The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every brand has specific needs and goals, but there are certain things everyone should steer clear of.
One of the biggest mistakes you can make will quickly drive your fans and followers away: publishing too much promotional content. It’s important to keep a mix of community-driven content and promotions. We understand the importance of sharing your products and services, but coming off as pushy can be a quick way to lose your following. There are several other mistakes you should avoid, and the infographic below serves as an excellent guide for doing so. Good luck and happy posting!