If you think social media is only for B2C brands, think again! On the surface, investing in the social space for B2B may not seem like the best option, but it’s not so simple. If you dig deeper into the practice, you’ll find that social media can expand your reach, grow your leads, and make more sales online. Businesses with a social media presence have the potential to reach virtually any person and any brand!
One fact that stands out in the infographic below is that in 2016, B2B social media will generate leads for over half of all business. In fact, when a brand is followed on Twitter, 72% of those followers are likely to make a purchase from that company! That number is huge, and it has become crucial to step your social media game up. If you’re a B2B brand that is still unsure about the opportunities social media will bring, check out the infographic below.
Source: The Potential for B2B in 2016