Followers are crucial for expanding one’s reach on Pinterest. More followers results in more likes, re-pins, and comments. Companies who create their own Pinterest accounts do so with specific goals in mind. For a business specifically, having more followers means increased brand awareness, more revenue, and a more powerful outreach.
Here’s What You Do:
• Pinterest Follow button
o This handy little button will allow those who view your company’s website to visit its Pinterest website. This tool can be especially helpful for websites that experience high traffic. Make sure the Pinterest Follow button is placed in an easily visible location on the company website – the top right corner for instance.
• Profile Widget
o The profile widget is another useful tool, which also directs people to one’s Pinterest page. The profile widget can sometimes be more effective than the Follow button. It has a greater visual appeal, mainly because it is larger and allows you to showcase 30 of your most recent pins.
o Sharing other people’s pins is an easy way to get noticed. The people whose pins you re-pin will be notified, and will most likely take a look at your Pinterest boards. Chances are, they will re-pin a few of yours as well. When sharing other people’s pins, your information is automatically placed under the pin, providing you even more visibility and reach.
• Comment on Popular Pins
o Take a moment to visit the “Popular” section of Pinterest. Notice all the comments? Commenting on popular pins can greatly increase traffic to your page. The majority of Pinterest users frequently peruse the Popular section, and when they do, they notice the comments.
o Find a few pins you like, click on them, familiarize yourself with the content, and then leave an informed and educated comment. Not only will random viewers notice this, the original pinner will see it too, and chances are they will pay it forward by commenting on some of your pins.
• Find Your Audience, and Follow Them
o The Pinterest search tool makes it easy to find a specific niche of pinners. If your company sells yarn, for instance, search for boards and users who focus on yarn, weaving, and fiber art. Once you’ve found your niche, follow as many of the boards and users as you can. Users will receive notifications alerting them that you are now following, and will most likely visit and follow your boards as well.
• Connect your social networks
o Connecting your social networks is a foolproof way to increase traffic on your Pinterest site, and on all of your other social media sites for that matter. One way of doing this is by tweeting your pins. This gives all of your Twitter followers access to your pins, which they will likely look through and follow if they have Pinterest themselves.
Another way to link your social media sites is by adding a Pinterest link to the account bio on your other social media sites, whether they are company sites or personal sites.
Gaining Pinterest followers is easier than one would think, and extremely important for any business hoping to use it as a marketing tool. By following our sage advice, your Pinterest board should be attracting more viewers, and gaining popularity in no time.