As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Facebook groups are completely different from business pages or profiles; a group is a place where people can connect and discuss their common interests. An engaged and enthusiastic Facebook group is a powerful way to support your current clients and customers, while nurturing leads. The group can cover both of these bases if you plan reasonably, strategize, and execute it properly. In the infographic below, learn more about the new tool and how it can work for you.