While many believe that shrinking attention spans are caused by social media, texting, video games, and television, it’s becoming apparent that emails are NOT to blame. In a recent study, it was found that the average time spent reading an email increased by nearly 7% between 2011 and 2016, to 11.1 seconds. This increase is impressive, but it’s still short!
It’s exciting to learn that email attention spans are increasing, but this doesn’t change the fact that short, sweet, and to the point is preferable for most. Content that has been optimized for short attention spans typically performs better, so learning to cater to this is essential for your marketing email success. If you send marketing emails for your business, it goes without saying that you want your audience to actually read your content. In this infographic, courtesy of Litmus, learn about the increased reading times for email recipients and how you can cater to short attention spans.