If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to the iPhone in 2011, these little faces and symbols have quickly embedded themselves in mainstream culture all over the world. Needless to say, many brands have taken notice and have started using emojis in their marketing campaigns.
An advantageous place to use emojis is in your email marketing, but it’s certainly not appropriate for every campaign or brand. They can be an excellent tool for getting your point across in the subject if used correctly, but more serious messages may not benefit from an added symbol. While every brand will have specific needs and goals, the infographic below is a great guide for getting started.