Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?

While this platform isn’t for everyone, Pinterest can be well worth your time and resources. At the time of writing, Pinterest is currently the 3rd most popular social media site in the United States, only following Twitter and Facebook! In the infographic below, learn about the many reasons Pinterest matters to your marketing. As always, give us a shout if you’d like to get started on your customized marketing plan!

Infographic via Pagemodo