Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working.
When it comes to content marketing, numbers don’t lie. So, what are some of these super stats that help prove your hard work is worth its weight in gold? They include:
More leads are generated through content marketing than other types of marketing
Traditional outbound marketing has its moments, but it shouldn’t be your focus. Content marketing generates many more leads – three times more in general – than traditional advertising routes. It’s more affordable, too.
Most people are done with popups
Popups only work for people who want them to work – they’re wasted on those with popup blockers or those who x-out as soon as the ad appears. The “we find popups annoying” crowd is growing and growing quickly. And people aren’t likely to bite at marketing they view as a nuisance.
Blogging is beautiful
Some blogs are limited in their reach, specifically those that are overtly topical. But this isn’t always the case – certain blogs build an audience over time, going viral months or years after they’re written. These blogs help increase organic traffic which, of course, helps generate leads. The key is simple: if you want to blog, then blog routinely. Businesses that post a new blog frequently – nearly every other day – experience 4.5 times more leads than those whose blogging leaves a lot to be desired. The reason for this lies in blogging’s popularity: seventy percent of those online read blogs.
Content marketing is the new normal
Content marketing isn’t special – you’re not the only one doing it. Most businesses (including those in direct competition with you) are also engaged. This makes it a necessity rather than a luxury. If you want to keep up with the Joneses, you have to embrace online appeal.
Content marketing influences purchasing decisions
The endgame of content marketing is, clearly, to get customers to buy: otherwise, your content is all dressed up with nowhere to go. Fortunately, that’s exactly where content marketing excels – most customers are willing to give you something if you give them something in return (for instance, they’ll give you their email address for access to a free webinar). This sets the stage for more direct campaigning. Yet that’s not the only way content marketing greases the wallets – the internet is filled with people who buy products after reading about them. Valuable content is more poignant than ad after ad.
If the above tells us anything, it’s that content marketing does indeed work. However, it’s not a magic pill your business can swallow before transforming overnight. This type of marketing takes consistency, savvy, and patience. If it hasn’t worked yet, give it time: success is around the corner. Need help? We’re here – contact us.