TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following:
[Read more…]What Are LinkedIn Collaborative Articles?
LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues.
These articles begin by utilizing AI, as AI provides a conversation starter that creates the foundation for the discussion. The discussion is then expanded by the LinkedIn community, experts who are invited, based on their skills and experience, to showcase their expertise.
[Read more…]Optimizing Your Video for TikTok Search
TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get noticed is so important. Consider the following tips:
[Read more…]What Makes Social Media So Hard?
Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece might be easy, using social media for your business is a whole other ballgame. In fact, social media as a marketing tool comes with all sorts of challenges, including the following:
[Read more…]Tips For Publishing Effective Social Media Content
Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally powerful. There is a big difference between posts that inspire new customers and reach new audiences and posts that are only liked by your mother. So, how do you make sure your content is effective? Consider the following tips:
[Read more…]Meta Lead Generation Ad Tips [Infographic]
As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience. In a recent guide, Meta shares an overview of its lead generation ad options for Facebook: Lead Ads, Message Ads, and Call ads. Each of these ad types prompt viewers to reach out.
[Read more…]Can AI Create Social Media Content?
Artificial intelligence (AI) is becoming more advanced by the day, as evidenced by the growing number of virtual assistants and interactive tools such as the famed ChatGPT. If you’ve been paying attention to the increasing chatter about AI and all its applications, you may be wondering whether this technology can play a role in your social media strategy. The answer is, it’s complicated. Determining whether to include AI in your marketing plan is dependent upon your goals and comfort level with the ethics and authenticity of this technology. Here’s an overview of how AI can either help or hinder content planning:
The Strengths of AI
As the capability of AI becomes more sophisticated, it’s no wonder that marketers are taking note of its usefulness. This technology is popping up everywhere and has the potential to save time, money, and perhaps even boost engagement. With these possibilities in mind, it’s easy to get excited about the potential of AI for your business. Who wouldn’t want to automate post writing, streamline scheduling, and more quickly analyze customer behavior? Although it’s true that AI can be a valuable tool for tasks such as caption writing, topic generation, and image creation, you shouldn’t rely solely on it for all of your content creation. Here’s why:
The Challenges to Consider
It would be nice if AI was the magic bullet that could slash the time and resources you need to create high-quality and engaging content. Right now, that’s just not the case. Even though this technology is improving at a rapid clip, it’s not perfect yet–and may never be. If you’re using an AI-powered tool to generate content, be sure to assign a human fact-checker for accuracy. In the short time that AI has been around, it’s become notorious for outputting results that sound legit, but may be plagiarized or factually incorrect. Because AI tools used for content creation or customer interaction are so new, it’s also important to check with your compliance team before going full steam ahead with this technology. You don’t want to get into hot water regarding data privacy or regulations in your industry, so it’s well worth doing your homework if you plan to use AI.
The age of AI is shaping up to be incredibly interesting. There’s no denying that AI-powered tools have the ability to take over much of the tedium of marketing, such as researching engaging topics or writing captions. While there’s a lot to love about AI, proceeding with caution is highly recommended if you’re thinking about using it as part of your social media strategy. Humans are still irreplaceable in designing and executing an effective marketing campaign and fact-checking all AI output. Regardless of the vision you have for your social media strategy, our team is here for you. If you’d like to learn more about our comprehensive services, we’re just an email or phone call away.
What You Should Know About Reddit Ads
While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53 million active daily users, it offers plenty of fresh customers, especially if your product is geared toward people in the 18-29 age group (their highest demographic). Here’s what you should know about Reddit’s advertising options.
Types of Ads Offered
Reddit offers two types of ad options: Large-scale campaigns and self-serve campaigns. Self-serve campaigns are a hybrid of boosted posts and traffic ads; they appear on feeds and look like regular Reddit posts. They’re an alluring option for small businesses due to their opening daily budget of $5, as well as their strong targeting features. For example, ads can be targeted by location, interest, or subreddit.
Campaign Objectives
Once you know what type of ad you want to create, you can choose from a variety of ad objectives. These include the following:
- Brand Awareness (CPM): optimal for those who want to introduce an audience to a new product, service, or feature.
- Traffic (CPC): optimal for companies that want to send customers to a particular page on their website, such as a blog post, contact page, or sales page.
- Conversions (CPC): optimal for companies wanting to compel customers toward action, encouraging them to sign up for a free trial or leave their email address.
- Video Views (CPV): optimal for campaigns that involve lead generation or interactive videos that aren’t getting enough views.
- App Installs (CPC): optimal for encouraging users to download an app or update.
Ad Format Options
Like other platforms, Reddit offers different ad format options. Link ads are short-and-sweet headlines used to pique a customer’s interest and direct traffic to a landing page where they can get more info. Text ads allow for longer copy and are ideal for starting conversations and driving engagement. They come with a downside, however, due to Reddit’s tendency to invoke strong opinions from its users about pretty much anything. Thus, the reward must be worth the headache.
Need some guidance on Reddit or anything else? Give us a shout and we’ll be happy to help.
TikTok Voted ‘Most Innovative’ Ad Platform [Infographic]
With over 1 billion people now using TikTok monthly, it’s no surprise that a recent survey by Kantar found that the platform has garnered a great deal of advertiser interest. TikTok is now considered to be the most innovative global media brand among media buyers. The survey also determined that consumers view TikTok ads as the most entertaining compared to other platforms.
[Read more…]Social Media KPIs You Should Be Tracking [Infographic]
If your business is active on social media, one of the most impactful things you can do is monitor analytics. After all, you expect to see results from your efforts. The content you share has a wealth of metrics that can be measured for success, helping you understand your audience and settle on the best platforms for your business.
[Read more…]9 Best Practices for Creating Handles and Usernames [infographic]
Imagine this: You’re building your business’s online presence from scratch, creating your social media accounts, and managing to get the perfect usernames and handles. This is the dream, but it’s not always possible to get the exact handle you’re hoping for. On social media, your handle is the public-facing name that your followers will come to associate with your brand. Needless to say, it’s an important (though often overlooked) element of brand awareness.
[Read more…]How To Grow on All Social Media Platforms [Infographic]
Everywhere you look, there’s a different take on how businesses can grow their following on social media. There’s not a one-size-fits-all approach to growth, but there are certain strategies you can implement to guarantee it for your brand. Sharing the right content, being mindful of your audience, and nurturing your leads are key steps to building (and maintaining) a dedicated following.
[Read more…]20 User-Generated Content Advertising Stats & Trends for 2022 [Infographic]
Want to build customer loyalty and improve brand awareness for your product? New research shows that user-generated content (or UGC) is the way to go. UGC is any content related to your brand that was created by a third party. A social media update, video, blog, or any other type of content created by a customer or influencer is considered UGC. Sharing a product review from an honest, reputable source is a fantastic way to build trust in your product.
[Read more…]Graphic Design Trends for 2022 [Infographic]
The world of digital marketing is constantly evolving, and that becomes abundantly clear when reviewing past and current social media trends. Design trends go as quickly as they come, so it’s important to stay on top of what’s hot! If your graphics are feeling a little bit dry and outdated, right now is a great time to refresh your design strategy.
[Read more…]How Social Media Users Respond to eCommerce Integrations [Infographic]
eCommerce has been steadily growing over the past several years, but the COVID-19 pandemic elevated this growth as many businesses focused on their digital presence to stay afloat. Additionally, many marketplace websites, such as Etsy, have reported year-over-year revenue growth since the start of the pandemic. On the consumer end, shoppers have adapted quite well to this shift towards online goods and services. With the average user spending over two hours per day on social media, it makes perfect sense that platforms like Facebook and Instagram impact purchasing habits.
[Read more…]How Video Influences Consumer Decision-Making [Infographic]
With the constant boom of video content across the web, there’s no doubt that it has influenced consumer decision-making. From clever advertising directly from your brand to unbiased product reviews by YouTube creators and paid influencer marketing, there are countless ways to reach the modern shopper with your video content. The consumer of 2021 prefers video over written product reviews, and this isn’t a dying trend.
[Read more…]Grow Your Business with Clubhouse
Social networking sites grant businesses the unique chance to engage with their audience on a more personal level. While Clubhouse is relatively new to the scene, the application is making a big splash and has quickly become the go-to for meaningful, niche networking and engagement. Before creating a business profile on Clubhouse, here’s what you should know about using the app and optimizing your presence on it.
Carefully Create Your Biography
Clubhouse allows users to create a biography, include a name, and upload a profile picture. Think about how you want your business to appear on the application and write a catchy blurb (approximately 2,500 characters) that authentically communicates your company’s services, values, and goals. To stand out amongst the crowd in a room, select a high-quality photo that depicts either you or your business in an eye-catching way.
Curate Your Search Page
In the hallway (homepage), use the search icon to find various people or clubs. Search anything from “Denver real estate” to “regenerative farming” and everything in between. However, keep in mind that the application learns your behavior and will begin to generate clubs that it thinks may fit your interests.
Search according to your business industry to get involved with a large network of like-minded individuals. Depending on your business, look for well-known individuals leading the charge in your field or creating practices you hope to follow, endorse, or learn more about. Additionally, you can discover local rooms based on the city or state you live in and may connect with fellow community members just by being from the same place.
Visit Small Rooms in the Beginning
Large rooms often don’t allow individuals to raise their hands because the speaker has deactivated the option. Feel free to visit these rooms in order to learn, but don’t hop in without carefully crafted talking points. Spend time in small to medium sized rooms; you’ll have a better chance to get “on stage” and share your business.
The Clubhouse ethos is based on giving and receiving. It supports individuals from all walks of life and connects them through a host of subjects, topics, and issues. Enter into a small room to offer your talents, expertise, and story while being open to learning from others, as well.
Make it Meaningful
Be patient when you enter a room. Listen to what others are saying, like you would in any new social or work gathering. Note the title of the room and others in it before “raising your hand”. If you wish to share something meaningful, raise your hand to get in line to speak. Have your talking points ready to clearly and efficiently communicate who you are, what your business does, and why you are in that specific room.
Prepare a general bio beforehand, but be ready with additional talking points that are fluid enough to match a few different topics. Be honest with what your business has accomplished and avoid going on about achievement after achievement.
Think of points of connection that you can offer to an audience that are relatable to a variety of individuals. Perhaps you want to throw out the college you went to, a funny failure story about running a start-up, or a meaningful quote you use to shape your work. You’ll engage the room immediately and attract specific attention from those who can relate to your message.
Host a Room
Once you’ve gotten the hang of joining rooms, raising your hand, and speaking about your business, try hosting your own club or moderating one. That way, you can shape the subject and invite individuals you’d like to learn from. As a host or moderator, you are in a more visible position and can gain additional facetime for your company. Plan ahead to add your room to the Clubhouse calendar and gain attention without sending personal invites.
The goal of Clubhouse is to connect individuals who otherwise may not have a way to engage. The application’s users are there to learn, share, and grow. Positivity should be a priority when using Clubhouse, as the application champions inclusivity, patience, and engagement. You will get out as much as you put in, and your business may experience tremendous growth with consistent engagement on this newer social and business networking app.
Our brand positioning service sets businesses up to expand their presence on a variety of platforms, including Clubhouse. Contact us today to learn more.
Everything Brands Need to Know About Clubhouse [Infographic]
Clubhouse is one of the newest social media networks that has taken the digital world by storm. The invite-only audio chat platform has become the perfect place to nurture relationships and expand your professional network. Getting started on the platform is easy if you have an invitation. Simply choose your interests, follow people and topics that you admire, and participate in rooms. Growing organically is quick if you have knowledge and insights to share in discussions.
[Read more…]What You Need to Know About Clubhouse
Whether you’re already a pro at social media marketing or you’re interested in getting started, you may be curious about the new platform, Clubhouse. Although Clubhouse is in the earliest stages and requires an invitation by an existing user, this new social app may become an exciting platform to add to your strategy. Here, we share more about Clubhouse and how it can be used in a marketing campaign to increase brand awareness.
About Clubhouse
Unlike other platforms such Facebook, Instagram, Twitter, and TikTok, Clubhouse is an audio-only social app. Users host chat rooms that are organized by topic, and participants can join any room to listen or engage in conversation. Big-name celebrities and CEOs (including Elon Musk and Mark Zuckerberg) have joined or hosted conversations on Clubhouse, generating significant buzz for the new platform.
Is There Marketing Potential?
It remains unclear if Clubhouse will become a major player in the world of social media. However, if it remains on its upward trajectory, there may be great possibilities for marketers to showcase their brands.
The marketing potential of this app largely depends upon your type of business. Since Clubhouse is audio-only, this provides an opportunity for your team to showcase expertise or define your company as a thought-leader. Regardless of the platforms on which you share, offering valuable information that your client base will find helpful is an excellent way to engage your audience. If you have a topic in mind that you know would make for great discussion, Clubhouse may be the platform on which to host your talk.
As the app continues to grow, new features such as subscriptions or ticket sales may become available. If these proposed options become reality, this opens up the possibility for your brand to become an influential voice that customers tune in to hear on a regular basis. And, if you prefer traditional digital advertising, it’s expected that Clubhouse will eventually announce advertising options similar to other social media ad platforms.
If you’re interested in exploring multiple avenues within social media marketing, Clubhouse may be an interesting option to consider. Its growth trajectory is still unknown, but the app appears to be on the path toward becoming a widely-used platform. Whether you’re thinking about joining Clubhouse or you plan to focus on other means of expanding brand awareness, it may be beneficial to seek professional assistance from a marketing firm. Our team is happy to help you build a customized campaign, and we’d love to speak with you about what we can do for your business. Please contact us for a consultation and personalized plan.
Photo by Matt Botsford on Unsplash
Analyzing Your Competitor on Social Media [Infographic]
Whether you’re just starting out on social media or hoping to improve your strategy, keeping a close eye on your competitors is always a useful step in your marketing strategy planning process. Analyzing your competitors’ social presence can help you understand how your brand compares, as well as identify weak points in their strategy.
[Read more…]The Best Time to Post on Social in 2021 [Infographic]
We are often asked, “when is the best time to post on Facebook/Instagram/Twitter/
Creating a Winning Paid Social Campaign [Infographic]
If you’re thinking about launching a new paid social campaign, you’re in luck. The holidays are a fantastic time to test new ad strategies for your brand, and Facebook’s robust advertising platform is the perfect place to spend your ad budget. As long as you are realistic, set manageable goals, and get inventive with your ad creation, you’re destined for success.
5 Ways to Utilize Video Content in Your Holiday Campaigns [Infographic]
Winter is right around the corner, so it’s time to start planning your 2020 holiday campaign! If you’re looking for a way to step up your strategy, video is the way to go; it continues to be one of the most engaging content forms on social media. Last holiday season, Animoto found video to be the most helpful way consumers learned about a product.
Optimize Content for Visually Impaired Readers
Are you wondering how to optimize content for visually impaired readers? As a marketer, expanding your reach is always the goal. Taking care to make your posts accessible for all is a savvy business move, not to mention an ethical choice. By taking a few simple steps, you can ensure that your content is optimized for those with visual impairments. New features and accessibility tools make it easy to create more accessible posts, so it’s well worth taking the time to familiarize yourself with them. You don’t have to be a marketing strategist to get started with these tips:
[Read more…]Social Media Marketing Ideas to Energise Your Online Presence [Infographic]
Social media is constantly evolving and the strategies marketers use should, as well. If you’re looking for a way to increase engagements and boost your online reach, it’s time to get creative. From contests to experimenting with new platforms and everything in between, there are countless ways to make something out of your brand’s social media presence.
Social Media Image Size Guide [Infographic]
It goes without saying that pixelated, distorted images can hinder your brand image on social media. Incorrect media usage can appear unprofessional, and your customers can tell the difference. Image size requirements continue to change for every platform, so it’s important to stay up-to-date and modify your photos and graphics accordingly.
How to Make the Most of LinkedIn’s Featured Section
Many individuals think of LinkedIn as a site primarily for job hunters, but this platform is a must for business owners, too. LinkedIn’s influence is growing, and the site has approximately 675 million monthly users. If you’re interested in showcasing your brand on LinkedIn, utilizing the platform’s Featured section is an excellent way to build credibility and highlight important information or ideas about your niche. Here, we share more about why LinkedIn marketing should be a part of your social media marketing strategy and offer tips on how to make your LinkedIn profile stand out.
[Read more…]5 Common Social Media Mistakes [Infographic]
It would be an understatement to say that social media is a powerful tool for brands. However, the constantly evolving digital landscape makes it incredibly easy to be led astray and make mistakes. Every brand has specific goals and needs, but there are certain common practices that we should all avoid.
Common Web Mistakes to Avoid
A company’s website is its calling card, often providing the first impression potential clients and customers receive. Creating a website that best reflects your brand, provides pertinent information, and holds the audience’s attention will help your business gain visibility, prominence, and clients. Poorly designed websites do just the opposite and can steer prospects away and into the arms of a competitor. To avoid this and grow your business through social media marketing, avoid these common mistakes when designing or updating your website.
[Read more…]What Marketers Need to Know about IGTV
With over 500 million daily users, Instagram is the sixth most popular social media platform, trailing just behind WhatsApp and Facebook Messenger, even gaining on YouTube and Facebook. Marketers can guarantee their target audiences use Instagram now more than ever. Additionally, 80% of accounts follow at least one business. Therefore, it’s also a safe bet that your competitors implement the platform to successfully employ their social media marketing strategies. You should, too.
[Read more…]Social Media Calls to Action [Infographic]
A strategically framed social media post consists of a few different elements. Of them, one of the most important is the call to action. Used in the right way and in the right context, calls to action can lead to quality conversions from potential customers. In addition to bringing new people to your website, an effective call to action can help generate engagements on and off your social media posts. Needless to say, this is an incredibly powerful tool, not to be missed as you craft your marketing strategy. [Read more…]
Social Media Trends to Watch For in 2019
The social media landscape is ever-changing, and each year brings a new set of trends to watch for. To keep your content fresh and engaging, you must be aware of emerging social media shifts. If you’re curious about upcoming changes this year, consider the insight we share here: [Read more…]
How To Optimize Your Content for Every Age Group [Infographic]
If you’re hoping to optimize your content marketing strategy, one of the key pieces of information you should start with is who your audience is. Where do they live? What are their hobbies? Perhaps the most important question of all is, “How old is my audience?” If you aren’t sure what the answer is, there are a few ways to find out: look at your current customer base, check out your competition, and analyze your product. Once you have this information, it’s time to begin tailoring your content to appeal to that generation!
YouTube Viewer Trends in 2018
YouTube generates billions of views each day, and many businesses are increasingly relying on this platform to connect with customers. If you’d like to boost your channel’s performance or begin using YouTube as a marketing strategy, it’s crucial to have a feel for what viewers are looking for. YouTube trends change each year, so here, we share the top YouTube viewer trends of 2018.
2019 Visual Trends to be Aware of [Infographic]
In case you missed it, we are in the era of visuals! With Stories taking over the digital scene and Instagram more popular than ever, 2019 is proving to be the year brands must focus on a tailored visual strategy. If you think about the timeline a user moves along when viewing your profile, it makes sense; the first thing they see is your logo or profile photo, then the overarching visual aesthetic of your profile. If they find your account visually appealing, a person is likely to stick around and see what you have to offer. The quality of your visual content is highly influential of how your brand is perceived. [Read more…]
2019 Social Media Image Size Cheat Sheet [Infographic]
What You Need to Know About Google Ads’ Mobile Targeting Changes
Google Ads is an excellent tool for fine-tuning your marketing campaign and reaching more potential customers. Google Ads has recently responded to the growing need for better mobile targeting, as many users spend more time on a smartphone than on a desktop or laptop. Here, we share the latest insights into the newest changes and provide tips on how you should adapt.
The Social Media Habits Of Each Generation [Infographic]
Facebook and Instagram Best Practices [Infographic]
Essential Video Marketing Statistics [Infographic]
We’ve spoken before about the impact of video marketing, and there’s no denying the power it has in the digital marketing realm. If your brand isn’t utilizing video content in your marketing strategy, you might be missing out on valuable opportunities to expand your reach. Nowadays, online videos account for a huge portion of consumer internet traffic. Needless to say, it’s time for you to jump on the video marketing train.
Social Media and Customer Service [Infographic]
Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer service complaints that come through Facebook, Twitter, Instagram, and the likes. Social has become a key tool for many companies and enables business owners to provide quick responses and boost brand awareness. There’s so much to gain from using social media as a customer service tool, so you’d be crazy to not do so in 2018. [Read more…]
2018 Social Media Glossary [Infographic]
It’s no secret that the world of social media has some confusing terms and definitions. Terms like “clickbait”, “creative commons” and “click-through rate” can be totally baffling for those who aren’t often engulfed in the digital marketing world. However, if you are a business owner who is hoping to improve your presence on social media and the internet as a whole, it’s incredibly helpful to become familiar with these words. [Read more…]
What You Need to Know About IGTV
Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into your marketing campaign? Here’s what you need to know about the new platform:
10 Creative Secrets For Social Media Marketing [Infographic]
The world of social media can get a little bit dry for businesses with a well-kept social presence. After all, coming up with fresh and exciting ideas gets tough over time and it’s understandable to feel less than inspired every now and then. When your content is forced and fabricated, it’s obvious to you and to your customers. This is why it’s so important to craft a thoughtful social media marketing strategy.
Creating the Perfect Video Ads on Social Media [Infographic]
From massive companies to smaller firms, it seems like everyone and their mother has their eye on video marketing! Of course, it’s not without reason–time and time again, experts have found that video content reigns supreme in the digital marketing world. Unfortunately, that means there is a lot of competition out there. In order to create a successful video marketing campaign, you’re going to have to be smart and mindful.
The Brand Value of Influencer Marketing in 2018 [Infographic]
If you aren’t familiar with the term “influencer marketing”, this encompasses the many steps involved in creating branded content that social media stars share with their followers. The idea is that the influencer, who is trusted by many, vouches for your product or service and helps you build brand awareness. For the past few years, this type of marketing has been recognized as one of the most effective and successful ways to build an authentic reputation for a brand.
Protect Yourself and Your Business from Social Phishing
Whenever we take part in social media, we must be aware of social phishing. Social phishing occurs when people use social media accounts – such as Facebook– to obtain sensitive personal information. If you own a business, phishers can go after your customer information by pretending to be you. They may also attempt to get your clients to click on malicious links. In fact, it is the latter that makes social media particularly attractive to those up to no good: people are much more likely to click a link that appears on social media than they are one sent via email.
The Current State of Social Media Algorithms [Infographic]
How to Determine Which Ads to Use for Your Business on Facebook and Instagram
With over 2.2 billion active monthly users on Facebook and 800 million on Instagram, these platforms are among the easiest ways to increase visibility and generate leads for your business. However, it can be difficult to know what the most effective advertisement is. Here are the variables to consider before launching a campaign on either platform:
5 Signs You’re In Desperate Need Of A Social Media Professional
Once upon a time, companies did business solely offline. Brick and mortar? Check. Word of mouth advertising? Check. A radio ad when you felt like splurging? Check.
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