You’ve signed your business up for a Facebook page, good for you! Now, what are you going to do with it? Well, here are some tips to help you get going and keep things in perspective:
Twitter can definitely help propel your business forward; however, tweeting occasionally to get followers and getting your message out isn’t always enough.
You have to understand your target audience: what they like, value, and enjoy seeing in their Twitter feed.
Make no mistake about it, if you tweet just for the sake of tweeting (without having much of a purpose), you can alienate your followers to the point of unfollowing you.
This is somewhat of a tangent, but an important side note: I have a fairly low tolerance for annoying Twitter behavior.If someone is tweeting more than once an hour (and has nothing smart to say), I will un-follow them. If they send me an automatic Direct Message (DM) after I follow them, I will un-follow them. If they don’t have a bio, I won’t follow them. Simple as that.
With that said, here’s what I think you should do to gain followers and keep them engaged:
Pinterest is the hot new social media network. And while you might be thinking that you’ll rip out your hair if you have to manage one more online networking platform, seriously consider this one before turn your back.
There’s a reason why this one’s so popular. It has helped retailers, among other businesses, launch products in the most innovative and creative ways. If used correctly, it can be an awesome marketing tool. It can propel your business forward in ways you never imagined.
If it does nothing else for you, you’re sure to get some killer style, recipes, and home decor ideas. You might also pick up a new addiction.
Here are 5 ways you can market your brand using Pinterest:
We all know how crucial social media is to get ahead in today’s market. Many of us also know how overwhelming and time-consuming it can be.
There’s a reason why a lot of small businesses haven’t jumped on the bandwagon. They may feel as though they don’t have enough resources to dedicate to social media efforts; or perhaps they just don’t know where to begin.
The truth of the matter is that yes, it can be a challenge to give the public an accurate portrayal of your brand.
But if you learn how to do it, and do it right, you’ll gain advocates and evangelists who will start doing the work for you (so to speak). Here are 10 rules of engagement to get your started:
I’ve met so many small business owners who are overwhelmed by the demands of social media. We live in an age where we must constantly be aware of what people are saying about our business because we can’t afford one negative comment going viral.
And when we have a positive comment, we want to do whatever we can to build the momentum and help it go viral. Let’s start with Facebook.
Pinterest is now the third most popular social media network. Are you surprised? I’m not. It’s helping retailers (especially e-commerce ones), growing among the male population, and extremely addicting.
For some businesses, it’s the leading referring traffic source. If your organization is one that benefits from displaying images, then you should definitely consider this network.
Here are a few strategies for launching your brand on Pinterest:
More and more brands are using social media to promote and grow their business. Small businesses that don’t have an advertising budget can easily hop on the online networks to give away valuable goods that require little out-of-pocket cost for them.
So, how can you go one step further to acquire more customers? Simply put, you need to be socially active all the time. Here are 5 ways:
I guess it’s fairly clear by all of my previous posts how much I value Twitter. You’d think I was an addict, monitoring my stream all the time.
I normally spend about 20 minutes a day tweeting, retweeting, replying to tweets, following new people, etc.
I spend about the same amount of time for each of my clients, unless they’re paying for additional monitor time. So I swear, I’m not obsessed.