Effective TikTok Ad Bidding

Effective TikTok Ad Bidding

TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account...
What Are LinkedIn Collaborative Articles?

What Are LinkedIn Collaborative Articles?

LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues.  These articles begin by utilizing AI, as AI provides a...
Optimizing Your Video for TikTok Search

Optimizing Your Video for TikTok Search

TikTok gives video content creators all sorts of power, but it comes with an important caveat. You could throw together a clip that, in your opinion, rivals Scorsese. Yet if no one sees it, it doesn’t count. That’s why knowing how to optimize your video so it’ll get...
What Makes Social Media So Hard?

What Makes Social Media So Hard?

Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece...
Tips For Publishing Effective Social Media Content

Tips For Publishing Effective Social Media Content

Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally powerful. There is a big difference between posts that inspire new customers and reach new audiences and posts that are only...

Meta Lead Generation Ad Tips [Infographic]

As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience....