With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
While character limits for some social media websites can be used as a guideline, a great rule of thumb to have is “less is more”. Delivering helpful and shareable content should most certainly be a priority, but keeping things short and sweet will benefit you in the long run. For example, URLs that are short and easy to read are typically more successful, and the same goes for hashtags. The infographic below is an excellent resource to have on hand if you’re ever unsure. Good luck and happy posting!