Google Glass, simply by virtue of its name, is intriguing. But what is it? What will it do for you? Google Glass looks similar to a pair of glasses, but is a resource comparable to a smartphone.

Sergey Brin, who is part of the team that founded Google, explains that this ‘new way of seeing’ will be innovative and effective in changing the way we use our mobile devices.  It’s hard to argue with the man who contributed to a significant amount of lucrative projects like Google News, Google Maps, Gmail, and Android mobile operating systems.

But will it really work? Google Glass, so far, has the majority of features we usually look to our handheld devices to use-images, messaging, direction, translation & date. The video demo definitely makes it enticing, demonstrating that taking pictures and videos of precious moments are only a command away.

They definitely don’t downplay the ease with which it can be used, likewise the appeal of multitasking is clear.  No doubt Glass could be a very important resource for students, businesspersons, seniors, and all facets of society alike.

This idea of messaging and responding without missing a beat in real time is impressive and people will definitely take advantage of it. The influx of information to social media websites like Instagram, Vine, Facebook, Twitter etc. will be inevitable.

In fact, they are already collaborating with social media sites to make this convenient. When it comes to social media-people enjoy giving others a taste of their life.

In reality social media has transformed our lives into a mediated play-by-play of events and actions. It would be hard to imagine Google Glass wouldn’t be a big player in this. Alternatively the benefit of media spontaneity will conflict with the issue of privacy, something that is a concern Google may need to tweak to pacify consumers.

What’s interesting is that Google Glass seems to have no cap on the target audience – as social media is being used more frequently by seniors the effortlessness and hands-free set up will be appealing to the majority of age groups.

Really, regardless of age, keeping up with social media is often tedious and requires some time commitment (though younger generations have adapted to rapid-fire networking) so the simplification of actions necessary to keep things current will unquestionably be welcome.

Social media itself is a huge player in everyday life-it acts as a buffer for advertisements, company progress, notifications/news etc. Word-of-mouth has become outdated; social media is now the single-most effective way to spread information that businesses need to advance.

Google Glass can heighten the presence of business on the web-small businesses will especially benefit because their social presence will be easy to maintain & expand.

Conveniently Google Glass will be able to suggest places based on your friend’s experiences and recommendations, as well as facilitating in finding the kind of services you need. Glass will profit business owners to connect to their audience (networking) as well as allowing them to solve tedious issues faster so that they can focus on the things that will contribute most to their company’s success.

Though there are some concerns, again, with privacy, Google gets some leeway given that they are still planning and prototyping, meaning quirks will likely be resolved by the time Glass is en route to consumers. Though we don’t comprehend its full potential and what is has to offer completely yet, Glass holds several key attributes that will likely contribute to social media and all human interactions readily in the near future.