Undoubtedly, one of the most effective selling techniques is building a personal connection with the customer. In the age of technology, social media is a powerful way to master this strategy. When snail mail was the norm and social media hadn’t yet reached its current level of popularity, marketers and business owners had to go out of their way to make this happen. However, platforms like Facebook and Twitter have made it much easier and convenient to build relationships with potential customers.
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
If you haven’t begun advertising on Facebook yet, you’re missing out on a huge opportunity to reach your audience. The platform provides a wide range of tools to help you target the exact people you want to see your ads, grab their attention, and track your results along the way. If cost is your concern, Facebook ads work with any budget and can be purchased in a variety of ways.
In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and with very few followers and almost no likes or comments on your content, you will probably begin to wonder where you went wrong. However, you’ll be relieved to know that this is normal, and it’s a hurdle every new page has to overcome. [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.
Reaching the right demographic at the right time is a crucial part of running ads. Custom Facebook audiences allow you to do just that, as long as you know the tips and tricks for optimizing your reach. To determine who your best audience may be, you must first ask yourself, “Who would get the most from my product or services?” From there, you can narrow or broaden your demographic as you see fit, and you’ll be pleased to find that Facebook audiences gives you plenty of options. [Read more…]
The key to successful advertising is reaching your audience, and not many platforms provide a larger audience than Facebook. Every day 1.09 billion users log into Facebook, making it the 3rd most viewed website in the world, and the perfect advertising platform. Last year the company took notice and launched Facebook lead ads. If you haven’t started already, utilizing lead ads can significantly improve your business. [Read more…]
If you’re looking for a way to make a big first impression with your audience, Facebook Canvas is something you definitely want to look into. This is a new way of serving ads that has been designed entirely for use on mobile devices, and its designers promise higher click-through rates and more conversions. If this sounds exactly like what you’ve been looking for, you’re not alone. Canvas is Facebook’s response to everything that businesses have been saying about the hurdles they face in reaching their current and prospective customers. Don’t miss out on this exciting new way of communicating with all of your favorite people. Here’s everything you need to know about Facebook Canvas: [Read more…]
Do you ever wonder if your Facebook ads are reaching the right people? You spend so much time researching your customers and trying to craft just the right message for your advertisements. With the aim that business will soon be booming, you finally start a campaign, then hope for the best. “Maybe I’ll get some likes,” you think to yourself. You assume that the ad will drive the right visitors to your business; maybe they will even buy your products. Unfortunately, in spite of all the in-depth analytic tools that Facebook has given us over the years, it has been difficult to evaluate whether or not your ads were actually delivering those desired results. However, all of that is about to change. [Read more…]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
Your Facebook Business Page is getting an exciting new feature: the call-to-action button. The new addition, which started rolling out in December for select users, was designed to help you better meet your business goals. Choosing from one of several button options, which will appear on your homepage, you can directly link visitors to any site affiliated with your professional objective. Here’s more information about this convenient new tool and how you can make use of it to benefit your business: [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
Running ads on Facebook can make or break your bottom line. While Facebook offers an amazing platform through which you can communicate your message, running successful advertisement campaigns through the social media giant can be confusing. The fact is, if you don’t know what you’re doing, it could end up costing you big time. To avoid costly mistakes, follow these tips to demystify the elusive world of Facebook ads. [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
In the last year, Facebook has been testing star ratings through desktop and mobile “Local Search” as well as on content on Timeline. It has also randomly asked users to rate locations they had been to on the desktop site’s sidebar.
Now, Facebook is testing these ratings on Pages on their desktop site, allowing users to rate any place they want to. The ratings are then featured on the page. Currently, it is only available for a portion of Facebook’s user population. [Read more…]
Facebook has a network effect, with each user that joins, it becomes more valuable. People expect that Facebook will keep its users engaged for a while to come, which adds even more value when a business integrates with Facebook. Before, you could comment and like a page on Facebook – but now you can take a post from your Facebook page and embed it into your website so people can like and comment directly on the blog. [Read more…]
Facebook Graph Search is a feature that can be used as a great marketing tool for any company using Facebook to promote themselves. Through Graph Search, businesses can learn more about their Facebook fans than ever before. Focused searches reveal results that are more accurate than ever, giving businesses previously untapped insight.
Following suit from social media sites such as Twitter and Instagram, Facebook has launched support for clickable hashtags. Get ready to see a lot more of the # symbol in your newsfeed, because this social networking site is about to start using the widely popular hashtag.
Facebook is one of the smartest platforms a company can use to increase their awareness. However, Facebook can also backfire on a business if it isn’t being used efficiently. Here are ten surefire ways to misuse Facebook and lose your followers.
Facebook is at it again. As many people have already heard, last week Mark Zuckerberg and the Facebook team debuted the newest addition to the social media site called Facebook Graph Search. This tool is new, innovative technology that allows users to search topics that gives results that are better integrated within your social-sphere than websites such as Google. The Graph Search has been designed to take a certain query and give you an actual answer, rather than links that may or may not provide the answers.
You may already be familiar with Facebook and it’s benefits based on your personal use, but you may not have maximized all of the website’s great capabilities that can maximize your business efforts. By setting up your business page successfully you will be able to optimize your Facebook presence to its highest degree.
Likes aren’t the end all, but they are crucial in gaining access to news feeds. Meaning, if someone has liked your page, they (in most cases) will see your posts. I say most cases because a lot of what people see is based on Facebook’s EdgeRank algorithm, which you can read more about here.
Back to the “like”. I’m here to help you get it. Here are 5 ways to do so:
I’ve met so many small business owners who are overwhelmed by the demands of social media. We live in an age where we must constantly be aware of what people are saying about our business because we can’t afford one negative comment going viral.
And when we have a positive comment, we want to do whatever we can to build the momentum and help it go viral. Let’s start with Facebook.
More and more brands are using social media to promote and grow their business. Small businesses that don’t have an advertising budget can easily hop on the online networks to give away valuable goods that require little out-of-pocket cost for them.
So, how can you go one step further to acquire more customers? Simply put, you need to be socially active all the time. Here are 5 ways: