Foursquare is a location-based social media tool that has become increasingly popular among portable device users. This mobile site helps users find their friends, find companies or businesses using GPS hardware, search for tips on various business locations, etc.
Foursquare has become an increasingly useful social media tool for businesses/individuals looking to benefit from a social media strategy. People like to compete and social media is revolutionizing the way businesses/brands/people do that. Below are six reasons businesses should use Foursquare as a social media tool: