Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
In the infographic below, WebsiteBuilder shares a few statistics and facts about how modern day consumers read and use online review sites. Whether you manage them yourself or you hire professionals to take the reins, it’s crucial that you understand the importance of online reputation management. If you have any questions about managing your online feedback, contact us.