Are you a business owner with a website? Then one of your goals probably involves bringing heavy traffic to your website. If that’s the case, it’s essential that you plan a content marketing strategy that provides value for your audience. Publishing a consistent stream of share-worthy blog posts is a tried-and-true method for maintaining high web traffic, but that’s often easier said than done. [Read more…]
Should You Run PPC Advertising Without SEO Maintenance or a Blog?
Pay per click advertising has gained a loyal following in recent years and many champion its benefits. PPC advertising, also known as cost per click, is a type of online marketing that utilizes search engines to share your business’s website. The advertiser pays the search engine a certain amount each time the PPC ad is clicked on.
[Read more…]Content Testing Strategies
You’ve built a beautiful website and have a solid SEO strategy in place, but you’re falling short on your conversion goals. What do you do? Well, contest testing could help you find the root of the problem. Simply posting fresh material isn’t enough–while it’s great to keep your site updated, customers won’t stick around and follow through if the content lacks value. If you’d like to test the impact of your company’s messaging, consider the strategies we share here. If testing yields less than desirable results, launch a program to improve your contentand continue to modify as needed. Creating effective content for your audience is often a work in progress; these tips can help you narrow down the best course of action.
[Read more…]21 Tips to Create More Appealing Blog Posts [Infographic]
Blogging For Business: Why It’s Important
You’ve probably heard that starting and maintaining a blog for your business is a must. However, many business owners are unsure about the reasons behind this sage advice. If you’re already communicating with customers through social media and other means, you may be hesitant to add another strategy into the mix. A well-maintained, informative blog has the power to revolutionize the success of your company, so it’s crucial to start writing one. Here, we share why blogging for business is a must-have component of any marketing campaign.
[Read more…]
Lead Generation and Blogging
For people who want to drive traffic to their online business, blogging isn’t the cherry on top of the sundae: it’s the ice cream itself. In other words, it’s a necessity, up there with having a social media presence and a website.
The Importance of Blogging for Your Business
Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with your customers means meeting all of their needs, including their desire to be a part of a community. One way to engage the clients you have and reach a broader audience is by blogging. Here, we share all the reasons why writing a blog is beneficial for your business.
5 Steps to Creating the Best Content [Infographic]
Consistently creating engaging, fresh, and share-worthy content is a great way to boost brand awareness and build a following. Sounds promising, right? Well, it’s not always so easy, and you likely already know this if you’ve ever had to keep up with your marketing strategy. You’ll have days where you feel a loss of motivation, deal with a lack of information, or simply can’t decide what topics to write about. What does your audience really enjoy, anyway?
The Importance of Link Building in SEO
Some people see social media as fleeting, an overused platform that’s already on its way out. But the benefits of this type of networking can’t be undersold (and they’re not going away anytime soon!). However, to reap these benefits most effectively, certain practices must be utilized: one of these is link building.
Video Blogging: An Essential for Small Businesses
Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
Tips for Making Your Boring Business Blog More Engaging
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
Why the New Facebook Instant Articles Matter to Your Business and Marketing Strategy
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
How to Get Your Blog Posts More Engagement [Infographic]
Creating well-written and relevant blog posts is a huge factor in reaching your target market, but that’s only half the battle. With so much other content and competition on the web, you have to really set yourself apart if you want to get noticed. While your writing style depends on your personality and goals, there are certain ingredients that every great blog post needs.
11 Essential Ingredients Every Blog Post Needs
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
Expanding Your Blog’s Exposure Through Shares
Your website’s blog has the potential to be a great marketing tool. Every time a blog post is shared through social media outlets, it increases your exposure. If you want to optimize your blog in order to reach more people, here are some vital tips on how to create shareable content: [Read more…]
Surprising Facts about Content Marketing
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
The Blog-conomy: Blogging Statistics [Infographic]
Blogging is sometimes overlooked as a strategic marketing tool, but it has so much to offer businesses! It is a low cost yet highly effective method that can help increase your business through digital efforts. This infographic will show you why blogging is good for your business, tips and strategies for blogging, and even ways it can make you money. [Read more…]
Why Should Every Business Blog? [Infographic]
The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking to expand your business and your name, blogging is a great and low cost tactic to add to your marketing plan! [Read more…]
5 Blogging Faux Pas: What NOT To Do While Blogging
Blogging is an art form, and a skill that takes time to perfect. With the influx of blogging being a relatively new concept, there are important do’s & don’ts to become familiar with in the blogging sphere in order to make your posts successful and frequently visited.
Any person can use a blog, whether it be for business or personal use, and it offers a platform to speak to readers on a more personal level than say, the New York Times. Whether you are just beginning or a blogging regular, here’s a list of important blogging faux pas you should never commit:
The Short & Sweet Guide on How to Write a Blog Post
If you’ve never written a blog post and are interested in starting, here’s a quick “how to”:
6 Things You Should do When Guest Blogging
Have you ever had the opportunity to guest blog? It’s pretty exciting! If you’re a blogger, it’s a sign that you’re really making strides in the blogging world. I ghost blog for a client (whose identity will remain confidential), and I was recently asked by a competitor of my client’s to write a blog post.
It felt really good, being recognized in that way. Anyway, I realized after the fact that I probably should have done a few things to promote the guest blog better on my client’s site. But, he didn’t mind, and it’s all a learning curve anyway, right?! I was just happy that my skills as a writer were recognized and desired.
Anyway, here’s what I learned. These are the things you should do as a guest blogger, tips gathered from Matt Ragland (@mattragland for you Tweeps):