Reaching the right demographic at the right time is a crucial part of running ads. Custom Facebook audiences allow you to do just that, as long as you know the tips and tricks for optimizing your reach. To determine who your best audience may be, you must first ask yourself, “Who would get the most from my product or services?” From there, you can narrow or broaden your demographic as you see fit, and you’ll be pleased to find that Facebook audiences gives you plenty of options.
It’s important to familiarize yourself with the Facebook Ads Manager first, as there are many tools and features that will help you along the way. As we’ve mentioned before, Facebook is the perfect platform for advertising. Check out the infographic below for a detailed, step-by-step guide for creating your very own custom audience.