If you haven’t started marketing your product or services on Pinterest, it’s time to focus some of your attention on this highly successful platform. There’s a reason Pinterest has stayed so popular against other huge social networks, with one of the largest impacts on users’ purchase behavior. One of the most significant claims that the social giant has made is that their platform helps those in a shopping mindset move from inspiration to action–and they’re right. According to recent data, 87% of pinners have bought something because of content they saw on Pinterest.
In the infographic below, Pinterest shares key data that points to the effects of marketing your products and services on their platform. With these statistics in mind, it’s important to note that Pinterest isn’t for everyone and it isn’t guaranteed to suit the needs of every brand. It’s crucial to take a unique approach to your marketing strategy to ensure social media success.