Content Testing Strategies

Photo courtesy of Unsplash under Creative Commons 0 license You’ve built a beautiful website and have a solid SEO strategy in place, but you’re falling short on your conversion goals. What do you do? Well, contest testing could help you find the root of the problem....

Blogging For Business: Why It’s Important

You’ve probably heard that starting and maintaining a blog for your business is a must. However, many business owners are unsure about the reasons behind this sage advice. If you’re already communicating with customers through social media and other means, you may be...

Lead Generation and Blogging

For people who want to drive traffic to their online business, blogging isn’t the cherry on top of the sundae: it’s the ice cream itself. In other words, it’s a necessity, up there with having a social media presence and a website. But blogging is not merely putting...