Your Facebook Business Page is getting an exciting new feature: the call-to-action button. The new addition, which started rolling out in December for select users, was designed to help you better meet your business goals. Choosing from one of several button options, which will appear on your homepage, you can directly link visitors to any site affiliated with your professional objective. Here’s more information about this convenient new tool and how you can make use of it to benefit your business:
How the Call-to-Action Feature Works
The new feature lets page admins choose from a selection of seven different call-to-action buttons, which will be added to the top of your business page to the left of the “Like” button. Here is the list of button options that you can currently choose from:
Any one of these options can serve as a button that will link to another page, either on or off Facebook, which will further direct your audience to your intended business goal. This feature is a significant additional marketing tool because it’s so direct and simple.
How to Use the Button for your Business
Facebook Pages have been an important online marketing device for a while now. The call-to-action feature expands your Facebook marketing opportunities by allowing you to connect with your audience in a fresh way.
With the new button you can direct your online traffic to any webpage. Whether it’s to an appointment page (“Book Now”), an online store (“Shop Now”), or a promotional video (“Watch Video”), you can link to anywhere that best serves your current business target. For instance, you can use the “Contact Us” button to link to your website’s contact info page or use the “Sign Up” button to link to an event page that requires an RSVP.
The greatest aspect of this feature is that you can switch up the buttons to serve your various business purposes. If you have a versatile business or organization with a variety of goals, you can change the button to keep your audience up-to-date on current happenings.
Since the button will be at the top of your page, you can design a Facebook Cover Photo to draw more attention to it. Customizing your page around this new feature is a good way to test its marketing capability and see how your audience responds to it.
Regardless of your online marketing goals, the new call-to-action button is definitely worth taking advantage of on Facebook. It has the potential to be a powerful new promotional and sales tool for your business.