If you aren’t paying attention to mobile, now is the time! Possibly one of the most significant reasons mobile has transformed marketing is the new and unlimited accessibility. With a phone in their pocket, your customers can find anything and everything they’re searching for in a matter of seconds. Do you know what they’re looking for?
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
Instagram has improved significantly since its start as a photo sharing application, after going from an unknown startup to the social media behemoth that it is today. In December 2016, the Instagram blog reported that the platform had surpassed 600 million users, after adding the last 100 million Instagrammers within the previous six months. That’s an increase of almost 20 percent. [Read more…]
Of the millions of current internet users in the United States, a large majority of them are online shoppers. With that in mind, it’s obviously extremely important that you monitor your online reputation to ensure your business remains in good standing with your target audience. If you’re just getting started on monitoring your online presence, the first step is a quick Google search to find out if you are already being reviewed on websites like Yelp, Angie’s List or TripAdvisor.
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
The most successful marketing campaigns are those that connect with audiences on a human level. Customers don’t want to be told what to buy; they want to know the story of your brand. That is, what makes your product or service unique? A content marketing strategy can help your business reach the hearts and minds of consumers. In 2017, the best strategies will take advantage of new technology, like virtual reality systems, and capitalize on the latest social media trends.
Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
Mobile marketing is more relevant than ever, as we live in an increasingly connected world. More people are using their mobile devices to do Google searches and interact on social media than on desktop; this incredible shift happened fast! In fact, we even have mobile devices to thank for 40% of the population having access to the internet.