Make your next event memorable with a high-tech personal touch. A great way to personalize your upcoming wedding or holiday party is with a custom Snapchat Geofilter. [Read more…]
How Big Brands are Using Snapchat to Increase Consumer Loyalty and Trust
Social media has become a booming business, with companies like Facebook and Twitter being valued into the billions, yes billions, of dollars. The sheer scope of users available to target have made these platforms a can’t-miss opportunity for marketing and branding. So it should come as no surprise that yet another new social platform is starting to attract the attention of marketers everywhere: Snapchat. According to Comscore, the millennial-focused platform boasts a 32.9 percent penetration rate for the age group 18-34, and a 50 percent rate for the age group 18-24. These numbers alone make it an undisputed gold mine for tapping into the millennial market, but it’s Snapchat’s ability to engage users in a real time format that gives it true potential. [Read more…]