Why is Social Media so important? Well, because many consumers, businesses, and other influential people have decided to connect with their favorite brands and/or leverage themselves in the online networking world. Remember, it takes no time at all to tweet, post, link, pin, etc. valuable content. So in an instant, news about your business-whether good or bad-can go viral.
Here are some facts that you should consider when creating your Social Media budget:
Google+ is growing at over 600,000 users a day and is expected to reach 400 million users by the end of 2012 (Jeff Bullas)
Google+ currently has more than 250 million users (The Verge)
Google+ is used as a social signal to help determine SEO rank
Facebook has more than 1 billion users
Facebook hosts more than 42 million “Pages” with 10 or more likes (Jeff Bullas)
More than 2.5 million websites have integrated with Facebook (Jeff Bullas)
More than 3.5 billion pieces of content is shared on Facebook each month (HubSpot)
Every minute, Twitter users send over 100,000 tweets (Domo)
Twitter is grabbing more new customers (than Facebook) than ever before (All Twitter)
Twitter has more than 500 million users (TechCrunch)
A new user joins Instagram every second (Digital Buzz Blog)
There are currently over 40 million users worldwide (Digital Buzz Blog)
There are more than 106.7 million unique visitors per month (The Social Skinny)
There are at least 4 billion views per day on YouTube (The Social Skinny)
People check in at the rate of at least 2 million times a day & about 23 times a second (Carmine Gallo)
Today, more than 10 million users & more than 500,000 merchants are using Foursquare (Carmine Gallo)
Pinterest is projected to account for 40% of social media driven purchases by Q2 2012 (The Social Skinny)
Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks (The Social Skinny)
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