Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
Pinterest isn’t just a place to bookmark good Internet finds; it’s also a great place to increase your visibility and interactions with clients by re-pinning content relevant to your business. Searching for new content to pin corresponds to being reachable by new potential customers. Following Interests on Pinterest can help expand your pin content, and by extension, your marketing reach. Here are a few details on the new Pinterest Interests feature, along with tips on how to use it to benefit your business: [Read more…]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent. [Read more…]
Followers are crucial for expanding one’s reach on Pinterest. More followers results in more likes, re-pins, and comments. Companies who create their own Pinterest accounts do so with specific goals in mind. For a business specifically, having more followers means increased brand awareness, more revenue, and a more powerful outreach.
Here’s What You Do:
When browsing through Pinterest, have you ever found something you just had to buy? Or perhaps you find a recipe you’re just dying to make. However, when you click though, often times your product or recipe of interest leads to a dead link, with zero product information on how to make it or where to buy it. Well, those days of frustration are over.
Since its inception, Pinterest has more than proved itself as an effective marketing tool for businesses. Recently, Pinterest revamped its website. Certain features have been added, improving the site’s navigability and overall appearance, while other features have been discontinued. With proper understanding, the new and improved Pinterest will be an even more beneficial tool for businesses to market with.
Acting as a virtual pin board, Pinterest is a social media site that allows users to visually curate and share images and videos of the things they like in a unique and engaging way. Members can create boards on a variety of topics that interest them, pinning relevant content to form online collections of themed collages. Individuals often use their boards for a variety of purposes such as planning and inspiration.
Over the last 12 months, the world of social networking has been turned on its head by the incredible success of Pinterest, the world’s first purely image-based social site.
Nobody expected Pinterest to become so huge so fast. Why would they? On the face of it there isn’t much to the site, but beneath the surface, the reason for the success is clear: it’s all about inspiration.
Pinterest is a marketing tool for getting a brand’s images to the public. It has been a driving force to a dramatic increase in sales for many online retailers because people are gaining instant visual access to what friends and celebrities pin. Marketing is never as strong as when it occurs in this natural and organic way – through word of mouth and people you trust.
But there are definitely ways you can do it incorrectly and screw up your chances of getting new customers. I’ve talked about how you can use Pinterest as a solid social media tool for your brand in previous blog posts. This post will mainly focus on what not to do:
Pinterest is one of the fastest growing social media networks around, so it makes sense to use it if it’s remotely applicable to your business. If your company connects visually with consumers or clients (e.g. fashion designers, photographers, artists, retailer, restaurants, etc.), having an active presence on Pinterest could do wonders for your bottom line. Pinterest has helped many online retailers considerably since its debut; start thinking about how it can potentially help your business.
To be successful on this network, there are best practices to follow (e.g. repinning, commenting, liking, etc.), but it’s also very important to grow the number of people following you. The more followers you have, the more exposed and viral your content could become.
Pinterest is still comprised of mostly female pinners, but the number of males has grown significantly since its inception. And no, they’re not all gay.
The following four tips will help you gain more followers on Pinterest:
Pinterest is the hot new social media network. And while you might be thinking that you’ll rip out your hair if you have to manage one more online networking platform, seriously consider this one before turn your back.
There’s a reason why this one’s so popular. It has helped retailers, among other businesses, launch products in the most innovative and creative ways. If used correctly, it can be an awesome marketing tool. It can propel your business forward in ways you never imagined.
If it does nothing else for you, you’re sure to get some killer style, recipes, and home decor ideas. You might also pick up a new addiction.
Here are 5 ways you can market your brand using Pinterest:
Pinterest is now the third most popular social media network. Are you surprised? I’m not. It’s helping retailers (especially e-commerce ones), growing among the male population, and extremely addicting.
For some businesses, it’s the leading referring traffic source. If your organization is one that benefits from displaying images, then you should definitely consider this network.
Here are a few strategies for launching your brand on Pinterest: