When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics.
For small business owners, the hashtag is a great opportunity for you to reach out to potential customers. Hashtags can boost your customer loyalty and help drive your brand recognition, but there is definitely a right way to use them. The infographic below provides some of the best ways for small business owners to harness the power of the hashtag.