Once upon a time, businesses were not just a click away from billions of people to provide such an accessible customer relationship management experience. Now, with social media, businesses can be immediately connected to their patrons or unhappy customers. Online users can connect with their favorite brands and continue to show support via social media. On the other hand, when an issue arises or a bad experience takes place with a business or service, unsatisfied customers are sure to take to social media to make sure they let the whole (social media) world know. Companies can’t get away with poor experiences or products these days without hearing about it. By opening these lines of communication between businesses and consumers, social media has changed and is continuing to transform CRM. Here’s how: [Read more…]
Salesforce.com is a cloud computing and social enterprise software service provider that aids companies in customer relationship management (CRM). This software has created a wave of functionality for sales and marketing professional across the country. Salesforce was created because many large companies were in need of integrative, custom CRM software to manage their business information within days or weeks.