We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that every business email I send, casual or marketing-oriented, has the perfect amount of professionalism?” Fortunately, the rules are pretty straightforward, with most of the guidelines coming from a place of common sense.
For starters, a subject line and a clear and to-the-point message are crucial. After all, you want to be courteous of the recipient’s time. Beyond that, tone is everything. Overly-friendly will always come across as unprofessional, but there are always exceptions. Email has an important place in our daily interactions, so be mindful before you press send! In this infographic from The Business Backer outlines the guidelines you should use when drafting business emails.
