If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
Creating well-written and relevant blog posts is a huge factor in reaching your target market, but that’s only half the battle. With so much other content and competition on the web, you have to really set yourself apart if you want to get noticed. While your writing style depends on your personality and goals, there are certain ingredients that every great blog post needs.
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Blogging is sometimes overlooked as a strategic marketing tool, but it has so much to offer businesses! It is a low cost yet highly effective method that can help increase your business through digital efforts. This infographic will show you why blogging is good for your business, tips and strategies for blogging, and even ways it can make you money. [Read more…]
The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking to expand your business and your name, blogging is a great and low cost tactic to add to your marketing plan! [Read more…]
Blogging is an art form, and a skill that takes time to perfect. With the influx of blogging being a relatively new concept, there are important do’s & don’ts to become familiar with in the blogging sphere in order to make your posts successful and frequently visited.
Any person can use a blog, whether it be for business or personal use, and it offers a platform to speak to readers on a more personal level than say, the New York Times. Whether you are just beginning or a blogging regular, here’s a list of important blogging faux pas you should never commit:
If you’ve never written a blog post and are interested in starting, here’s a quick “how to”:
Have you ever had the opportunity to guest blog? It’s pretty exciting! If you’re a blogger, it’s a sign that you’re really making strides in the blogging world. I ghost blog for a client (whose identity will remain confidential), and I was recently asked by a competitor of my client’s to write a blog post.
It felt really good, being recognized in that way. Anyway, I realized after the fact that I probably should have done a few things to promote the guest blog better on my client’s site. But, he didn’t mind, and it’s all a learning curve anyway, right?! I was just happy that my skills as a writer were recognized and desired.
Anyway, here’s what I learned. These are the things you should do as a guest blogger, tips gathered from Matt Ragland (@mattragland for you Tweeps):