Crafting a message that truly resonates with your audience can be tricky, but with the right approach, it’s possible to ensure your message lands perfectly every time. From surveying your community to creating a content marketing plan, there are several steps you can take to make sure it hits the right note and drives the desired action.
[Read more…]Why Bluehost is Far Superior to Other Website Hosting Sites We’ve Used
If you’re in the market for a hosting provider, there are many services to choose from. Bluehost, with its bells, whistles, and benefits, is the go-to choice of many companies. So, what makes this service superior?
[Read more…]Tips for Creating Eye-Catching Social Media Graphics [Infographic]
Social media has become essential for any digital marketing strategy, and business owners and marketers are constantly trying to create compelling graphics to stand out in a sea of digital noise. Designing graphics that grab attention is not always easy, but there are a few design tips and tricks that can help anyone create stunning social media graphics that will leave lasting impressions.
[Read more…]What to Look For In An LMS For Your Online Course
Thinking about launching an online course? Educational resources serve many purposes, and can be an excellent part of your strategy to grow your brand. For starters, online courses are often great for lead generation and establishing your company as an authority within your industry. Whether you’re thinking about building a course or have already started the process of putting one together, you’ll need a solid learning management system (LMS). There are many LMS options out there, and it can be challenging to find the right fit. Not sure what to look for? Here, we share some of the most important factors to take into consideration when choosing an LMS:
Information Security
Information security is not something to overlook. Before you give your business to a LMS provider, do your due diligence to ensure that you feel confident in the security and privacy policies. Whether your LMS will handle employee documentation or customers’ personal details, it’s critical to keep that information as safe as possible. Ideally, the system you choose should have strong password requirements, encryption, protected servers, and privacy controls.
Intuitive Interface
It probably comes as no surprise that user-friendliness is among the most important factors to look for in your search for an LMS. If you’re creating a course for your target market, you’ll need to ensure that the modules are easy to access from all devices. The menu should be simple to navigate, as learners will quickly lose interest (and patience) if the course is too difficult to maneuver.
Reporting and Analytics
When evaluating LMS options, be sure to explore the platform’s reporting and analytics capabilities. The best systems offer comprehensive and flexible analytics so you can identify strengths and weaknesses in your course (and make changes accordingly). It’s also nice to have visual representations of learner data, so you can quickly note patterns and easily discuss with your team.
Social Learning
Part of the appeal of modern learning resources is the ability to interact with other learners. If you want those who invest in your course to have the opportunity to converse with other students or share achievements, look for an LMS that can integrate social learning.
Offering an online course can be a strategy for your brand that’s well worth the time and effort it takes to create. Building an online learning resource that offers real value to your target market does more than establish your company as a thought leader–it will also help you forge new connections and collect important data. Finding an LMS that meets your needs and budget can be a challenging part of the puzzle, but it makes all the difference in the success of your course. If you’re wondering whether producing a learning resource will be beneficial for your brand, we’d love to help you determine the best path forward. Our team has the expertise to assist you with every aspect of your marketing campaign, so please contact us when you’re ready to start the process.
5 Ways to Increase Social Media Engagement [Infographic]
Struggling for engagements on your social media content? You’re not alone. Social media is a crowded space, and it can be challenging to stand out among the endless competition. Fortunately, there are some proven strategies you can use to increase your social media interactions.
[Read more…]The Keys to Accessible Social Media Content
Social media is a vital part of any marketing plan, but not all pics, memes, and updates are equally accessible to your target audience. In fact, some Facebook and Instagram posts are so out of touch that your channels end up being anti-social rather than the life of the online party. So, what are the keys to keeping your marketing customer-centric? Consider the following:
Focus on Hashtags
In general, simple and short hashtags are a better option than overly long hashtags that seem like they’re channeling a Tolstoy novel. Not only do short hashtags minimize user confusion, but they better integrate with screen readers. If you do opt to use a multi-word hashtag, use capitals to separate the words instead of keeping everything lowercase. Doing the latter can force people to decode your hashtag just to understand what it’s saying. Some customers will take the time to do this, but many won’t.
Consider Font
Most people don’t think about fonts; visions of Times New Roman and Comic Sans probably don’t dance in your head. But fonts can make or break a post because they play into your visual appeal and aid in comprehension.
Specifically, avoid special fonts that might not be captured by screen readers or assistive devices, use in-app fonts when possible, and add line breaks to improve the aesthetics. It’s also a good rule of thumb to avoid capitalizing words unless they start a sentence or represent a proper noun. You’ll avoid confusing your customers and make your high school English teacher proud.
Use Emojis with Caution
Emojis can help your social media posts when used with caution. Of note, refrain from using emojis to replace words and use them to enhance your post, instead. Writing in emojis risks frustrating your audience, forcing them again to decipher a code instead of simply conveying your message.
Double Check Your Image and Video Text
When you post an image to social media, whichever platform you’re using automatically creates a description of that image. Sometimes, this suffices; other times it requires customization. Adding your own copy allows you to control how your image is described. This doesn’t mean you should get creative or use overly flowery language. The best practice is to keep things concise; a picture paints a thousand words…..not the other way around.
If you add captions to your video, make sure you double-check them when using auto-generation. While this is a time-saver, it’s also error-prone. Auto-generation tends to mix up certain words, creating captions that don’t have anything to do with what’s actually being said.
Contrast Your Colors
If you create graphics as part of social media marketing, be sure to choose colors that work for you and not against you. One way to do this is to rely on contrasting hues and solid backgrounds that can make your text pop. Contrasting colors also help your text show up clearly, which directly illustrates your message and makes the graphic easy to read.
When it comes down to it, social media needs to be accessible in order to be effective. And we can help you get there. Give us a shout and we’ll be happy to lend a hand.
Social Media Hacks to Make Your Content Stand Out [Infographic]
Looking for ways to elevate your content? You’ve come to the right place!
Social media engagement is a key metric for any business or brand that uses digital marketing to connect with their audience. It’s a measure of how well your content is resonating with your followers, and it can be a powerful indicator of your success.
[Read more…]- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 59
- Next Page »