Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.
In the infographic below, learn about Facebook’s ad targeting options, broken down into demographics, interests, behaviors, and more. It may take some practice and trial & error, but advertising on social media can bring many rewards for your business.