The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer interactions. Whether you’re venturing into holiday-themed collections or exploring innovative ways to tag them across your feed, stories, and Reels, Instagram’s feature opens up creative avenues for enhancing visibility and engagement.
[Read more…]A Primer on Instagram Ad Units
When it comes to online commerce, Instagram is a major player. In fact, 35% of the platform’s users will make a purchase through the app at some point in 2023. This makes it a marketing must-do for small businesses. So, how do you make sure your Instagram presence leads to instant success? Understanding its ads platform is a good start. Consider a primer on the following:
[Read more…]Behind the Scenes Content to Share on Instagram [Infographic]
Behind the scenes content is extremely powerful on social media, and especially on Instagram. People love to see what goes into making a product or service! Sharing the real, human side of your brand allows people to truly connect with your product. It’s so easy for people to forget what a faceless corporation posts, so drawing them in with an authentic perspective is absolutely necessary for building brand value.
[Read more…]5 Types of Influencer Marketing Strategies [Infographic]
Since the concept of influencer marketing was first introduced to the social media sphere years ago, a lot has changed. What was once a hot, new marketing strategy for businesses to gain the attention of large targeted audiences is now considered a necessity for many. In fact, some experts predict that the effectiveness of influencer marketing will far exceed other tactics in 2022 and beyond.
[Read more…]How to Give Your Instagram a Good First Impression [Infographic]
First impressions matter. This is especially true on hyper-competitive platforms like Instagram, where good content is plentiful and immediately accessible. Your potential customers use social media to find products they can trust and identify with, so it’s incredibly important to put yourself out there and maintain branding that is professional and consistent. Setting up an Instagram profile is a straightforward process, but optimizing every detail is essential for making a lasting first impression.
[Read more…]What You Should Know About Reels [Infographic]
If you aren’t familiar with Reels, it’s the TikTok-esque vertical video format available on Instagram. Since its launch, many marketers (ourselves included) have grown to love the format and seen the power of utilizing it for branding. From entertaining and educational content to product promos, and everything in between, we’ve seen a wide range of video genres soar in popularity on Instagram. While TikTok is still wildly popular, Instagram’s version is giving the video content giant a run for its money.
[Read more…]Best Practices For Using Instagram Hashtags
Whether your business already has a flourishing Instagram presence or you’re planning to get started, it’s imperative to use hashtags correctly to get the results you’re looking for. You probably already know that Instagram is a massive platform, with over a billion monthly users. Approximately 81% of users browse the platform to research products and services, making this app a great choice for marketing. Interested in leveraging Instagram knowledge to your benefit? Here, we share more about hashtag best practices to help you get started. If you’re ever in doubt or want to fine tune your strategy, team up with a digital advertising consultant.
[Read more…]Tips for Improving Your Business Instagram in 2021
This year, eCommerce brands have been discovering new and strategic ways to increase their customer loyalty and build brand awareness through Instagram. The platform has geared more toward video and shopping content in the last nine months, and that shift is not slowing down. Recently, many experts and everyday users have noticed a clear effort by Instagram to make shopping the forefront of the platform. If you have an ecommerce brand, it’s time to harness the power of Instagram marketing.
[Read more…]Tips for Launching a Product on Instagram
In recent years, Instagram’s shopping feature has made quite the splash in the online retail sector. This social media platform provides a convenient and direct way to get your product in front of the eyes of people who want or need it most. When launching a product on Instagram, there are a few important factors to keep in mind that minimize stress and maximize success surrounding a new initiative. Here are our suggestions for launching a product on Instagram.
Pre-Launch Preparation
When launching a product, service, fundraising campaign, or even a new business venture, it’s crucial to prepare at least a month ahead of time. Entice and excite your audience with captivating content and relevant photos while continuing to reach out and expand your follower base. Offer educational information, as well, cementing your brand as the expert on the issue surrounding the product or service.
With Instagram posts and stories, highlight the problem or need that your followers have and really underscore why this is an issue that needs solving. Hint at a coming solution or explicitly explain that your brand has been hard at work creating the very best answer to their question. Go in-depth with Instagram stories, explaining the ideation, creative process, manufacturing, and the like. Be sure to save each story slide to a campaign highlight reel so if new users come across your post via hashtag, they can visit your page and acquire information, such as launch date, where to subscribe, etc.
The Launch
Set aside one to two weeks for your product launch. In the pre-launch phase, around 80% of your content should be high-value, educational pieces. During your product launch, that number drops to around 20%, with the other 80% dedicated to pushing your new item. In your sales pitches, first include the intrigue. Then introduce the potential transformation that the product or service can offer. Close with a direct, obvious call-to-action (CTA) so your audience knows where to go.
Use an educational series hosted on Instagram’s Reels during the launch to further demonstrate the expertise that went into the creation of your product. Not everyone will partake in your product launch by making a purchase, so you still want to provide valuable content to mitigate losing followers. This content can plug your service, product, or business, but should also offer information about your overall brand, like its ethos, origin story, and a-ha moment behind the new product.
Post-Launch Tasks
Many brands make the mistake of letting their content creation die after a product launch. However, this is a great time to continue drawing in potential customers or clients who haven’t yet heard of your service or product. Display positive reviews, provide information on re-stock dates, or advise on creative new ways customers are using your product or service. Share user-generated content (UGS) to promote the community surrounding your business.
Instagram is one of the best tools when it comes to promoting your product or service. Its vast and diverse user base allows brands to access a continuous stream of new and potential customers. Various content platforms within the application – like stories, posts, and reels – allow brands to market creatively and tell their story in a way that highlights its best features.
For help with your next product launch, growing your social media following, or creating high-quality content, contact us for assistance.
Instagram Guides Creation: Everything You Need to Know
Along with several new design changes this year, Instagram launched its new format for curated, catalog-like content: Instagram Guides. In short, Guides provide users with an easily accessible flow of content full of useful recommendations, step-by-step guides, information, and tips. Here, we’ll take a look at the process of creating your own Instagram Guides and explore the ways in which you can use Guides in your business’s next social media marketing campaign.
[Read more…]Instagram Design Changes
If you have spent any time scrolling through Instagram the last few months, you may have noticed some not-so-subtle tweaks to this social media platform. In fact, 2020 saw the channel’s first major UI design changes in ten years, prompting a mixed response of backlash and praise from its user base. However, the updates may prove beneficial for businesses and social media marketing. Here’s a look at a few of these design changes and break down of how they may impact your user experience.
[Read more…]Tips for Getting More Traffic From Instagram
Instagram currently has at least one billion monthly active users and is especially popular among the 25-34 age group. If Instagram marketing is part of your social media strategy, you may be looking for ways to drive more traffic from this platform. Instagram doesn’t allow clickable links in posts, so it can be difficult to drive website clicks. However, there are several strategies you can implement to gain high-quality traffic from Instagram. Here, we offer creative ways to share links on the platform.
[Read more…]Strategies to Monetize Your Instagram Account [Infographic]
If you’ve ever considered monetizing your Instagram account, there’s no better time than the present! Since the explosion of this platform, individuals have found countless ways to build their following and create lucrative, successful careers on social media. If you have an engaged following, you can do it, too. [Read more…]
What You Need to Know About Instagram Reels
In August 2020, Instagram announced the addition of a new feature: Instagram Reels. Reels were created to offer a similar format to TikTok and allow users to create 15-second videos. Short-format videos are hugely popular among Generation Z and Millennials, so if your brand caters to the younger crowd, Instagram Reels may become a vital part of your social media marketing strategy. Interested in learning more about Reels and why you should consider creating short-format videos? Here, we share the details on this new feature of Instagram:
[Read more…]Tips for Increasing Conversions From Instagram Traffic
Instagram is one of the most widely used social networks, especially among young people. The photo and video-sharing platform is used by at least one billion people each month, and 500 million users upload Instagram stories every day. If you’re using this platform as a component in your marketing campaign, it’s crucial that you learn how to create conversions from Instagram traffic. Whether you’re handling digital marketing yourself or you’re considering working with an online marketing firm, these tips will help you fine-tune your strategy:
[Read more…]When to Post on Instagram to Maximize Engagement (2020 Data) [Infographic]
Instagram Has Changed the Restaurant Industry [Infographic]
IGTV Tips from Facebook
Since its launch in 2018, Instagram’s IGTV has taken the world by storm …well, almost. IGTV isn’t nearly as large as Instagram had (likely) hoped, but it’s growing. The platform offers unique opportunities for creators, large and small, to share meaningful long-form video content. The service was created so Instagram users could watch longer video content from their favorite influencers and brands, right from the Instagram app. [Read more…]
Tips for Selling More on Instagram
Instagram is the ideal platform for showcasing, marketing, and selling your company’s products because its user-friendly interface and image arrangement are inherently attention-grabbing and engaging. Moreover, the personalization of business profiles allows companies to better reach and connect with their ideal audience. In order to fully maximize your company’s Instagram potential, consider implementing the following social media marketing tips to sell more goods and gain followers.
[Read more…]10 Instagram Marketing Mistakes to Avoid [Infographic]
Instagram can be an incredibly powerful tool for modern day businesses–we can’t emphasize that enough. In fact, some e-commerce brands operate primarily on Instagram, thanks to the shopping feature available on the platform. It’s not just influential for social selling, though. Instagram can be impactful for companies large and small, in nearly any industry.
What Marketers Need to Know about IGTV
With over 500 million daily users, Instagram is the sixth most popular social media platform, trailing just behind WhatsApp and Facebook Messenger, even gaining on YouTube and Facebook. Marketers can guarantee their target audiences use Instagram now more than ever. Additionally, 80% of accounts follow at least one business. Therefore, it’s also a safe bet that your competitors implement the platform to successfully employ their social media marketing strategies. You should, too.
[Read more…]How to Incorporate SEO Into Your Instagram Strategy
Instagram is more than one billion users strong, and this platform is growing by the day. It’s especially popular with younger audiences, and can be an invaluable tool in your marketing repertoire when used correctly. If you’d like to draw more interested viewers to your Instagram account, SEO can play a role in capturing the attention of your desired target audience. Here, we share tips to help you incorporate SEO best practices into your Instagram strategy to supercharge its influence.
[Read more…]Tips For Creating an Engaging Instagram Account
Instagram, the photo-sharing and live streaming platform, is one billion users strong (and growing). Approximately 500 million of these users log in every day, making Instagram one of the most influential social media platforms for marketers. Simply having an account isn’t enough–to leverage the power of Instagram for your brand, you’ll need to hone your content to create an engaging experience for visitors. Instagram style trends change by the year, so it’s a challenge to pinpoint what works and what doesn’t. Here, we share our tips for curating an account that will boost your follower count and encourage them to start a conversation.
How Businesses Use Instagram Stories [Infographic]
Since Instagram launched Stories in August 2018, the platform has truly taken off–some even argue that its launch caused the decline of Snapchat. Regardless of where you stand in that debate, there’s no denying the power of this platform for socially-engaged businesses and brands. Instagram Stories provides a fresh vehicle for your content, offering a new way to tell stories and share an inside look at your company’s internal happenings.
Instagram’s Impact on E-Commerce
Facebook may get more press, but Instagram is no one’s second fiddle. Sure, it’s not testifying before congress, but that isn’t a bad thing. Instead, Instagram is busy helping your e-commerce flourish.
The Small Business Guide to Instagram Growth [Infographic]
If you haven’t discovered the importance of your brand’s presence on Instagram, it’s time to take note. In recent years, Instagram has become one of the most powerful social media platform out there, and experts estimate that the site will reach up to 1 billion monthly active users by the end of 2018. [Read more…]
A Small Business Guide to Instagram Stories [Infographic]
In case you haven’t heard, Instagram Stories are a fantastic way to share updates in real time with your followers. Stories aren’t just great for individuals, either; businesses large and small have benefited from the platform. To put it into perspective, 250 million people use Stories daily, 33% of the most popular Stories posts are from businesses, and 20% of stories posted by businesses receive a direct message. So, what are you waiting for? Let’s get started!
The Rise of the Story Format [Infographic]
First introduced by Snapchat in 2013, the story format has truly been a game changer for individuals and social savvy businesses alike. If you’ve spent any time on Instagram or Snapchat, you have probably already noticed the popularity around it. Brands, public figures, and everyday people use this posting format to share a look into their daily lives. This virtual storytelling has been adopted and transformed by Instagram and WhatsApp, who some experts believe have even risen in popularity above Snapchat.
Organically Marketing Your Business on Instagram [Infographic]
If your brand isn’t on Instagram, it’s time to change that! The platform has been growing at a rapid pace since its launch in 2010, and it’s not slowing down anytime soon. In fact, it has been estimated that Instagram will reach 1 billion monthly active users this year. It’s safe to say that many, if not most, of your customers are on the platform. [Read more…]
Company Recon: How to Conduct Research on Instagram
Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing. Once you know that, it’s easier to keep up. [Read more…]
Instagram vs Snapchat Stories: What Do Influencers Prefer? [Infographic]
Pixlee Instagram Analytics
Do you have a unique product that people love to talk about on social media? If so, you could be turning those conversations into profit. In our post on Instagram analytics, we mentioned Pixlee, an awesome tool for retailers to promote their products and increase sales using their customer’s photos and videos. [Read more…]
The Importance Of Instagram Live For Your Small Business
Instagram has improved significantly since its start as a photo sharing application, after going from an unknown startup to the social media behemoth that it is today. In December 2016, the Instagram blog reported that the platform had surpassed 600 million users, after adding the last 100 million Instagrammers within the previous six months. That’s an increase of almost 20 percent. [Read more…]
How Instagram Stories Can Promote Brand Engagement
Instagram Analytics for Businesses That Want to Improve Their Social Listening
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
Instagram Best Practices for Business
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
The Science of Brands on Instagram [Infographic]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
How to Create Instagram Ads
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
Top 10 Tips for Growing Your Instagram Account
Instagram recently passed Twitter as one of the world’s most popular social media apps, so it’s time for companies to up their Instagram game. [Read more…]
5 Steps to Building Your Instagram Network
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
Extending Reach with Instagram Hashtags
Instagram is a photo and video sharing social networking service that has recently started to gain a lot of value in the eyes of social media marketers. In fact, the more experience a marketer has, the more they turn to using visual platforms like Instagram or Pinterest. [Read more…]
How To: Build the Perfect Instagram Profile [Infographic]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
8 Tips for Building Your Instagram Visibility
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
The Business Marketers’ Guide to Instagram [Infographic]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]
Instagram Video: A Secret Weapon for Companies Large and Small
Countless companies have already jumped on board with Instagram’s newest video feature. It’s easy to use, and reaches an incredibly wide audience. With the ability to be uploaded directly onto Facebook and Twitter, it is an instant advertising tool for businesses large and small.
Tips for Marketing Your Business on Instagram
Social media channels have helped consumers see into ‘who’ businesses are rather than just what their product is. With Instagram taking over mobile screens everywhere, it’s no surprise businesses are jumping onboard to be seen by the 100 million monthly users.
How (and Why) to Use Instagram to Promote Your Brand
Brands are using social networks. It’s the 21st century of marketing. Facebook, Twitter and Pinterest are overflowing with brands desperate to connect with their customers. It can often become a little overwhelming.
There’s one social network, though, that seems tailor-made for promoting businesses: Instagram. Like Pinterest, Instagram is an image-based network that has ballooned in popularity in the last year, and like Pinterest, its users are devoted and enthusiastic to a degree unmatched in almost any other social network.
So how should you go about playing a part on the Instagram network? How can you make it work for your brand, increasing awareness and building your image to the next level? It’s simple. Here’s a brief guide to teach you how to use Instagram for business: