Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
As we recently mentioned, Twitter is changing basically everything. Twitter recently announced an update that will truly change the way marketers, business owners, and everyday users engage on the platform. If you’ve ever tried to condense a lengthy message into 140 characters, you know first-hand just how aggravating this limitation can be. Another frustration that many users have faced is that when you reply to someone’s tweet, it doesn’t appear in your followers’ newsfeed.
Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
On November 12, Twitter announced the new custom timeline on Tweetdeck. This feature will allow users to organize tweets into groups that create a timeline based off of the topic. Twitter believes that this will help tweeters customize their experience on the site. The timelines can be shared on Twitter, blogs, and other platforms. [Read more…]
Twitter has become an invaluable tool in marketing, for big and small businesses alike. While social media for personal purposes seems relatively simple, there are different strategies for small businesses to use. Check out the interactive flowchart below to help you get a grasp on how to benefit from this social media channel with the small business guide to Twitter. This guide can help you with a range of questions you may have about Twitter and your business, from simple to complex! [Read more…]
Twitter can be a great asset for businesses. If used properly, it can be a very beneficial tool for marketing, customer service, communication and sales. Whether your twitter is for personal or business use, this ultimate guide to best Twitter practices will give you the information you need to get the most out of Twitter.
The Super Bowl has always drawn a considerable amount of media attention and hype, but for an event centered on football, the night was stolen by surprise power outages, interesting ads, and a jaw-dropping performance by Beyoncé.
Wednesday night’s presidential debate that took place at Denver University between President Obama and GOP presidential nominee Mitt Romney, has officially been deemed the most tweeted about event in U.S political history. The presidential debate even topped record numbers that were set from the Republican and Democratic National Convention.
The 2012 London Olympics will be remembered for so many great events by some of the world’s most talented athletes. From the ‘Fab Five’ in gymnastics, to Michael Phelps becoming the most celebrated Olympian by winning his 19th medal, to Usain Bolt tearing up the track at lightening speeds, these 2012 Olympics in London are truly something to remember.
If you’re not on Twitter, you’re seriously doing your company a disservice. It doesn’t matter what kind of company you work for or own, you should be actively on Twitter to further the company’s interests.
Once you sign up for an account, it’s time to build followers. It’s easy to build them online, but what else can you do to build them outside of the Twittersphere?
The following 5 tips will help you gain more followers than you ever imagined:
Twitter can definitely help propel your business forward; however, tweeting occasionally to get followers and getting your message out isn’t always enough.
You have to understand your target audience: what they like, value, and enjoy seeing in their Twitter feed.
Make no mistake about it, if you tweet just for the sake of tweeting (without having much of a purpose), you can alienate your followers to the point of unfollowing you.
This is somewhat of a tangent, but an important side note: I have a fairly low tolerance for annoying Twitter behavior.If someone is tweeting more than once an hour (and has nothing smart to say), I will un-follow them. If they send me an automatic Direct Message (DM) after I follow them, I will un-follow them. If they don’t have a bio, I won’t follow them. Simple as that.
With that said, here’s what I think you should do to gain followers and keep them engaged:
More and more brands are using social media to promote and grow their business. Small businesses that don’t have an advertising budget can easily hop on the online networks to give away valuable goods that require little out-of-pocket cost for them.
So, how can you go one step further to acquire more customers? Simply put, you need to be socially active all the time. Here are 5 ways:
I guess it’s fairly clear by all of my previous posts how much I value Twitter. You’d think I was an addict, monitoring my stream all the time.
I normally spend about 20 minutes a day tweeting, retweeting, replying to tweets, following new people, etc.
I spend about the same amount of time for each of my clients, unless they’re paying for additional monitor time. So I swear, I’m not obsessed.
I have interacted with so many interesting and engaging people since opening my Twitter account.
I typically don’t follow everyone who follows me. If you take a look at my “Following” list, you’ll notice that it’s inundated with social media people, Boulder people, and Boulder/Denver restaurants. A girl’s gotta eat!