If your brand isn’t on Instagram, it’s time to change that! The platform has been growing at a rapid pace since its launch in 2010, and it’s not slowing down anytime soon. In fact, it has been estimated that Instagram will reach 1 billion monthly active users this year. It’s safe to say that many, if not most, of your customers are on the platform. [Read more…]
Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing. Once you know that, it’s easier to keep up. [Read more…]
Do you have a unique product that people love to talk about on social media? If so, you could be turning those conversations into profit. In our post on Instagram analytics, we mentioned Pixlee, an awesome tool for retailers to promote their products and increase sales using their customer’s photos and videos. [Read more…]
Instagram has improved significantly since its start as a photo sharing application, after going from an unknown startup to the social media behemoth that it is today. In December 2016, the Instagram blog reported that the platform had surpassed 600 million users, after adding the last 100 million Instagrammers within the previous six months. That’s an increase of almost 20 percent. [Read more…]
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]
Brands are using social networks. It’s the 21st century of marketing. Facebook, Twitter and Pinterest are overflowing with brands desperate to connect with their customers. It can often become a little overwhelming.
There’s one social network, though, that seems tailor-made for promoting businesses: Instagram. Like Pinterest, Instagram is an image-based network that has ballooned in popularity in the last year, and like Pinterest, its users are devoted and enthusiastic to a degree unmatched in almost any other social network.
So how should you go about playing a part on the Instagram network? How can you make it work for your brand, increasing awareness and building your image to the next level? It’s simple. Here’s a brief guide to teach you how to use Instagram for business: