Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
An effective website is vital to the success of your business. But even when you’re working with a professional web designer, it’s hard to pinpoint what it takes to create a great site.
While you’re busy outlining general ideas of how you want your site to look and run, don’t forget to think about the smaller details, too. Whether you’re starting a new business or simply want to update your current online presence, here are several essential features necessary for a lucrative website: [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking to expand your business and your name, blogging is a great and low cost tactic to add to your marketing plan! [Read more…]
Facebook has a network effect, with each user that joins, it becomes more valuable. People expect that Facebook will keep its users engaged for a while to come, which adds even more value when a business integrates with Facebook. Before, you could comment and like a page on Facebook – but now you can take a post from your Facebook page and embed it into your website so people can like and comment directly on the blog. [Read more…]
Blogging is an art form, and a skill that takes time to perfect. With the influx of blogging being a relatively new concept, there are important do’s & don’ts to become familiar with in the blogging sphere in order to make your posts successful and frequently visited.
Any person can use a blog, whether it be for business or personal use, and it offers a platform to speak to readers on a more personal level than say, the New York Times. Whether you are just beginning or a blogging regular, here’s a list of important blogging faux pas you should never commit: