When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines.
The URL of the page should be short with plenty of keywords. Avoiding ugly URLs can make a difference in traffic and, according, to Google, the first three to five words in the URL have an influence on relevancy. The second element that a search engine sees is the title. This is also the most important factor for SEO. Incorporating a keyword in the beginning of the title can help a page rank higher than if the keyword was located elsewhere in the title.
Along with the previous tip, the keyword should be used within the first 150 words of the article or page to complement the title. To continue keyword consistency, use a H1 tag on the title. Adding modifiers to it can help rank better for long tail forms of the keyword. Although content management systems such as WordPress automatically add H1 tags to a post’s title, some themes use multiple H1 tags to stylize words. Be sure to only use one H1 tag per page unless the website is in HTML5.
Once on the page, engaging your viewers can be difficult. Images, videos, and other media help reduce bounce rates and users may stay on the site longer. Both of these factors affect Google’s ranking factors and can increase the value of content. Long content can also increase rankings considerably, it can also attract more long tail traffic. However, beware of adding words simply for quantity. With longer content, it is also more likely that LSI (latent semantic indexing) keywords are being incorporated into an article. These keywords can be found be searching for the article’s main keyword on Google and scrolling down to “Searches Related to”.
An easy tactic to gain more traffic is to use outbound links. These links to related pages boost Google rankings because they signify the relevancy of an article. Outbound links to reputable and authoritative sites reflect well on the original website. Another signal that boosts ranking is a page’s loading speed. Three fourths of visitors will leave a website that takes longer than four seconds to load. Boost loading speed by compressing images, and using a faster host and content delivery network.
Encourage sharing of content by adding social sharing buttons on a page. By doing so, social sharing of a page can increase by 700%, increasing the chances of content being linked to by a visitor. However, when a visitor does visit a page but leaves quickly, this can indicate a page’s quality to search engines making it essential to decrease bounce rate and increase time spent on the site.
On-page SEO is more than adding keywords. By making simple changes to on-page elements, page rankings can be greatly boosted and visitor traffic can be increased.