All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for.
First and foremost, you should ask yourself, “Am I targeting the right people?” To determine what your best demographic is, you need to examine all aspects of the individuals who would get the most from your product or services- what they like, where they live, how old they are, and more. While it’s important to narrow your audience down quite a bit, keep in mind that you still want your ads to reach a wide, but still relevant, group of people. The infographic below shares some of the most important key factors to keep in mind when ad targeting.