One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!