The key to successful advertising is reaching your audience, and not many platforms provide a larger audience than Facebook. Every day 1.09 billion users log into Facebook, making it the 3rd most viewed website in the world, and the perfect advertising platform. Last year the company took notice and launched Facebook lead ads. If you haven’t started already, utilizing lead ads can significantly improve your business. [Read more…]
If you’re looking for a way to make a big first impression with your audience, Facebook Canvas is something you definitely want to look into. This is a new way of serving ads that has been designed entirely for use on mobile devices, and its designers promise higher click-through rates and more conversions. If this sounds exactly like what you’ve been looking for, you’re not alone. Canvas is Facebook’s response to everything that businesses have been saying about the hurdles they face in reaching their current and prospective customers. Don’t miss out on this exciting new way of communicating with all of your favorite people. Here’s everything you need to know about Facebook Canvas: [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
Running ads on Facebook can make or break your bottom line. While Facebook offers an amazing platform through which you can communicate your message, running successful advertisement campaigns through the social media giant can be confusing. The fact is, if you don’t know what you’re doing, it could end up costing you big time. To avoid costly mistakes, follow these tips to demystify the elusive world of Facebook ads. [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
Facebook Graph Search is a feature that can be used as a great marketing tool for any company using Facebook to promote themselves. Through Graph Search, businesses can learn more about their Facebook fans than ever before. Focused searches reveal results that are more accurate than ever, giving businesses previously untapped insight.
Likes aren’t the end all, but they are crucial in gaining access to news feeds. Meaning, if someone has liked your page, they (in most cases) will see your posts. I say most cases because a lot of what people see is based on Facebook’s EdgeRank algorithm, which you can read more about here.
Back to the “like”. I’m here to help you get it. Here are 5 ways to do so:
I decided to do a cost-benefit analysis on Groupon and other deal sites like LivingSocial and Google Offers. I wanted to determine how beneficial or detrimental these discounted venues would be for local businesses.