Summer is almost upon us, so it’s time to take your marketing campaign to the next level with mobile optimization. As explained by Facebook, summer is a time for connecting with loved ones, traveling, and spending more time away from our computers. Mobile devices have changed the way people interact, and it’s crucial for marketers to take advantage of this trend. In fact, Facebook has stated that 92% of summer-related conversations took place on mobile in 2016.
The following report by Facebook digs into a range of factors, including check-in categories, popular topics on each platform, and when users are most active. With seasonal outreach on the brain, these insights are helpful for creating a summer marketing plan tailored to your needs. As always, every brand should devise a plan that best fits their clientele and overall goals. Good luck, and happy summer!
Courtesy of: Website Builder.org.uk