Undoubtedly, one of the most effective selling techniques is building a personal connection with the customer. In the age of technology, social media is a powerful way to master this strategy. When snail mail was the norm and social media hadn’t yet reached its current level of popularity, marketers and business owners had to go out of their way to make this happen. However, platforms like Facebook and Twitter have made it much easier and convenient to build relationships with potential customers.
While Facebook is one of the most interactive platforms available, the most important fact to remember is that your target demographic may lie elsewhere. Find out where your customers are spending time online and use that to your advantage! Once you begin building authentic connections with your audience, you’ll notice a positive change. In the infographic below, learn the most effective selling techniques to use on Facebook.