With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Google and other popular search engines arrange results according to how relevant and useful they are. Search engines use many ranking systems to arrange results, and knowing how to optimize each system will help you rank higher. For instance, keywords can help you improve your exposure. In the infographic below, learn about the many steps to improving your local SEO.