There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
In a study conducted by Curalate, they found that social media influences shoppers’ product awareness, and subsequent buying habits. Perhaps the most significant find in this study, however, is just how influential user-generated content is. 50% of all respondents said that UGC would make them more likely to buy a product through a brand’s social channel. In this infographic, you’ll learn just how important social content is for e-commerce brands.